10 Insights on Being 'Highly Recommended,' with Paul Rand

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Listen to the full interview at www.33voices.com/paul-m-rand/audio …

Listen to the full interview at www.33voices.com/paul-m-rand/audio

PAUL M. RAND is the founder, president, and CEO of Zocalo Group, one of the world's leading digital, social media, and word of mouth marketing agencies and one of the fastest growing companies inside Omnicom Group. He served as president of the Word of Mouth Marketing Association (WOMMA) and is on the board of the national Council of Better Business Bureaus and vice chairman of the Dean's Advisory Board for DePaul University's Driehaus College of Business and Kellstadt Graduate School of Business.

He's the author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business.

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  • 1. @33voices creative intelligence to help entrepreneurs think, grow, and live.
  • 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  • 3. Paul Rand Founder, president, and CEO of Zocalo Group, one of the world’s leading digital, social media, and word of mouth marketing agencies and one of the fastest growing companies inside Omnicom Group. @PaulMRand
  • 4. The overwhelming majority of people buy on recommendations. Have you determined how you’re going to be talked about? Stream interview Watch video Watch video No.1
  • 5. Marketing is never a one-way conversation. the best marketers enter the conversation their customers are already having. Stream interview Watch video Watch video No.2
  • 6. Advocates multiply your reach. identify your key influencers and give them a reason to extend your message. Stream interview Watch video Watch video No.3
  • 7. TO BE HIGHLY RECOMMENDED: Stream interview Watch video Watch video No.4
  • 8. TO BE HIGHLY RECOMMENDED: Develop a purposeful story about how you want to be talked about Stream interview Watch video Watch video No.4
  • 9. TO BE HIGHLY RECOMMENDED: Live your brand – keep your promises Stream interview Watch video Watch video No.4
  • 10. TO BE HIGHLY RECOMMENDED: Be human and always transparent Stream interview Watch video Watch video No.4
  • 11. TO BE HIGHLY RECOMMENDED: Stay engaged and interesting Stream interview Watch video Watch video No.4
  • 12. TO BE HIGHLY RECOMMENDED: Never stop evolving and getting better Stream interview Watch video Watch video No.4
  • 13. Search is social and it’s Youtube that’s becoming the recommendation medium of choice. Stream interview Watch video Watch video No.5
  • 14. Keep in mind that to be referrable, you have to deliver a memorable experience worth talking about. it’s the Wow factor. Stream interview Watch video Watch video No.6
  • 15. Keep in mind33voices to be referrable, that Paul Rand - How To Create A Referrable Brand you have to deliver a memorable experience worth talking about. it’s the Wow factor. Stream interview Watch video Watch video No.6
  • 16. Crafting your story starts with understanding the market gap that you fill . make it clear and compelling. Stream interview Watch video Watch video No.7
  • 17. You impact what you measure; keep an eye on the following: Stream interview Watch video Watch video No.8
  • 18. You impact what you measure; keep an eye on the following: Social media reach and impressions Stream interview Watch video Watch video No.8
  • 19. You impact what you measure; keep an eye on the following: The precise action that you want people to take Stream interview Watch video Watch video No.8
  • 20. You impact what you measure; keep an eye on the following: Sales Stream interview Watch video Watch video No.8
  • 21. Your customer is interested in your reputation. tell them what you stand for. Stream interview Watch video Watch video No.9
  • 22. To win hearts and minds, Show, don’t tell. Stream interview Watch video Watch video No.10
  • 23. Really reflect... ...tce lfer y llaeR Do you know why people are recommending you?
  • 24. Connect WITH US! Tell us what you think Chase@33voices.com