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10 Branding Insights from Mark Levy of Levy Innovation
 

10 Branding Insights from Mark Levy of Levy Innovation

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Hear the full interview at www.33voices.com/interviews/the-power-of-why ...

Hear the full interview at www.33voices.com/interviews/the-power-of-why

Mark Levy is the founder of Levy Innovation LLC (www.levyinnovation.com), a marketing strategy and ideation firm that helps clients increase their fees by up to 2,000%.

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    10 Branding Insights from Mark Levy of Levy Innovation 10 Branding Insights from Mark Levy of Levy Innovation Presentation Transcript

    • THE POWER OF WHY we help you discover smarter ways to think, grow, and live.
    • This presentation consists of 10 highlights from the interview with @MoeAbdou, founder & host of 33voices®.
    • Mark Levy Mark Levy is the founder of Levy Innovation LLC (www.levyinnovation.com), a marketing strategy and ideation firm that helps clients increase their fees by up to 2,000%. @LevyInnovation
    • 1 Your brand represents your highest ideals and the one big idea that will have a lasting impact on your audience.
    • 2 Your big idea can’t exist in abstract. It has to be so clear that once I hear it, I don’t even need to read your book.
    • 3 Admired brands never over-hype their promise. Instead, they focus on the one thing that only they can do.
    • 4 Contrary to conventional wisdom, your brand identity rarely starts with understanding your audience; it’s more about understanding yourself.
    • 5 Remember that people make snap judgements, so leave them with the one attribute that will ignite their highest aspiration.
    • 6 A compelling elevator talk will always describe your customer’s problem with tremendous clarity.
    • 7 You’ll know that you’ve nailed your positioning when the words flow in perfect harmony.
    • 8 Remember that if the words you use satisfy your soul, they represent the truth.
    • 8 Remember that if the words you use satisfy your soul, they represent the truth.
    • 9 Keep in mind that brand awareness is more about gaining mindshare than expanding marketshare.
    • 10 Your brand is a living organism, never static, always evolving.
    • REALLY REFLECT... What’s the one thing that you do that no one else does?
    • Connect WITH US! Tell us what you think Chase@33voices.com