How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
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How Authentic Customer Connections Drive Superior Results, with Garfield and Levy

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Listen to the full interview at www.33voices.com/bob-garfield/audio ...

Listen to the full interview at www.33voices.com/bob-garfield/audio

BOB GARFIELD is the cohost of NPR’s On The Media and a columnist for MediaPost. Previously at Advertising Age, he has been a prominent commen­tator on and analyst of advertising and marketing for thirty years. DOUG LEVY is the founder and CEO of MEplusYOU, a leading strategic and creative agency that believes authentic relationships fuel astonishing brands.

They are the co-authors of Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results.

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How Authentic Customer Connections Drive Superior Results, with Garfield and Levy How Authentic Customer Connections Drive Superior Results, with Garfield and Levy Presentation Transcript

  • @33voices intelligent insights to advance your business and life
  • The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  • Bob Garfield & Doug Levy BOB GARFIELD is the cohost of NPR’s On The Media and a columnist for MediaPost. DOUG LEVY is the founder and CEO of MEplusYOU, a leading strategic and cre- ative agency that believes authentic rela- tionships fuel astonishing brands. @Bobosphere & @Douglevy1
  • Stream interview Watch videoWatch video No.1 Trusted brands always stand for something noteworthy and their customers help them spread their movement.
  • Stream interview Watch videoWatch video No.2 To earn your customers’ unconditional trust, demonstrate that you’re creditable, caring and congruent.
  • Stream interview Watch videoWatch video No.2 To earn your customers’ unconditional trust, demonstrate that you’re creditable, caring and congruent. 33voices Garfield And Levy - “The 3 C’s”
  • Stream interview Watch videoWatch video No.3 Advertising has lost its relevance. opt for human connections instead.
  • Stream interview Watch videoWatch video No.4 We’re all human. the rules of winning friends is exactly the same for an individual as it is for a business.
  • Stream interview Watch videoWatch video No.5 Your best formula for building relationships is to continually share valuable insight. it’s what builds loyalty.
  • Stream interview Watch videoWatch video No.6 Your transactional customers are costing your business 3x as much to acquire than your relationship customers. Demonstrate your love.
  • Stream interview Watch videoWatch video No.7 Social media isn’t marketing or advertising – it’s a conversation. Use it accordingly.
  • Stream interview Watch videoWatch video No.8 Profit is the consequence of understanding your reason for being - your purpose. live it.
  • Stream interview Watch videoWatch video No.9 Re-branding a tarnished brand requires: - extreme transparency, - immediate action - continual interaction with your most valued customers.
  • Stream interview Watch videoWatch video No.10 If you have to ask for a customer to “Like” your brand, you’re missing the point!
  • Really reflect... How do you measure your trust relationship with your customer? Really reflect...
  • Connect WITH US! Tell us what you think Chase@33voices.com