10 Insights for Crafting a Compelling Narrative, with Zach Friend.
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10 Insights for Crafting a Compelling Narrative, with Zach Friend.

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Listen to the full interview at www.33voices.com/zach-friend/audio ...

Listen to the full interview at www.33voices.com/zach-friend/audio

Zach Friend is a policy, public affairs and communications expert who has worked for Barack Obama and John Kerry's presidential campaigns, the White House Council of Economic Advisers, the U.S. Senate, Congressman Sam Farr and the Democratic National Committee (DNC). With Obama for America '08, Zach was a press secretary and spokesman in the battleground state of Pennsylvania, handling planning, writing and media relations in the Greater Philadelphia market.

He's the author of On Message: How a Compelling Narrative Will Make Your Organization Succeed.

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10 Insights for Crafting a Compelling Narrative, with Zach Friend. Presentation Transcript

  • 1. @33voices intelligent insights to advance your business and life
  • 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  • 3. Zach FriendPolicy, public affairs and communica- tions expert who has worked for Barack Obama and John Kerry’s presidential campaigns, the White House Council of Economic Advisers, the U.S. Senate, Congressman Sam Farr and the Demo- cratic National Committee (DNC). @ZachFriend55
  • 4. Stream interview Watch videoWatch video No.1 Your identity is your brand. keep it real and true to the underpinning of your narrative.
  • 5. Stream interview Watch videoWatch video No.2 Memorable brands have three things in common:
  • 6. Stream interview Watch videoWatch video No.2 Memorable brands have three things in common: They have a deep emotional connection with their customers.
  • 7. Stream interview Watch videoWatch video No.2 Memorable brands have three things in common: They have a logo that’s easily remembered.
  • 8. Stream interview Watch videoWatch video No.2 Memorable brands have three things in common: They humanize their customers’ experience.
  • 9. Stream interview Watch videoWatch video No.3 Story resonates emotionally; it translates knowing into telling. keep it simple, emotional and true.
  • 10. Stream interview Watch videoWatch video No.4 Believability and trustworthiness go hand in hand. you earn it only when you’re consistent, sincere and real.
  • 11. Stream interview Watch videoWatch video No.5 A winning message is concise, active and has a sense of emotional resonance. Think Apple.
  • 12. Stream interview Watch videoWatch video No.6 Go beyond facts. a visual image has the ability to put life into context and give meaning to facts.
  • 13. Stream interview Watch videoWatch video No.7 Context trumps content. In the world of endless content, it’s the person who provides context who will elevate.
  • 14. Stream interview Watch videoWatch video No.8 Your actions speak much louder than your words; it’s these nonverbal expressions that are lasting:
  • 15. Stream interview Watch videoWatch video No.8 Your actions speak much louder than your words; it’s these nonverbal expressions that are lasting: Your facial expression
  • 16. Stream interview Watch videoWatch video No.8 Your actions speak much louder than your words; it’s these nonverbal expressions that are lasting: Your voice delivery
  • 17. Stream interview Watch videoWatch video No.8 Your actions speak much louder than your words; it’s these nonverbal expressions that are lasting: Your voice delivery 33voices Zach Friend on Nonverbal Delivery
  • 18. Stream interview Watch videoWatch video No.8 Your actions speak much louder than your words; it’s these nonverbal expressions that are lasting: Your eye contact
  • 19. Stream interview Watch videoWatch video No.9 When you make a first-time business connection, level the playing field. Start with something that connects to their emotional resonance.
  • 20. Stream interview Watch videoWatch video No.10 Forgot tag lines - they’re not real. Opt instead for the one thing that you want people to know about your brand.
  • 21. Really reflect... If you were crafting a New York Times headline for your business, what would it say? Really reflect...
  • 22. Connect WITH US! Tell us what you think Chase@33voices.com