10 Insights on 'Nice Companies Finish First,' with Peter Shankman


Published on

Listen to the full interview at www.33voices.com/peter-shankman/audio

Peter Shankman is the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as the founder and CEO of The Geek Factory, Inc., a 15-year-old marketing, branding, and PR company based in New York City with clients worldwide. His PR and social media clients have included AmEx, Sprint, the US Department of Defense, Royal Bank of Canada, Snapple, Saudi Aramco, Walt Disney World, Discovery Networks, Harrah’s Hotels, and many others. He is the author of He is the author of Nice Companies Finish First: Why Cutthroat Management Is Over--and Collaboration Is In and Can We Do That?!, which has been named one of the six “must read” PR books by PR Channel, and Customer Service: New Rules for a Social-Enabled World. He is a frequent speaker and has presented at such venues as South by Southwest, BlogWorld, The Public Relations Society of America, and many other trade shows. Shankman sits on the advisory boards of several companies, as well as on the NASA Civilian Advisory Council.

  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

10 Insights on 'Nice Companies Finish First,' with Peter Shankman

  1. 1. @33voices / www.33voices.com / chase@33voices.com
  2. 2. NOTE:The following represents ten highlightsfrom the interview by @MoeAbdou,founder & host of 33voices®.Click to stream audio
  3. 3. PeterShankmanFounder of Help a Reporter Out(HARO), the largest free sourcerepository for journalists in theworld, as well as the founder andCEO of The Geek Factory, Inc.
  4. 4. 33voices.com/Peter-ShankmanYou get the audience you wantby being nice to the audience you have -Try it!No.1
  5. 5. 33voices.com/Peter-ShankmanNo.2Create something with the purposeful intentto improve someone’s lifeand great fanfare will follow
  6. 6. 33voices.com/Peter-ShankmanNo.3No one cares how awesome you areif you’re the one telling them.Greatness is demonstrated.
  7. 7. 33voices.com/Peter-ShankmanNo.4Never forget that having an audienceis a great privilege,not a right.
  8. 8. 33voices.com/Peter-ShankmanNo.4Never forget that having an audienceis a great privilege,not a right.33voicesPeter Shankman - Privilege of an audience
  9. 9. 33voices.com/Peter-ShankmanNo.5Social media is not yourproblem solving platform,it’s your listening portal.
  10. 10. 33voices.com/Peter-ShankmanNo.6Everyone in your organization leavesan impression on your customer,but the first leaves the biggest imprint.
  11. 11. 33voices.com/Peter-ShankmanNo.7Nice is a strategy,one that almost alwaysleads to profitability.
  12. 12. 33voices.com/Peter-ShankmanNo.8We covet what we know.help people become part of somethingbigger than themselves.
  13. 13. 33voices.com/Peter-ShankmanNo.9Good things get shared.it’s not about viral,it’s about being real.
  14. 14. 33voices.com/Peter-ShankmanNo.10Great service doesn’t have to be scaleable,it just has to be extraordinary.
  15. 15. Really reflect...Are you promotion focusedor prevention focused?Really reflect...
  16. 16. CONNECT WITH US!Tell us what you thinkChase@33voices.com