10 Business Building Insights from Ido Leffler of Yes To Inc

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Ido Leffler is Co-Founder and "Chief Carrot Lover" of San Francisco-based Yes To Inc. (makers of Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Blueberries and Yes To Grapefruit). Since 2006, Leffler and his team have built Yes To™ into one of the world's leading natural beauty brands, with distribution in over 26,000 stores in 25 countries (including retailers such as Target, Wal-Mart, Walgreens, Whole Foods Market, and Sephora Europe). Ido is currently on the United Nations Foundation Global Entrepreneur Council and sits on numerous Corporate Boards and Corporate advisory boards including Soma Water, Birchbox, Joyus, and Ruby Ribbon.

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  • 1. Powered by insights from Ido Leffler 10 Business Building Lessons from the founder of
  • 2. This presentation consists of highlights from the interview with Moe Abdou, founder & host of 33voices®.
  • 3. Ido Leffler Ido Leffler is Co-Founder and “Chief Carrot Lover” of San Francisco-based Yes To Inc. (makers of Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Blueberries and Yes To Grapefruit). Since 2006, Leffler and his team have built Yes To™ into one of the world’s leading natural beauty brands, with distribu- tion in over 26,000 stores in 25 countries (including retailers such as Target, Wal-Mart, Walgreens, Whole Foods Market, and Sephora Europe). Ido is currently on the United Nations Foundation Global Entrepreneur Council and sits on numerous Corporate Boards and Cor- porate advisory boards including Soma Water, Birchbox, Joyus, and Ruby Ribbon. @IdoLeffler
  • 4. 1 Wise is the founder who understands that playing solo is playing small. Far more successfulis the one who celebrates the uniqueness of others and always, always has their back.
  • 5. 2 When you say ‘no’ to the status quo, not only will you stretch your comfort zone, you’ll forever change your normal.
  • 6. 3 Observe today’s soaring business, and you’ll notice this winning formula: Incredible people + a Kickass product + a Worthy cause = Success
  • 7. 4 Stay within your circle of competence. Own the skill that you want to win and outsource the rest.
  • 8. 5 Hire those willing to give their heart and soul to your company, and you’ll do big things with a small team.
  • 9. 5 Hire those willing to give their heart and soul to your company, and you’ll do big things with a small team.
  • 10. 6 No business is immune to challenge and struggle. However, winners see them less like a tsunami and more like a ripple.
  • 11. 7 When your brand is in alignment with your “why,” everything you do will be PR.
  • 12. 8 Powerfulis the leader who delegates control; she trusts herself.
  • 13. 9 Outside of making a difference, the biggest goal an entrepreneur should strive for is freedom.
  • 14. 10 The most important gifts that you can give someone - be it your kids or an employee - are: autonomy, a sense of fearlessness about the world, and the belief that they can make a difference.
  • 15. Do you prefer to jump over 7-foot bars or 1-foot bars? REALLY REFLECT...
  • 16. Connect WITH US! Tell us what you think Chase@33voices.com