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Listen to the full interview at www.33voices.com/zach-friend/audio
Zach Friend is a policy, public affairs and communications expert who has worked for Barack Obama and John Kerry's presidential campaigns, the White House Council of Economic Advisers, the U.S. Senate, Congressman Sam Farr and the Democratic National Committee (DNC). With Obama for America '08, Zach was a press secretary and spokesman in the battleground state of Pennsylvania, handling planning, writing and media relations in the Greater Philadelphia market.
He's the author of On Message: How a Compelling Narrative Will Make Your Organization Succeed.