10 Branding and Marketing Insights from Erika Napoletano of Redhead Writing
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Erika Napoletano is the Head Redhead at RHW Media, a brand strategy firm that helps people get UNstuck and over those annoying problems that keep them from being awesome. She's been hailed by Forbes as a "spinless spin doctor" for her BS-free perspectives on business, marketing, branding, and life in general. Erika is also a twice-published author, including The Power of Unpopular (Wiley 2012), The Insider's Guide to Egg Donation (Demos Health, 2012), a columnist for both Entrepreneur Magazine and OPEN Forum, an acclaimed speaker from TEDxBoulder 2012 (youtu.be/S4DOJpB2I8o), and speaks at conferences across the U.S. on the inherent power of truth in business... or as she refers to it, the power of unpopularity.
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