0
@33voices
intelligent insights
to advance your business and life
The following represents 10 highlights
from the interview by @MoeAbdou,
founder & host of 33voices®.
Seth Goldman & Barry Nalebuff
Co-founders of Honest Tea, a bot-
tled organic tea company based in
Bethesda, Maryland. It w...
Stream interview Watch videoWatch video
No.1
If you find something that’s annoying you,
pay attention.
it’s likely that ot...
Stream interview Watch videoWatch video
No.2
When positioning a new product in the marketplace,
incremental improvements w...
Stream interview Watch videoWatch video
No.3
Your idea is validated when
a disproportionate percentage of your customers
a...
Stream interview Watch videoWatch video
No.4
Your success in business depends on your ability
to continually answer the fo...
Stream interview Watch videoWatch video
No.4
Your success in business depends on your ability
to continually answer the fo...
Stream interview Watch videoWatch video
No.4
Your success in business depends on your ability
to continually answer the fo...
Stream interview Watch videoWatch video
No.4
Your success in business depends on your ability
to continually answer the fo...
Stream interview Watch videoWatch video
No.5
A founder’s most important role is selling -
first and always.
Without sales,...
Stream interview Watch videoWatch video
No.6
When raising money,
make it clear that your investors’ interest
is ahead of y...
Stream interview Watch videoWatch video
No.7
Never stop learning from your customer.
theirs is the only voice that matters.
Stream interview Watch videoWatch video
No.8
When your brand stands for something meaningful,
you give your customer a rea...
Stream interview Watch videoWatch video
No.9
Never lose your objectivity.
Only the brutal facts tell you the truth.
Stream interview Watch videoWatch video
No.10
Don’t pay too much attention to the rules,
as long as you’re not breaking th...
Really reflect...
Are you comfortable
being the underdog?
Really reflect...
Connect WITH US!
Tell us what you think
Chase@33voices.com
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10 Honest Insights to Doing Business Differently--and Succeeding, from Honest Tea Cofounders

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Listen to the full interview at www.33voices.com/seth-goldman/audio

Honest Tea is a bottled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. It is a wholly owned subsidiary of The Coca-Cola Company.

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Transcript of "10 Honest Insights to Doing Business Differently--and Succeeding, from Honest Tea Cofounders"

  1. 1. @33voices intelligent insights to advance your business and life
  2. 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  3. 3. Seth Goldman & Barry Nalebuff Co-founders of Honest Tea, a bot- tled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. It is a wholly owned sub- sidiary of The Coca-Cola Company. @HonestTea
  4. 4. Stream interview Watch videoWatch video No.1 If you find something that’s annoying you, pay attention. it’s likely that others are dealing with the same issue.
  5. 5. Stream interview Watch videoWatch video No.2 When positioning a new product in the marketplace, incremental improvements won’t sell. When positioning a new product in the marketplace, incremental improvements won’t sell.
  6. 6. Stream interview Watch videoWatch video No.3 Your idea is validated when a disproportionate percentage of your customers act as your de facto sales and marketing team.
  7. 7. Stream interview Watch videoWatch video No.4 Your success in business depends on your ability to continually answer the following questions:
  8. 8. Stream interview Watch videoWatch video No.4 Your success in business depends on your ability to continually answer the following questions: Why will my idea succeed at first?
  9. 9. Stream interview Watch videoWatch video No.4 Your success in business depends on your ability to continually answer the following questions: Why will it continue to succeed once others copy it?
  10. 10. Stream interview Watch videoWatch video No.4 Your success in business depends on your ability to continually answer the following questions: Why will it continue to succeed once others copy it? 33voices Honest Tea - Questions For Success
  11. 11. Stream interview Watch videoWatch video No.5 A founder’s most important role is selling - first and always. Without sales, nothing is possible.
  12. 12. Stream interview Watch videoWatch video No.6 When raising money, make it clear that your investors’ interest is ahead of yours. let your level of success determine the equity distribution.
  13. 13. Stream interview Watch videoWatch video No.7 Never stop learning from your customer. theirs is the only voice that matters.
  14. 14. Stream interview Watch videoWatch video No.8 When your brand stands for something meaningful, you give your customer a reason to share your story.
  15. 15. Stream interview Watch videoWatch video No.9 Never lose your objectivity. Only the brutal facts tell you the truth.
  16. 16. Stream interview Watch videoWatch video No.10 Don’t pay too much attention to the rules, as long as you’re not breaking the law.
  17. 17. Really reflect... Are you comfortable being the underdog? Really reflect...
  18. 18. Connect WITH US! Tell us what you think Chase@33voices.com
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