0
2013
we help you discover smarter
ways to think, grow, and live.
The 2013 Lean Startup Conference helped entrepreneurs learn
from each other. Brimming with founder stories you’ve never
he...
Eric Ries
“If you want to build
a company that will matter,
you’ll build a company that’s
built to learn.”

@EricRies
Eric Ries
Click to watch interview

@EricRies
Steven Hodas
“Conventional procurement is
HOSTILE to iteration”

@StevenHodas
Brian Frezza

Why do things get more
bureaucratic over time?
o Observations are seen by somebody three
management levels a...
Kimberly Bryant
“Learning while building -- on a
fast moving train and putting the
wheels on at the same time”

@6gems
Robin Chase
If you have too much money, you
add too many resources and add
features that you have to undo start minimum mi...
Matt Mullenweg
You can’t manage your way
out of a bad team

• You have to create a place where people want to work
• We hi...
Kevin DeWalt
What works in silicon valley
doesn’t work everywhere
o Lean Startup and CustDev - theory is the
same, executi...
Catherine Bracy
o Open is always better
than closed
o Experimentation is almost
always a good thing

@cbracy
Matt Kresse

@mattkresse

Our MVP - looking at a
“head unit” navigation system”
o Took an Android tablet wired into a car ...
Vinuth Rai
Looked at “innovation accounting”
- Will we stay on track? Are we learning?
o Often went back to bad habits and...
Kent Beck

• Once you publish a book (Extreme Programming),
you can’t control what people do with it (such as shimming up ...
Dan Milstein

@danmil

Opportunity cost - what $$ are we NOT making by giving up
certain work?
o People are choosing to wo...
Reid Hoffman
“If you wait until you’re not embarrassed by your first product,
you waited to long to release.
o	
•	

@ReidH...
Stephen Liguori
“The huge effort [on spreading the
lean startup in GE] is worth it because it works.”

@stephenliguori
Michael Mahan

What are the key few things that
have to change to make this work?
o Disagrees that “skunk works” approach ...
Kathryn Minshew

@KMin

5 zero-cost strategies for
gaining customers
1) Design the first-user experience
• What are they t...
Alexis Ringwald

The secret is to build empathy:
1) Listening tour
• spent 6 months in unemployment lines, researching
WHY...
Daina Burnes Linton
“Create opportunities to learn from
your customers on DAY ONE”

@dainalinton
Christie George
•	

What if non-profits would tell the
truth when things don’t go well?
•	
Experimentation is worth the ex...
Ari Gesher
It’s all about the team... getting to
hyper growth is all about hiring,
“get your hiring machine in order”
• Hi...
Steve Blank

“Business plans - “creative writing”
- should be taught in English departments where they belong.”
“Lean Star...
Nikhil Arora
“Definition of viable: capable of
working successfully; feasible.”

@NikhilArora
Alejandro Velez
“New brooms always sweep clean”
- don’t get caught up in your own
hype, basics are really critical

@bttrv...
Keya Dannenbaum

@keyajay

“When it comes to entrepreneurship,
don’t follow your passion
- entrepreneurs should seek pract...
John Goulah

Why continuous deployment works
(lean concept = smaller batches)
o Minimizes risk - decreases time between co...
John Shook
Toyota had radically better results
and did things radically different;
their method was described as
“lean” by...
Patrick Vlaskovits
Not enough to have an innovative
product, you need to have an innovative medium. Innovative products do...
Brad Smith
“If you’ve stolen an idea from us,
you’ve stolen twice, because we
stole it from somebody else.”

@IntuitBrad
Hugh Molotsi
“The single biggest thing you can
as a leader do is paint a grand
vision and a grand challenge.”

