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10 Insights on Leadership and Marketing, with Kevin Allen of Mastercard's Priceless Campaign
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10 Insights on Leadership and Marketing, with Kevin Allen of Mastercard's Priceless Campaign

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Listen to the full interview at www.33voices.com/kevin-allen/audio …

Listen to the full interview at www.33voices.com/kevin-allen/audio

A veteran of the Interpublic Group and a “Mad Man” of agency McCann Erickson, Kevin worked with such brands as MasterCard, developing the globally famous “Priceless” campaign, Microsoft, Marriott, Smith Barney, Nestle, L'Oreal, Lufthansa and Johnson and Johnson. At McCann, he created what is arguably one of the industry's most envied new business programs, which named McCann Worldgroup the number one agency in new business and Global Agency of the Year, two years in a row. As Lowe Worldwide Vice Chairman he played a pivotal role in the turnaround that named the company Ad Age's “Turnaround Agency of the Year” in 2009. His unique approach brought the addition of such global accounts as Sharp, Ericcson, Beck's, and emerging global clients like China Mobile. Over the course of his career, Kevin's unique approach has played a leading role in bringing hundreds of millions of dollars in new billings to his agencies. He is the author of The Buoyant Leader: A Leadership Course for the Rising Star.

Published in: Business, Technology

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Transcript

  • 1. @33voices intelligent insights to advance your business and life
  • 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  • 3. Kevin AllenWorked with such brands as MasterCard, developing the globally famous “Priceless” campaign. Created one of the industry’s most envied new business programs, which named Mc- Cann Worldgroup the number one agency in new business and Global Agency of the Year, two years in a row. @KevinAllenRekap
  • 4. Stream interview Watch videoWatch video No.1 You don’t have to have people reporting to you to create a movement. Ignite people’s ambitions & give them a reason to believe you can help them.
  • 5. Stream interview Watch videoWatch video No.2 Real ambition is about creating something amazing that doesn’t exist. start with the impossible and don’t calibrate.
  • 6. Stream interview Watch videoWatch video No.3 Great strategy is a roadmap of human desire. neglect it and you lose.
  • 7. Stream interview Watch videoWatch video No.4 A brand is cumulation of the three C’s:
  • 8. Stream interview Watch videoWatch video No.4 A brand is cumulation of the three C’s: Core The depth of who you are and what you believe.
  • 9. Stream interview Watch videoWatch video No.4 A brand is cumulation of the three C’s: Customer The emotional definition of the customer.
  • 10. Stream interview Watch videoWatch video No.4 A brand is cumulation of the three C’s: Context The answers that you help your customers answer.
  • 11. Stream interview Watch videoWatch video No.4 A brand is cumulation of the three C’s: Context The answers that you help your customers answer. 33voices Kevin Allen - Core, Customer, Context
  • 12. Stream interview Watch videoWatch video No.5 The brands that shine always ‘stand under the lamp post.’ They’re uber focused on being the best at one thing.
  • 13. Stream interview Watch videoWatch video No.6 Nothing spotlights your brand more than the emotional imprint that it galvanizes. try to tap it!
  • 14. Stream interview Watch videoWatch video No.7 Remember that behind every decision is a powerful emotional desire.
  • 15. Stream interview Watch videoWatch video No.8 Marketing has shifted from mass back to the individual. the only way to be relevant today is to customize.
  • 16. Stream interview Watch videoWatch video No.9 Buoyant leaders don’t tell people what to do. they float because people believe.
  • 17. Stream interview Watch videoWatch video No.10 Enviable brands always transcend the entrepreneur. We is always more powerful than me.
  • 18. Really reflect... What does your brand stand for? Really reflect...
  • 19. Connect WITH US! Tell us what you think Chase@33voices.com