Why Things Catch On - 10 Contagious Insights from Jonah Berger

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Jonah Berger is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and …

Jonah Berger is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work have appeared in places like The New York Times, The Wall Street Journal, The Washington Post, Science, Harvard Business Review, Wired, BusinessWeek, and Fast Company. His research has also been featured in The New York Times Magazine's annual "Year in Ideas" issue. He is the author of Contagious: Why Things Catch On.

Listen to the full 33voices interview with Jonah at http://www.33voices.com/jonah-berger/audio

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  • Jonah has great strategies on how to use social influence to spread ideas. He will be sharing them in a webinar on April 30th. Be one of the first 30 people to register and get a free signed copy of his book: Reserve your spot: http://bit.ly/17wiyJg
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  • 1. The following insights& inspirational momentsare based on the 33voices Interview with Jonah Berger
  • 2. Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania His work has been featured in The New York Times, The Wall Street Journal, The Washington Post, Science, Harvard Business Review, Wired, BusinessWeek, and Fast CompanyClick to preview on Amazon
  • 3. No.1Word of mouth is not random or luck,it becomes a sciencewhen you understand the ‘Why’
  • 4. No.2Impact marketing is about advocacy –when your customers becomethe conduit for your message,you’re having impact
  • 5. No.3Leverage word of mouth advocacy by following these 6 STEPPS: Social Currency. Triggers. Emotions. Public. Practical Value. Stories.
  • 6. No.4We like to talk about things thatenhance our self-esteem –be remarkable
  • 7. No.5A strong Trigger can be much moreeffective than a catchy slogan – what does your brand trigger?
  • 8. No.6We tend to share content thatprovokes more positive emotion –when we care, we share 33voices Jonah Berger - Positive Sharing (0.56) Click to stream audio
  • 9. No.7For something to be shareable,it has to be relevant –to have a practical value
  • 10. No.8Promoting a product over $100 –tell me how much money I’m going to save.A product under $100 –tell me the Percentage
  • 11. No.9Stories are trustworthy –make it more believable by making it personal
  • 12. No.10It’s the message,not the messenger that makes your brand shareable
  • 13. Really reflect... ...tcefler yllaeRWhat about your brand thatboosts my self-esteem?
  • 14. Want more?Click to listento the fullconversation
  • 15. CONNECT WITH US! Tell us what you think Chase@33voices.com