Your SlideShare is downloading. ×
0
@33voices
creative intelligence to help entrepreneurs
think, grow, and live.
The following represents 10 highlights
from the interview by @MoeAbdou,
founder & host of 33voices®.
Gregg Lederman
Gregg Lederman is an author, speaker, and CEO whose
message of “Managing the Experience” is transforming
co...
Stream interview Watch videoWatch video
No.1
The purpose of your company is to create and keep
profitable and engaged cust...
Stream interview Watch videoWatch video
No.2
Admired companies:
Stream interview Watch videoWatch video
No.2
Admired companies:
Know who they are and always stand for it.
Stream interview Watch videoWatch video
No.2
Admired companies:
Hold each manager accountable for reminding
their work for...
Stream interview Watch videoWatch video
No.2
Admired companies:
And always measure their level of engagement.
Stream interview Watch videoWatch video
No.2
Admired companies:
And always measure their level of engagement.
33voices
Gre...
Stream interview Watch videoWatch video
No.3
Be cautious not to confuse your tagline for your mindset.
The mindset is how ...
Stream interview Watch videoWatch video
No.4
Managing behavior is 1% training and 99% reminding;
make it a keystone habit.
Stream interview Watch videoWatch video
No.5
Appreciation leads to engagement;
mean it and practice it.
Stream interview Watch videoWatch video
No.6
Remember that an endorsement is not a referral.
you earn the right to ask for...
Stream interview Watch videoWatch video
No.7
Put away the carrots,
rewards programs don’t work the way you think.
People w...
Stream interview Watch videoWatch video
No.8
Trust is earned by
the outcomes that you produce.
Deliver more.
Stream interview Watch videoWatch video
No.9
Help your customer achieved her desired outcome;
it’s the ultimate experience.
Stream interview Watch videoWatch video
No.10
Engaging in great conversations is contagious;
instigate it often.
Really reflect...
Do you eat your own cooking?
Really reflect...
Connect WITH US!
Tell us what you think
Chase@33voices.com
Upcoming SlideShare
Loading in...5
×

10 Insights to Outbehave Your Competition to Create Customers for Life, with Gregg Lederman

431

Published on

Listen to the full interview at www.33voices.com/gregg-lederman/audio

Gregg Lederman is an author, speaker, and CEO whose message of “Managing the Experience” is transforming company cultures across the U.S. Gregg has made it his personal mission to help companies engage their workforce to deliver a branded experience that engages customers and drives sales and profits. His work, along with the work of the team at his company, Brand Integrity, has helped many of today’s leading companies (such as Wegmans Food Markets, Chobani, AAA, Erickson Living, and Excellus) to create work environments where employees can become more motivated and committed to delivering the experience that makes them different—that makes them better than the competition. More than 60 percent of Brand Integrity’s clients are recognized as “best places to work.”

As a highly sought-after internationally-known professional speaker, Gregg delivers dynamic and interactive keynotes and educational programs to associations, conferences, and within corporate and university environments. Participants consistently rate Gregg among the very best of speakers. Gregg’s previous book, Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits, was recognized by Axiom the best independently-published business book in 2008 in the categories of HR and Employee Training.

He's the author of ENGAGED!: Outbehave Your Competition to Create Customers for Life.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
431
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "10 Insights to Outbehave Your Competition to Create Customers for Life, with Gregg Lederman"

  1. 1. @33voices creative intelligence to help entrepreneurs think, grow, and live.
  2. 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  3. 3. Gregg Lederman Gregg Lederman is an author, speaker, and CEO whose message of “Managing the Experience” is transforming company cultures across the U.S. Gregg has made it his personal mission to help companies engage their work- force to deliver a branded experience that engages customers and drives sales and profits. His work, along with the work of the team at his company, Brand Integri- ty, has helped many of today’s leading companies (such as Wegmans Food Markets, Chobani, AAA, Erickson Living, and Excellus) to create work environments where employees can become more motivated and committed to delivering the experience that makes them differ- ent—that makes them better than the competition. More than 60 percent of Brand Integrity’s clients are recog- nized as “best places to work.” @gregglederman
  4. 4. Stream interview Watch videoWatch video No.1 The purpose of your company is to create and keep profitable and engaged customers.
  5. 5. Stream interview Watch videoWatch video No.2 Admired companies:
  6. 6. Stream interview Watch videoWatch video No.2 Admired companies: Know who they are and always stand for it.
  7. 7. Stream interview Watch videoWatch video No.2 Admired companies: Hold each manager accountable for reminding their work force the values they stand for.
  8. 8. Stream interview Watch videoWatch video No.2 Admired companies: And always measure their level of engagement.
  9. 9. Stream interview Watch videoWatch video No.2 Admired companies: And always measure their level of engagement. 33voices Gregg Lederman - Measuring Employee Behavior
  10. 10. Stream interview Watch videoWatch video No.3 Be cautious not to confuse your tagline for your mindset. The mindset is how your employees act and interact.
  11. 11. Stream interview Watch videoWatch video No.4 Managing behavior is 1% training and 99% reminding; make it a keystone habit.
  12. 12. Stream interview Watch videoWatch video No.5 Appreciation leads to engagement; mean it and practice it.
  13. 13. Stream interview Watch videoWatch video No.6 Remember that an endorsement is not a referral. you earn the right to ask for a referral when you create more value than you get.
  14. 14. Stream interview Watch videoWatch video No.7 Put away the carrots, rewards programs don’t work the way you think. People want meaning beyond the functional benefits.
  15. 15. Stream interview Watch videoWatch video No.8 Trust is earned by the outcomes that you produce. Deliver more.
  16. 16. Stream interview Watch videoWatch video No.9 Help your customer achieved her desired outcome; it’s the ultimate experience.
  17. 17. Stream interview Watch videoWatch video No.10 Engaging in great conversations is contagious; instigate it often.
  18. 18. Really reflect... Do you eat your own cooking? Really reflect...
  19. 19. Connect WITH US! Tell us what you think Chase@33voices.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×