Brand Development Expert, Liz Nickles
by 33voices.com on Dec 12, 2012
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Liz Nickles is a specialist in branding, marketing and strategic vision with deep expertise in global branding and change management in complex and highly matrixed organizations. As Senior Vice ...
Liz Nickles is a specialist in branding, marketing and strategic vision with deep expertise in global branding and change management in complex and highly matrixed organizations. As Senior Vice President, Chief Marketing Officer at FTI Consulting, a $1.6 billion global consulting firm, she was responsible for all branding and marketing initiatives. Her experience includes C-level initiatives for U.S. Trust, J.P. Morgan, Julius Baer and Credit Suisse First Boston. As founder and President of Black Label Financial Brand Development, she led successful branding and integrated marketing initiatives both in the U.S. and globally for companies including U.S. Trust; Bank of America Private Wealth Management; JP Morgan Investment Bank and JPMorgan Chase corporate…to name a few. Ms. Nickles has been awarded top marketing industry honors, including the EFFIE, EFFIE, CLIO and Advertising Woman of the Year. She is the author of 11 books, including Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace, about branding in the digital age, and The Change Agents: Decoding the New Work Force and Workplace.
Listen to the 33voices interview with Liz at www.33voices.com/liz-nickles/audio
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