10 Branding Insights from Joe Erwin, President of Erwin Penland Advertising

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Listen to the full interview at www.33voices.com/joe-erwin/audio

After starting their careers in Greenville, S.C., then enjoying success in New York at DMB&B and Saatchi & Saatchi, respectively, Joe and his wife, Gretchen, bought Greenville’s Penland Advertising and started Erwin Penland with one account and two employees. Their goal: extraordinary work, coupled with extraordinary customer service. Twenty-five years later that’s still the hallmark of the agency. Only instead of two employees there are now 375 located in Greenville and New York, and the agency’s clients include some of America’s leading brands: Verizon Wireless, Denny’s, Michelin, Lockheed Martin and General Motors among them. The focus of Erwin Penland is creating interactions that inspire action through seamlessly integrated communication. Joe has spearheaded the agency’s foray into a wide range of marketing disciplines, which now include in-house digital, public relations, experiential branding, digital asset management and analytics capabilities. The results of this steadfast approach have been consistent growth and countless awards for creative and strategic excellence.

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10 Branding Insights from Joe Erwin, President of Erwin Penland Advertising

  1. 1. @33voices / www.33voices.com / chase@33voices.com10 Branding Insightsfrom the President ofErwin-PenlandAdvertising
  2. 2. NOTE:The following represents ten highlightsfrom the interview by @MoeAbdou,founder & host of 33voices®.Click to stream audio
  3. 3. Joe ErwinCo-founder and President ofErwin-Penland Advertising.Former Chairman of the SouthCarolina Democratic Party.Co-founder of the thought leadershipconference Food for Thought in 2008.
  4. 4. 33voices.com/Joe-ErwinYour brand reputation is as good as thelast interaction you’ve had with your client.Make each one more memorable.No.1
  5. 5. 33voices.com/Joe-ErwinNo.2Today’s consumer is highly educated,well informed and engaged –don’t ever be fake.STand for something and deliver.
  6. 6. 33voices.com/Joe-ErwinNo.3Operational excellence delivered consistentlyis what elevates the confidence of your customer.
  7. 7. 33voices.com/Joe-ErwinNo.3Operational excellence delivered consistentlyis what elevates the confidence of your customer.33voicesJoe Erwin - Operational excellence
  8. 8. 33voices.com/Joe-ErwinNo.4Customer experience isn’t a service that you deliver –it’s a feeling that endures.
  9. 9. 33voices.com/Joe-ErwinNo.5To keep your brand fresh and relevant,it’s wise to surround yourselfwith younger people with big aspirations.
  10. 10. 33voices.com/Joe-ErwinNo.6Brand awareness is no longer amplifiedby the 30 second spot –it’s about how big your ideais.
  11. 11. 33voices.com/Joe-ErwinNo.7Regardless of your business,creating engaging content is whatkeeps you connected to your customer.
  12. 12. 33voices.com/Joe-ErwinNo.8Poor execution is the biggest demise of a business.Everything great can be done better.
  13. 13. 33voices.com/Joe-ErwinNo.9A well informed businessalways seizes the opportunityto improve the lives of their customers.
  14. 14. 33voices.com/Joe-ErwinNo.10Don’t ignore the 50+ generation -it’s your biggestuntapped opportunity.
  15. 15. Really reflect...Ask your best customer todefine the business you’re in –does it align with your intentions?Really reflect...
  16. 16. CONNECT WITH US!Tell us what you thinkChase@33voices.com

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