10 Branding and Marketing Insights from Erika Napoletano of Redhead Writing

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Erika Napoletano is the Head Redhead at RHW Media, a brand strategy firm that helps people get UNstuck and over those annoying problems that keep them from being awesome. She's been hailed by Forbes as a "spinless spin doctor" for her BS-free perspectives on business, marketing, branding, and life in general. Erika is also a twice-published author, including The Power of Unpopular (Wiley 2012), The Insider's Guide to Egg Donation (Demos Health, 2012), a columnist for both Entrepreneur Magazine and OPEN Forum, an acclaimed speaker from TEDxBoulder 2012 (youtu.be/S4DOJpB2I8o), and speaks at conferences across the U.S. on the inherent power of truth in business... or as she refers to it, the power of unpopularity.

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  • 1. Powered by insights from Erika Napoletano Getting Unstuck
  • 2. This presentation consists of 10 highlights from the interview with Moe Abdou, founder & host of 33voices®.
  • 3. Erika Napoletano Erika Napoletano is the Head Redhead at RHW Media, a brand strategy firm that helps people get UNstuck and over those annoy- ing problems that keep them from being awesome. She’s been hailed by Forbes as a “spinless spin doctor” for her BS-free perspec- tives on business, marketing, branding, and life in general. Erika is also a twice-published author, including The Power of Unpopular, The Insider’s Guide to Egg Donation, a columnist for both Entrepreneur Magazine and OPEN Forum, an acclaimed speaker from TEDxBoul- der 2012, and speaks at conferences across the U.S. on the inherent power of truth in business... or as she refers to it, the power of unpopularity. @RedheadWriting
  • 4. 1 Admired brands distinguish their uniqueness, not what’s popular - Focus on one thing that makes you memorable.
  • 5. 2 Your personal brand is about who you are at your core - never pretend to be someone you’re not. To discover lasting happiness, celebrate your essence.
  • 6. 3 Building a brand around yourself is scary, but the vulnerability will foster a community of genuine supporters who are eager to share.
  • 7. 4 The essence of a modern brand includes these five components: - Personality - Approachability- Share-ability - scalability - profitability.
  • 8. 5 Next time you find yourself stuck, try the 5 ‘whys.’ Identify the problem you’re trying to solve and get to the root cause by asking ‘why’ questions five successive times.
  • 9. 6 The best way to join a conversation you’re not allowed to join is to start your own conversation.
  • 10. 7 Words are what will connect you with people - still, its closing your mouth, and listening that will allow you to get things done.
  • 11. 8 As an entrepreneur,if you’re unable to answer how a decision serves your business and the person you want to become, you need to reevaluate.
  • 12. 9 When hiring, its wise to look beyond a skills fit. Integrity, energy and values matter more.
  • 13. 10 Next time you want tell a great story, follow this five-point structure:
  • 14. 10 Next time you want tell a great story, follow this five-point structure:
  • 15. 10 Next time you want tell a great story, follow this five-point structure: The Set up - introduce the story
  • 16. 10 Next time you want tell a great story, follow this five-point structure: Introduce the conflict - introduce the challenge - what will you help solve?
  • 17. 10 Next time you want tell a great story, follow this five-point structure: Explore the conflict - introduce everything getting in the way of the goal
  • 18. 10 Next time you want tell a great story, follow this five-point structure: Introduce the solution - introduce how we did what we did and why
  • 19. 10 Next time you want tell a great story, follow this five-point structure: The resolution - align the big question with your big solution and show how everyone is better off.
  • 20. Connect WITH US! Tell us what you think Chase@33voices.com