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@33voices / www.33voices.com / chase@33voices.com
The following slides are highlights from the interviewby @MoeAbdou, founder & host of 33voices.Click here to listen in
Roger L.M a r t i nRecovering strategyconsultant turnedbusiness school Dean
33voices.com/Roger-L-MartinEffective Strategy is aboutmaking fundamental choicesto win in the marketplace witha specific s...
33voices.com/Roger-L-MartinNo.2The five fundamental strategy questions:What is your winning aspiration?Where do you want t...
33voices.com/Roger-L-MartinNo.3The uniqueness of A.G. Lafley lies inhis integrative thinking capabilityand his relentless ...
33voices.com/Roger-L-MartinNo.4The consumer is BOSS,and your top priority each day is to serve her
33voices.com/Roger-L-MartinNo.5Your brand defines who you are,but, it’s your strategy that brings it to life.
33voices.com/Roger-L-MartinNo.6Choose carefully where you want to playand never stop validating your assumptions
33voices.com/Roger-L-MartinNo.733voicesRoger Martin - Dont confuse logic with data (0.59)Strategy thinking is essential fo...
33voices.com/Roger-L-MartinNo.8Beware of the success syndrome -it’s creates the fallacy thatyou’re doing everything right
33voices.com/Roger-L-MartinNo.9Manage what matters,because if everything is important,then nothing is
33voices.com/Roger-L-MartinNo.10You play to win because it’s whatignites your team to perform -always
Really reflect...Is your fundamental strategy in writing?How often are you learning from it?Really reflect...
CONNECT WITH US!Tell us what you thinkChase@33voices.com
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10 Insights on How Strategy Really Works - with Roger L. Martin

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Roger Martin is a recovering strategy consultant turned business school Dean. His passion is exploring mysteries related to the ways we think about or model our world. He's looked, for example, for common patterns in the way successful leaders tackle difficult 'either/or' dilemmas. He's explored how it is that corporations drive out innovation – even as they desperately seek it. And most recently, he's examined the way in which theories that are meant to help corporations achieve financial goals and make shareholders rich actually produce the opposite. In each of his books, he attempts to understand a particular way in which our thinking can get in our own way, and provide specific advice for addressing that challenge.

Listen to the full interview at http://www.33voices.com/roger-l-martin/audio

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Transcript of "10 Insights on How Strategy Really Works - with Roger L. Martin"

  1. 1. @33voices / www.33voices.com / chase@33voices.com
  2. 2. The following slides are highlights from the interviewby @MoeAbdou, founder & host of 33voices.Click here to listen in
  3. 3. Roger L.M a r t i nRecovering strategyconsultant turnedbusiness school Dean
  4. 4. 33voices.com/Roger-L-MartinEffective Strategy is aboutmaking fundamental choicesto win in the marketplace witha specific set of consumersNo.1
  5. 5. 33voices.com/Roger-L-MartinNo.2The five fundamental strategy questions:What is your winning aspiration?Where do you want to play?How will you win?What capabilities must be in place?What management systems are required?
  6. 6. 33voices.com/Roger-L-MartinNo.3The uniqueness of A.G. Lafley lies inhis integrative thinking capabilityand his relentless pursuit to help his leaders win
  7. 7. 33voices.com/Roger-L-MartinNo.4The consumer is BOSS,and your top priority each day is to serve her
  8. 8. 33voices.com/Roger-L-MartinNo.5Your brand defines who you are,but, it’s your strategy that brings it to life.
  9. 9. 33voices.com/Roger-L-MartinNo.6Choose carefully where you want to playand never stop validating your assumptions
  10. 10. 33voices.com/Roger-L-MartinNo.733voicesRoger Martin - Dont confuse logic with data (0.59)Strategy thinking is essential for entrepreneurs -but, never confuse logic and data.In the beginning, it’s all about thelogic behind your thinking.
  11. 11. 33voices.com/Roger-L-MartinNo.8Beware of the success syndrome -it’s creates the fallacy thatyou’re doing everything right
  12. 12. 33voices.com/Roger-L-MartinNo.9Manage what matters,because if everything is important,then nothing is
  13. 13. 33voices.com/Roger-L-MartinNo.10You play to win because it’s whatignites your team to perform -always
  14. 14. Really reflect...Is your fundamental strategy in writing?How often are you learning from it?Really reflect...
  15. 15. CONNECT WITH US!Tell us what you thinkChase@33voices.com
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