@IntuitInc
Laura Fennell

@IntuitInc

• Leader is not synonymous with
people management
• Everyone can be a leader, we
expect you to ...
Think of product team
as a triumverate

Drew McManus

o Do they understand their goals as a team?
o Some overlap is good -...
Zach Nies
Build - Measure - Learn loop
(allows you to explore through the
feedback loop)
Visit http://rallydev.com/frame f...
Wyatt Jenkins

“When testing, assume testing team
is good people who want what is best
for company and send them on their
...
Marc Andreessen
“Being a nerd in high school and
taking your beatings is good training for being a founder.”

@pmarca
Chris Dixon
“You can’t help someone if they
have no tech vision or ability”

@cdixon
Massive thanks to Debbie Pfeifer
(@DebbieP) for organizing
& to Mark Graban for the notes
(@MarkGraban )
Slidedeck by @Cha...
Connect WITH US!
Tell us what you think
Chase@33voices.com
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Lean Startup Conference 2013 (Slide Summary)

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http://www.33voices.com / A collection of key notes and quote from speakers at the 2013 Lean Startup Conference.

The annual conference helped entrepreneurs learn from each other. Brimming with founder stories you’ve never heard, fresh case studies and in-depth expert advice you can use the day you get home, the conference delivers advanced lessons in entrepreneurship. This year’s event had key sessions for corporate entrepreneurs, non-profit leaders, educators, government staff and growing startups—and it included a slew of ways to meet other relevant attendees. Follow @leanstartup.

To learn more about the Lean Startup methodology, check out Eric Ries’s blog, Startup Lessons Learned.

