@33voices
intelligent insights
to advance your business and life
The following represents 10 highlights
from the interview by @MoeAbdou,
founder & host of 33voices®.
Idris Mootee
CEO of Idea Couture, a global innova-
tion firm with offices in San Francisco,
Shanghai, Toronto, London, Dub...
Stream interview Watch videoWatch video
No.1
Your brand is the manifestation
of the alignment between
your promise and you...
Stream interview Watch videoWatch video
No.2
To differentiate your brand,
go beyond functional excellence
and stand for so...
Stream interview Watch videoWatch video
No.3
At the intersection of these two questions
lies your brand promise:
Stream interview Watch videoWatch video
No.3
At the intersection of these two questions
lies your brand promise:
What is t...
Stream interview Watch videoWatch video
No.3
At the intersection of these two questions
lies your brand promise:
What is o...
Stream interview Watch videoWatch video
No.4
Positioning your business for growth?
Design it to emulate:
Stream interview Watch videoWatch video
No.4
Positioning your business for growth?
Design it to emulate:
American producti...
Stream interview Watch videoWatch video
No.4
Positioning your business for growth?
Design it to emulate:
European elegance
Stream interview Watch videoWatch video
No.4
Positioning your business for growth?
Design it to emulate:
asian speed
Stream interview Watch videoWatch video
No.5
Design thinking is the strategic use of creativity.
use it to ignite your cor...
Stream interview Watch videoWatch video
No.5
Design thinking is the strategic use of creativity.
use it to ignite your cor...
Stream interview Watch videoWatch video
No.6
Storytelling anchors all design thinking;
it’s what brings your brand promise...
Stream interview Watch videoWatch video
No.7
If you don’t define the value you’re adding,
your competitors will -
and it’s...
Stream interview Watch videoWatch video
No.8
Want to build a culture of innovation?
Encourage rapid prototyping and reward...
Stream interview Watch videoWatch video
No.9
Admired brands strive to build
meaningful relationships that foster
curiosity...
Stream interview Watch videoWatch video
No.10
A product is easily copied by a competitor,
A brand is unique.
Really reflect...
What role does your brand
play in your customer’s life?
Really reflect...
Connect WITH US!
Tell us what you think
Chase@33voices.com
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10 Essential Insights for Marketing Professionals, with Idris Mootee

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Listen to the full interview at www.33voices.com/idris-mootee/audio

IDRIS MOOTEE is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresights, and business model design through the application of Design Thinking.

He's the author of 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals.

Published in: Design, Business, Technology
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10 Essential Insights for Marketing Professionals, with Idris Mootee

  1. 1. @33voices intelligent insights to advance your business and life
  2. 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  3. 3. Idris Mootee CEO of Idea Couture, a global innova- tion firm with offices in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading ex- pert on applied design thinking, Idris speaks on strategic innovation, devel- oping strategic foresights, and busi- ness model design through the appli- cation of Design Thinking. @IdeaCouture
  4. 4. Stream interview Watch videoWatch video No.1 Your brand is the manifestation of the alignment between your promise and your business strategy.
  5. 5. Stream interview Watch videoWatch video No.2 To differentiate your brand, go beyond functional excellence and stand for something with deep meaning.
  6. 6. Stream interview Watch videoWatch video No.3 At the intersection of these two questions lies your brand promise:
  7. 7. Stream interview Watch videoWatch video No.3 At the intersection of these two questions lies your brand promise: What is the deep need that we satisfy?
  8. 8. Stream interview Watch videoWatch video No.3 At the intersection of these two questions lies your brand promise: What is our core competence?
  9. 9. Stream interview Watch videoWatch video No.4 Positioning your business for growth? Design it to emulate:
  10. 10. Stream interview Watch videoWatch video No.4 Positioning your business for growth? Design it to emulate: American productivity
  11. 11. Stream interview Watch videoWatch video No.4 Positioning your business for growth? Design it to emulate: European elegance
  12. 12. Stream interview Watch videoWatch video No.4 Positioning your business for growth? Design it to emulate: asian speed
  13. 13. Stream interview Watch videoWatch video No.5 Design thinking is the strategic use of creativity. use it to ignite your corporate renewal.
  14. 14. Stream interview Watch videoWatch video No.5 Design thinking is the strategic use of creativity. use it to ignite your corporate renewal. 33voices Idris Mootee - Design Thinking
  15. 15. Stream interview Watch videoWatch video No.6 Storytelling anchors all design thinking; it’s what brings your brand promise to life. tell it often.
  16. 16. Stream interview Watch videoWatch video No.7 If you don’t define the value you’re adding, your competitors will - and it’s likely to be inferior.
  17. 17. Stream interview Watch videoWatch video No.8 Want to build a culture of innovation? Encourage rapid prototyping and reward failure.
  18. 18. Stream interview Watch videoWatch video No.9 Admired brands strive to build meaningful relationships that foster curiosity, trial and love.
  19. 19. Stream interview Watch videoWatch video No.10 A product is easily copied by a competitor, A brand is unique.
  20. 20. Really reflect... What role does your brand play in your customer’s life? Really reflect...
  21. 21. Connect WITH US! Tell us what you think Chase@33voices.com
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