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How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
How Authentic Customer Connections Drive Superior Results, with Garfield and Levy
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How Authentic Customer Connections Drive Superior Results, with Garfield and Levy

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Listen to the full interview at www.33voices.com/bob-garfield/audio …

Listen to the full interview at www.33voices.com/bob-garfield/audio

BOB GARFIELD is the cohost of NPR’s On The Media and a columnist for MediaPost. Previously at Advertising Age, he has been a prominent commen­tator on and analyst of advertising and marketing for thirty years. DOUG LEVY is the founder and CEO of MEplusYOU, a leading strategic and creative agency that believes authentic relationships fuel astonishing brands.

They are the co-authors of Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results.

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  • 1. @33voices intelligent insights to advance your business and life
  • 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  • 3. Bob Garfield & Doug Levy BOB GARFIELD is the cohost of NPR’s On The Media and a columnist for MediaPost. DOUG LEVY is the founder and CEO of MEplusYOU, a leading strategic and cre- ative agency that believes authentic rela- tionships fuel astonishing brands. @Bobosphere & @Douglevy1
  • 4. Stream interview Watch videoWatch video No.1 Trusted brands always stand for something noteworthy and their customers help them spread their movement.
  • 5. Stream interview Watch videoWatch video No.2 To earn your customers’ unconditional trust, demonstrate that you’re creditable, caring and congruent.
  • 6. Stream interview Watch videoWatch video No.2 To earn your customers’ unconditional trust, demonstrate that you’re creditable, caring and congruent. 33voices Garfield And Levy - “The 3 C’s”
  • 7. Stream interview Watch videoWatch video No.3 Advertising has lost its relevance. opt for human connections instead.
  • 8. Stream interview Watch videoWatch video No.4 We’re all human. the rules of winning friends is exactly the same for an individual as it is for a business.
  • 9. Stream interview Watch videoWatch video No.5 Your best formula for building relationships is to continually share valuable insight. it’s what builds loyalty.
  • 10. Stream interview Watch videoWatch video No.6 Your transactional customers are costing your business 3x as much to acquire than your relationship customers. Demonstrate your love.
  • 11. Stream interview Watch videoWatch video No.7 Social media isn’t marketing or advertising – it’s a conversation. Use it accordingly.
  • 12. Stream interview Watch videoWatch video No.8 Profit is the consequence of understanding your reason for being - your purpose. live it.
  • 13. Stream interview Watch videoWatch video No.9 Re-branding a tarnished brand requires: - extreme transparency, - immediate action - continual interaction with your most valued customers.
  • 14. Stream interview Watch videoWatch video No.10 If you have to ask for a customer to “Like” your brand, you’re missing the point!
  • 15. Really reflect... How do you measure your trust relationship with your customer? Really reflect...
  • 16. Connect WITH US! Tell us what you think Chase@33voices.com

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