THE POWER

OF WHY
we help you discover smarter
ways to think, grow, and live.
This presentation consists of 10 highlights
from the interview with @MoeAbdou,
founder & host of 33voices®.
Mark Levy
Mark Levy is the founder
of Levy Innovation LLC
(www.levyinnovation.com),
a marketing strategy and
ideation firm...
1

Your brand represents your highest ideals

and the one big idea
that will have a lasting impact on your audience.
2

Your big idea can’t exist in abstract.
It has to be so clear that once I hear it,

I don’t even need to read your book.
3

Admired brands
never over-hype their promise.

Instead, they focus on

the one thing that only they can do.
4

Contrary to conventional wisdom,

your brand identity

rarely starts with understanding your audience;

it’s more about...
5

Remember that people make snap judgements,

so leave them with the one attribute
that will ignite their highest aspirat...
6

A compelling elevator talk
will always describe your customer’s problem

with tremendous clarity.
7

You’ll know that you’ve nailed your positioning

when the words flow in perfect harmony.
8

Remember that if the words you use

satisfy your soul,

they represent the truth.
8

Remember that if the words you use

satisfy your soul,

they represent the truth.
9

Keep in mind that brand awareness is more about

gaining mindshare than expanding marketshare.
10

Your brand is a living organism, never static,

always evolving.
REALLY REFLECT...
What’s the one thing that you do
that no one else does?
Connect WITH US!
Tell us what you think
Chase@33voices.com
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10 Branding Insights from Mark Levy of Levy Innovation

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Hear the full interview at www.33voices.com/interviews/the-power-of-why

Mark Levy is the founder of Levy Innovation LLC (www.levyinnovation.com), a marketing strategy and ideation firm that helps clients increase their fees by up to 2,000%.

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10 Branding Insights from Mark Levy of Levy Innovation

  1. 1. THE POWER OF WHY we help you discover smarter ways to think, grow, and live.
  2. 2. This presentation consists of 10 highlights from the interview with @MoeAbdou, founder & host of 33voices®.
  3. 3. Mark Levy Mark Levy is the founder of Levy Innovation LLC (www.levyinnovation.com), a marketing strategy and ideation firm that helps clients increase their fees by up to 2,000%. @LevyInnovation
  4. 4. 1 Your brand represents your highest ideals and the one big idea that will have a lasting impact on your audience.
  5. 5. 2 Your big idea can’t exist in abstract. It has to be so clear that once I hear it, I don’t even need to read your book.
  6. 6. 3 Admired brands never over-hype their promise. Instead, they focus on the one thing that only they can do.
  7. 7. 4 Contrary to conventional wisdom, your brand identity rarely starts with understanding your audience; it’s more about understanding yourself.
  8. 8. 5 Remember that people make snap judgements, so leave them with the one attribute that will ignite their highest aspiration.
  9. 9. 6 A compelling elevator talk will always describe your customer’s problem with tremendous clarity.
  10. 10. 7 You’ll know that you’ve nailed your positioning when the words flow in perfect harmony.
  11. 11. 8 Remember that if the words you use satisfy your soul, they represent the truth.
  12. 12. 8 Remember that if the words you use satisfy your soul, they represent the truth.
  13. 13. 9 Keep in mind that brand awareness is more about gaining mindshare than expanding marketshare.
  14. 14. 10 Your brand is a living organism, never static, always evolving.
  15. 15. REALLY REFLECT... What’s the one thing that you do that no one else does?
  16. 16. Connect WITH US! Tell us what you think Chase@33voices.com
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