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  1. 1. 2013 we help you discover smarter ways to think, grow, and live.
  2. 2. The 2013 Lean Startup Conference helped entrepreneurs learn from each other. Brimming with founder stories you’ve never heard, fresh case studies and in-depth expert advice you can use the day you get home, the conference delivered advanced lessons in entrepreneurship. 2013’s event had key sessions for corporate entrepreneurs, non-profit leaders, educators, government staff and growing startups—and it included a slew of ways to meet other relevant attendees. Follow @leanstartup for updates
  3. 3. Eric Ries “If you want to build a company that will matter, you’ll build a company that’s built to learn.” @EricRies
  4. 4. Eric Ries Click to watch interview @EricRies
  5. 5. Steven Hodas “Conventional procurement is HOSTILE to iteration” @StevenHodas
  6. 6. Brian Frezza Why do things get more bureaucratic over time? o Observations are seen by somebody three management levels away from the researcher actually doing the work. What discoveries or observations get lost? o Penicillin was discovered quite by accident. Would this happen today with that bureaucracy? o Common workarounds by asking for favors from colleagues (to circumvent b-cracy?)
  7. 7. Kimberly Bryant “Learning while building -- on a fast moving train and putting the wheels on at the same time” @6gems
  8. 8. Robin Chase If you have too much money, you add too many resources and add features that you have to undo start minimum minimum minimum. @RMChase
  9. 9. Matt Mullenweg You can’t manage your way out of a bad team • You have to create a place where people want to work • We hire people on a trial at a standard $25/hr rate (regardless of the job) and do project work to test things out • There’s nothing like being in the trenches with somebody • Matt still reviews all incoming resumes first • Sometimes it’s not a good fit and that’s learned during the trial • We hire about 40% of the people we do a trial with • Time consuming, but leads to very low turnover @photomatt
  10. 10. Kevin DeWalt What works in silicon valley doesn’t work everywhere o Lean Startup and CustDev - theory is the same, execution is different o In Silicon Valley, we talk openly about problems, view ourselves as agents of change @kevindewalt
  11. 11. Catherine Bracy o Open is always better than closed o Experimentation is almost always a good thing @cbracy
  12. 12. Matt Kresse @mattkresse Our MVP - looking at a “head unit” navigation system” o Took an Android tablet wired into a car as an MVP o Didn’t have the typical car features like AM/FM radio etc. o Wanted to learn more about providing mobile technology in a car o “We have never directly interacted with customers” o Put out a Craigslist ad to get people to come in (300 of them, wanted to complain about their experiences) o Found 30 people and interviewed them o Chose 5 people to put MVP into car and trial was live • You can use it for a month - then keep using it or we’ll pay you $100 to take it back • 60% retention, 40% wanted to refer it to someone else o How to connect this to the mainstream product development process? o Build MVP - establish customer base - Toyota tells everyone to do lean startup? That didn’t happen
  13. 13. Vinuth Rai Looked at “innovation accounting” - Will we stay on track? Are we learning? o Often went back to bad habits and built what felt good to us o Worst - we stopped learning o Used google docs to track the experiments and it worked well, it’s boring but it has to be done o This process has forced us to be more creative - be creative in validation other than customers riding around with the tech in their cars • Cheaper ways to learn? Ideas from TLS community • Goal - most learning in shortest amount of time @vinuth_rai
  14. 14. Kent Beck • Once you publish a book (Extreme Programming), you can’t control what people do with it (such as shimming up a table) • We have limited time on this earth (3 billion seconds), I hate wasting it (more so as getting older) • A complete and utter failure doesn’t think they know things that are untrue - pattern matching and biases • Waste comes in when people think they have THE way to program and they’re telling others how to do it. • Dogma comes from success, but it doesn’t maximize learning @KentBeck
  15. 15. Dan Milstein @danmil Opportunity cost - what $$ are we NOT making by giving up certain work? o People are choosing to work on stuff that’s not THAT valuable and it’s costing your company a lot o The choices of what we work on - critical lever • Working hard and good luck is not enough? o You should be really terrified of working on the wrong thing o You shouldn’t worry about LOOKING like you’re working hard o Only work on stuff if you’re SURE it’s the most important thing • His main points summarized in a slide: o https://twitter.com/MarkGraban/status/410147781375168512
  16. 16. Reid Hoffman “If you wait until you’re not embarrassed by your first product, you waited to long to release. o • @ReidHoffman Be generous in building alliances... can help you for your second startup if the first one fails. You have to be presuming that THIS one will work, but also looking to the future.
  17. 17. Stephen Liguori “The huge effort [on spreading the lean startup in GE] is worth it because it works.” @stephenliguori
  18. 18. Michael Mahan What are the key few things that have to change to make this work? o Disagrees that “skunk works” approach is the right way... cannot keep intrapreneurship stuff under the rader. You need to get buy in and support o Biggest factor in early success was one business CEO who was the biggest supporter o Needed to show progress quickly • Accounting - asked people to STOP doing certain reports and see if anybody noticed (started with one country as a test and then moved on to other countries) @michaelbmahan
