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Ido Leffler is Co-Founder and "Chief Carrot Lover" of San Francisco-based Yes To Inc. (makers of Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Blueberries and Yes To Grapefruit). Since 2006, Leffler and his team have built Yes To™ into one of the world's leading natural beauty brands, with distribution in over 26,000 stores in 25 countries (including retailers such as Target, Wal-Mart, Walgreens, Whole Foods Market, and Sephora Europe). Ido is currently on the United Nations Foundation Global Entrepreneur Council and sits on numerous Corporate Boards and Corporate advisory boards including Soma Water, Birchbox, Joyus, and Ruby Ribbon.