10 Honest Insights to Doing Business Differently--and Succeeding, from Honest Tea Cofounders

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Listen to the full interview at www.33voices.com/seth-goldman/audio …

Listen to the full interview at www.33voices.com/seth-goldman/audio

Honest Tea is a bottled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. It is a wholly owned subsidiary of The Coca-Cola Company.

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  • 1. @33voices intelligent insights to advance your business and life
  • 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  • 3. Seth Goldman & Barry Nalebuff Co-founders of Honest Tea, a bot- tled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. It is a wholly owned sub- sidiary of The Coca-Cola Company. @HonestTea
  • 4. Stream interview Watch videoWatch video No.1 If you find something that’s annoying you, pay attention. it’s likely that others are dealing with the same issue.
  • 5. Stream interview Watch videoWatch video No.2 When positioning a new product in the marketplace, incremental improvements won’t sell. When positioning a new product in the marketplace, incremental improvements won’t sell.
  • 6. Stream interview Watch videoWatch video No.3 Your idea is validated when a disproportionate percentage of your customers act as your de facto sales and marketing team.
  • 7. Stream interview Watch videoWatch video No.4 Your success in business depends on your ability to continually answer the following questions:
  • 8. Stream interview Watch videoWatch video No.4 Your success in business depends on your ability to continually answer the following questions: Why will my idea succeed at first?
  • 9. Stream interview Watch videoWatch video No.4 Your success in business depends on your ability to continually answer the following questions: Why will it continue to succeed once others copy it?
  • 10. Stream interview Watch videoWatch video No.4 Your success in business depends on your ability to continually answer the following questions: Why will it continue to succeed once others copy it? 33voices Honest Tea - Questions For Success
  • 11. Stream interview Watch videoWatch video No.5 A founder’s most important role is selling - first and always. Without sales, nothing is possible.
  • 12. Stream interview Watch videoWatch video No.6 When raising money, make it clear that your investors’ interest is ahead of yours. let your level of success determine the equity distribution.
  • 13. Stream interview Watch videoWatch video No.7 Never stop learning from your customer. theirs is the only voice that matters.
  • 14. Stream interview Watch videoWatch video No.8 When your brand stands for something meaningful, you give your customer a reason to share your story.
  • 15. Stream interview Watch videoWatch video No.9 Never lose your objectivity. Only the brutal facts tell you the truth.
  • 16. Stream interview Watch videoWatch video No.10 Don’t pay too much attention to the rules, as long as you’re not breaking the law.
  • 17. Really reflect... Are you comfortable being the underdog? Really reflect...
  • 18. Connect WITH US! Tell us what you think Chase@33voices.com