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10 Insights from @Scobleizer, Rackspace's Startup Liaison Officer | Robert Scoble
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10 Insights from @Scobleizer, Rackspace's Startup Liaison Officer | Robert Scoble

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Robert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He currently works for Rackspace and the Rackspace sponsored community site Building 43 promoting breakthrough technology and startups. He previously worked for Fast Company as a video blogger.

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  • 1. Powered by insights from Robert Scoble 10 Insights from @Scobleizer, Rackspace’s Startup Liason Officer
  • 2. This presentation consists of highlights from the interview with Moe Abdou, founder & host of 33voices®.
  • 3. Robert Scoble Robert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He currently works for Rack- space and the Rackspace sponsored community site Building 43 promoting breakthrough technology and startups. He previously worked for Fast Compa- ny as a video blogger. @Scobleizer
  • 4. 1 You become an authority on social media when you’re accessible, relevant and believable... ...and Real!
  • 5. 2 Good brands listen to their customers. Great brands turn what they hear into an artful dialogue that gets results for their customer.
  • 6. 3 Add a call-to-action to your social media posts, and watch your conversions soar. Try these:
  • 7. 3 Add a call-to-action to your social media posts, and watch your conversions soar. Try these: Ask a question
  • 8. 3 Add a call-to-action to your social media posts, and watch your conversions soar. Try these: Use Hashtags
  • 9. 3 Add a call-to-action to your social media posts, and watch your conversions soar. Try these: Use words like ‘share’ and ‘please’
  • 10. 3 Add a call-to-action to your social media posts, and watch your conversions soar. Try these: Use Exclamation points!!!!!
  • 11. 3 Add a call-to-action to your social media posts, and watch your conversions soar. Try these: be brief and in sync with your value proposition
  • 12. 4 This decade will be shaped by the convergence of these five technology trends:
  • 13. 4 This decade will be shaped by the convergence of these five technology trends: Mobile
  • 14. 4 This decade will be shaped by the convergence of these five technology trends: data
  • 15. 4 This decade will be shaped by the convergence of these five technology trends: sensors
  • 16. 4 This decade will be shaped by the convergence of these five technology trends: Social Networking
  • 17. 4 This decade will be shaped by the convergence of these five technology trends: Location-based services
  • 18. 5 As the privacy lines increasingly get blurred. earning consumer trust will be a brand’s most crucial imperative.
  • 19. 6 In the new digital divide, consumers will either be ‘all in’ or ‘all out’ embracing technology. know who you’re building your product for.
  • 20. 7 The smartest companies are using lean philosophies to test, learn and refine.
  • 21. 8 The brightest talent is attract to a mission much more than they are attracted to a company. What do you stand for?
  • 22. 8 The brightest talent is attract to a mission much more than they are attracted to a company. What do you stand for?
  • 23. 9 Thinking big is not at odds with thinking small. startups are learning experiments and discovering what happens is the most important learning that you can have.
  • 24. 10 Those most likely to succeed are relentless about understanding the problem and always suspicious of their own solution.
  • 25. What’s your biggest pet peeve on social media? REALLY REFLECT...
  • 26. Connect WITH US! Tell us what you think Chase@33voices.com