Listen to the full interview at www.33voices.com/paul-m-rand/audio
PAUL M. RAND is the founder, president, and CEO of Zocalo Group, one of the world's leading digital, social media, and word of mouth marketing agencies and one of the fastest growing companies inside Omnicom Group. He served as president of the Word of Mouth Marketing Association (WOMMA) and is on the board of the national Council of Better Business Bureaus and vice chairman of the Dean's Advisory Board for DePaul University's Driehaus College of Business and Kellstadt Graduate School of Business.
He's the author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business.
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