  19. 19. Kathryn Minshew @KMin 5 zero-cost strategies for gaining customers 1) Design the first-user experience • What are they thinking in the first 2 seconds, the very first impression? 2) Ask for word of mouth, but make it insanely easy • Do short and concise email to friends - 2-3 lines • 3 sample things you can use to share on social media, copy and paste 3) Seek out like-minded groups • Small collections of people who have already self-organized around what you’re working on. Might get more interesting feedback than individuals 4) Know how and when to approach bloggers & reporters 5) Become your own PR machine • She started writing for blogs then progressed to write for Forbes/HBR/WSJ (higher-profile publications) • You might get ignored by the bigger publications for a while, but be persistent and polite and learn what they are looking for as a publication
  20. 20. Alexis Ringwald The secret is to build empathy: 1) Listening tour • spent 6 months in unemployment lines, researching WHY people couldn’t get jobs. Immersed herself in this. What people were feeling... field research 2) Talk to experts • People who were writing and working on this - what are the biggest issues 3) Test in the field with an early version -- no code yet, just PPT and PDF • How would people interact with this type of technology? • What would their interactions be? 4) “Contact us” is not enough. Need ongoing dialogue with users. 5) Team field trips to go immerse in the challenge • Visited town with 37% (39%?) unemplyment rate • Test assumptions @AlexisRingwald
  21. 21. Daina Burnes Linton “Create opportunities to learn from your customers on DAY ONE” @dainalinton
  22. 22. Christie George • What if non-profits would tell the truth when things don’t go well? • Experimentation is worth the expense... no penalty for failures • Create incentives for Truth rather than penalties for failures @ChristieGeorge
  23. 23. Ari Gesher It’s all about the team... getting to hyper growth is all about hiring, “get your hiring machine in order” • Hiring managers should spend 50% of their time on hiring - their guideline • Design your systems for growth @alephbass
  24. 24. Steve Blank “Business plans - “creative writing” - should be taught in English departments where they belong.” “Lean Startup is like IKEA - looks good in the store, but you still have to assemble the pieces when you get home.” @sgblank
  25. 25. Nikhil Arora “Definition of viable: capable of working successfully; feasible.” @NikhilArora
  26. 26. Alejandro Velez “New brooms always sweep clean” - don’t get caught up in your own hype, basics are really critical @bttrventures
  27. 27. Keya Dannenbaum @keyajay “When it comes to entrepreneurship, don’t follow your passion - entrepreneurs should seek practice, which would then harvest passion.”
  28. 28. John Goulah Why continuous deployment works (lean concept = smaller batches) o Minimizes risk - decreases time between code being written and being pushed to production o Easier to debug o Makes integration sooner o Immediate feedback cycle --> developer happiness o Continuous improvement and learning opportunities for the organization @JohnGoulah
  29. 29. John Shook Toyota had radically better results and did things radically different; their method was described as “lean” by MIT researchers @leandotorg
  30. 30. Patrick Vlaskovits Not enough to have an innovative product, you need to have an innovative medium. Innovative products don’t fit into existing channels. Need to create the medium and the message at the same time symbiotic @PV
  31. 31. Brad Smith “If you’ve stolen an idea from us, you’ve stolen twice, because we stole it from somebody else.” @IntuitBrad
  32. 32. Hugh Molotsi “The single biggest thing you can as a leader do is paint a grand vision and a grand challenge.” @IntuitInc
  33. 33. Laura Fennell @IntuitInc • Leader is not synonymous with people management • Everyone can be a leader, we expect you to hold yourself to a higher standard • Job is not to put greatness into people, but recognize the greatness that already exists and create an environment for greatness to happen
  34. 34. Think of product team as a triumverate Drew McManus o Do they understand their goals as a team? o Some overlap is good - eliminating overlaps can hurt collaboration o Grey (overlap) areas are where the magic happens o Dev pairing with design part of the day o Product Manager huddling with devs o All three interface with the client as a team o Requires maturity on tool... communication leads to trust o When toes are stepped on, you don’t need more rules, but more communication o How do you model this behavior for your team? @DrewMcManus
  35. 35. Zach Nies Build - Measure - Learn loop (allows you to explore through the feedback loop) Visit http://rallydev.com/frame for forms to to learn how to Frame your Problem and Experiments @ZachNies
  36. 36. Wyatt Jenkins “When testing, assume testing team is good people who want what is best for company and send them on their way.” Iteration & Big Swing o If you only test small changes you will never get a “big swing” o Make a conscious effort to take a big swing to try different changes. Don’t get caught on only making small changes o Big swings will rarely win but when they do… you win big. o You can take your learnings from the small iterative changes when you make your big swing. @wyatt_earp_
  37. 37. Marc Andreessen “Being a nerd in high school and taking your beatings is good training for being a founder.” @pmarca
  38. 38. Chris Dixon “You can’t help someone if they have no tech vision or ability” @cdixon
  39. 39. Massive thanks to Debbie Pfeifer (@DebbieP) for organizing & to Mark Graban for the notes (@MarkGraban ) Slidedeck by @ChaseJennings of @33voices
  40. 40. Connect WITH US! Tell us what you think Chase@33voices.com
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