0
@33voices

creative intelligence to help entrepreneurs

think, grow, and live.
The following represents 10 highlights
from the interview by @MoeAbdou,
founder & host of 33voices®.
Paul Rand
Founder, president, and CEO of
Zocalo Group, one of the world’s
leading digital, social media, and
word of mouth...
The overwhelming majority of people

buy on recommendations.

Have you determined how
you’re going to be talked about?

St...
Marketing is never a one-way conversation.

the best marketers enter the conversation

their customers are already having....
Advocates multiply your reach.

identify your key influencers
and give them a reason to extend your message.

Stream inter...
TO BE HIGHLY RECOMMENDED:

Stream interview

Watch video
Watch video

No.4
TO BE HIGHLY RECOMMENDED:
Develop a purposeful story
about how you want to be talked about

Stream interview

Watch video
...
TO BE HIGHLY RECOMMENDED:
Live your brand –
keep your promises

Stream interview

Watch video
Watch video

No.4
TO BE HIGHLY RECOMMENDED:
Be human
and always transparent

Stream interview

Watch video
Watch video

No.4
TO BE HIGHLY RECOMMENDED:
Stay engaged
and interesting

Stream interview

Watch video
Watch video

No.4
TO BE HIGHLY RECOMMENDED:
Never stop evolving
and getting better

Stream interview

Watch video
Watch video

No.4
Search is social and it’s Youtube that’s becoming

the recommendation medium of choice.

Stream interview

Watch video
Wat...
Keep in mind that to be referrable,
you have to deliver a memorable experience

worth talking about.

it’s the Wow factor....
Keep in mind33voices to be referrable,
that
Paul Rand - How To Create A Referrable Brand

you have to deliver a memorable ...
Crafting your story starts with
understanding the market gap that you fill .

make it clear and compelling.

Stream interv...
You impact what you measure;
keep an eye on the following:

Stream interview

Watch video
Watch video

No.8
You impact what you measure;
keep an eye on the following:
Social media reach and impressions

Stream interview

Watch vid...
You impact what you measure;
keep an eye on the following:
The precise action that you want people to take

Stream intervi...
You impact what you measure;
keep an eye on the following:
Sales

Stream interview

Watch video
Watch video

No.8
Your customer is interested in your reputation.

tell them what you stand for.

Stream interview

Watch video
Watch video
...
To win hearts and minds,

Show, don’t tell.

Stream interview

Watch video
Watch video

No.10
Really reflect...

...tce lfer y llaeR

Do you know why
people are recommending you?
Connect WITH US!
Tell us what you think
Chase@33voices.com
Upcoming SlideShare
Loading in...5
×

10 Insights on Being 'Highly Recommended,' with Paul Rand

388

Published on

Listen to the full interview at www.33voices.com/paul-m-rand/audio

PAUL M. RAND is the founder, president, and CEO of Zocalo Group, one of the world's leading digital, social media, and word of mouth marketing agencies and one of the fastest growing companies inside Omnicom Group. He served as president of the Word of Mouth Marketing Association (WOMMA) and is on the board of the national Council of Better Business Bureaus and vice chairman of the Dean's Advisory Board for DePaul University's Driehaus College of Business and Kellstadt Graduate School of Business.

He's the author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
388
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "10 Insights on Being 'Highly Recommended,' with Paul Rand"

  1. 1. @33voices creative intelligence to help entrepreneurs think, grow, and live.
  2. 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  3. 3. Paul Rand Founder, president, and CEO of Zocalo Group, one of the world’s leading digital, social media, and word of mouth marketing agencies and one of the fastest growing companies inside Omnicom Group. @PaulMRand
  4. 4. The overwhelming majority of people buy on recommendations. Have you determined how you’re going to be talked about? Stream interview Watch video Watch video No.1
  5. 5. Marketing is never a one-way conversation. the best marketers enter the conversation their customers are already having. Stream interview Watch video Watch video No.2
  6. 6. Advocates multiply your reach. identify your key influencers and give them a reason to extend your message. Stream interview Watch video Watch video No.3
  7. 7. TO BE HIGHLY RECOMMENDED: Stream interview Watch video Watch video No.4
  8. 8. TO BE HIGHLY RECOMMENDED: Develop a purposeful story about how you want to be talked about Stream interview Watch video Watch video No.4
  9. 9. TO BE HIGHLY RECOMMENDED: Live your brand – keep your promises Stream interview Watch video Watch video No.4
  10. 10. TO BE HIGHLY RECOMMENDED: Be human and always transparent Stream interview Watch video Watch video No.4
  11. 11. TO BE HIGHLY RECOMMENDED: Stay engaged and interesting Stream interview Watch video Watch video No.4
  12. 12. TO BE HIGHLY RECOMMENDED: Never stop evolving and getting better Stream interview Watch video Watch video No.4
  13. 13. Search is social and it’s Youtube that’s becoming the recommendation medium of choice. Stream interview Watch video Watch video No.5
  14. 14. Keep in mind that to be referrable, you have to deliver a memorable experience worth talking about. it’s the Wow factor. Stream interview Watch video Watch video No.6
  15. 15. Keep in mind33voices to be referrable, that Paul Rand - How To Create A Referrable Brand you have to deliver a memorable experience worth talking about. it’s the Wow factor. Stream interview Watch video Watch video No.6
  16. 16. Crafting your story starts with understanding the market gap that you fill . make it clear and compelling. Stream interview Watch video Watch video No.7
  17. 17. You impact what you measure; keep an eye on the following: Stream interview Watch video Watch video No.8
  18. 18. You impact what you measure; keep an eye on the following: Social media reach and impressions Stream interview Watch video Watch video No.8
  19. 19. You impact what you measure; keep an eye on the following: The precise action that you want people to take Stream interview Watch video Watch video No.8
  20. 20. You impact what you measure; keep an eye on the following: Sales Stream interview Watch video Watch video No.8
  21. 21. Your customer is interested in your reputation. tell them what you stand for. Stream interview Watch video Watch video No.9
  22. 22. To win hearts and minds, Show, don’t tell. Stream interview Watch video Watch video No.10
  23. 23. Really reflect... ...tce lfer y llaeR Do you know why people are recommending you?
  24. 24. Connect WITH US! Tell us what you think Chase@33voices.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×