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10 Useful Marketing Insights, with Jay Baer
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10 Useful Marketing Insights, with Jay Baer

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Listen to the full interview at www.33voices.com/jay-baer/audio …

Listen to the full interview at www.33voices.com/jay-baer/audio

Jay Baer is a hype-free digital marketing strategist, speaker, and author. He founded Convince & Convert in 2008. This is the fifth marketing services firm he’s started or managed. Jay has consulted with more than 700 companies on digital marketing since 1994, including Caterpillar, Nike, Visit California, Billabong, and 30 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. NY Times Badge 300x300 About UsHis new book about making marketing useful is called Youtility: Why Smart Marketing Is about Help Not Hype and is a New York Times best seller. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies.

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  • 1. @33voices intelligent insights to advance your business and life
  • 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  • 3. Jay Baer Hype-free digital marketing strategist, speaker, and author. Founded Convince & Convert, a blog that is ranked as the world’s #1 content marketing resource. @JayBaer
  • 4. Stream interview Watch videoWatch video No.1 Want to win over your best clients? Find opportunities to help improve their lives... more than once.
  • 5. Stream interview Watch videoWatch video No.2 When you start to farm and not hunt for new customers, you’ll harvest them for life.
  • 6. Stream interview Watch videoWatch video No.3 Move beyond the transaction by creating an experience that has a shelf life
  • 7. Stream interview Watch videoWatch video No.4 Being useful, always transparent and pin-point relevant is the blueprint for modern Youtility.
  • 8. Stream interview Watch videoWatch video No.5 In an economy where every customer is a reporter, trust is even harder to earn be forthright, fast,and never try to be all things to all people
  • 9. Stream interview Watch videoWatch video No.5 In an economy where every customer is a reporter, trust is even harder to earn be forthright, fast,and never try to be all things to all people 33voices Jay Baer - Every Customer Is A Reporter
  • 10. Stream interview Watch videoWatch video No.6 Your marketing should be tailored, first and foremost to your current customers and employees.
  • 11. Stream interview Watch videoWatch video No.7 Ignore email marketing at your peril. When combined with social engagement, it yields even higher returns today.
  • 12. Stream interview Watch videoWatch video No.8 Distinguish your brand by marketing your marketing. Your marketing assets begin the conversation; Relevance is what keeps it going.
  • 13. Stream interview Watch videoWatch video No.9 Be smart about empowering the information influencer within your organization. Give them freedom to share what they know with the world.
  • 14. Stream interview Watch videoWatch video No.10 Want to have real impact? find someone in a difficult situation and offer to help – unconditionally.
  • 15. Really reflect... Is your marketing useful enough that people would pay for it? Really reflect...
  • 16. Connect WITH US! Tell us what you think Chase@33voices.com

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