Brand Development Expert, Liz Nickles

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Liz Nickles is a specialist in branding, marketing and strategic vision with deep expertise in global branding and change management in complex and highly matrixed organizations. As Senior Vice President, Chief Marketing Officer at FTI Consulting, a $1.6 billion global consulting firm, she was responsible for all branding and marketing initiatives. Her experience includes C-level initiatives for U.S. Trust, J.P. Morgan, Julius Baer and Credit Suisse First Boston. As founder and President of Black Label Financial Brand Development, she led successful branding and integrated marketing initiatives both in the U.S. and globally for companies including U.S. Trust; Bank of America Private Wealth Management; JP Morgan Investment Bank and JPMorgan Chase corporate…to name a few. Ms. Nickles has been awarded top marketing industry honors, including the EFFIE, EFFIE, CLIO and Advertising Woman of the Year. She is the author of 11 books, including Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace, about branding in the digital age, and The Change Agents: Decoding the New Work Force and Workplace.

Listen to the 33voices interview with Liz at www.33voices.com/liz-nickles/audio

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Brand Development Expert, Liz Nickles

  1. 1. PRESENTS10 Insights From LizNickles
  2. 2. President atBlack Label Brand DevelopmentHas been awarded topmarketing industry honors,including the EFFIE, EFFIE,CLIO & AdvertisingWoman of the Year .com/Liz-Nickles
  3. 3. e most admired brands today are built byTHE CONVERSATIONS PEOPLE ARE HAVING ABOUT THEM .com/Liz-Nickles
  4. 4. Consumers have all the power -INVITE THEM INTOYOUR CONVERSATION .com/Liz-Nickles
  5. 5. Transparency is no longeran option for a brand -it takes 9.5 seconds fora message to spread on the internet .com/Liz-Nickles
  6. 6. e best way to enhanceyour brand reputationis to create relevant& useful content .com/Liz-Nickles
  7. 7. In a risk adverse world,people buy what’s familiar to them-ELIMINATE THE UNKNOWNS .com/Liz-Nickles
  8. 8. e new bottom line today isPEOPLE,PLANET& PROFIT .com/Liz-Nickles
  9. 9. Define who you are as a brand& be very consistent in living up to it .com/Liz-Nickles
  10. 10. Communicate with clarity -a brandzilla doesn’t buy loyalty,SHE BUILDS IT .com/Liz-Nickles
  11. 11. Don’t get too close to yourselfthat you fool yourself .com/Liz-Nickles
  12. 12. Identify your super fans& tap into them .com/Liz-Nickles
  13. 13. REFLECTIONDoes your brand reflectyour highest beliefs? .com/Liz-Nickles
  14. 14. Want more?Listen to the full conversation at .com/Liz-Nickles h"p://www.twi"er.com/33voices   h"p://www.facebook.com/33voices  

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