10 Insights from Drew Curtis, founder of Fark.com

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Listen to the full interview at www.33voices.com/drew-curtis/audio
Drew Curtis is the founder and an administrator of Fark.com, an Internet news aggregator. He is also the author of It's Not News, It's Fark: How Mass Media Tries to Pass Off Crap As News as News in May 2007. He is a guest on WOCM's morning show The Rude Awakening Show every Tuesday.

Although Fark is a million-dollar business, Curtis takes a yearly salary of $60,000. The rest of the money goes to the site's legal 'war chest' and to pay other expenses. Under Curtis, Fark has purposely shied away from the Web 2.0 mantra of total user control. “I don't care what anyone says, the masses are morons. You can't count on them to pick good stuff. Just check out Network TV to see what the masses want for entertainment. There's certainly a place for that kind of thing but it's not on Fark.” According to Drew, Web 3.0 will be “something called Good Editing.” Speaking at a media conference in Washington, DC hosted by the Poynter Institute, Curtis stated, “The 'wisdom of the crowds' is the most ridiculous statement I've heard in my life. Crowds are dumb. It takes people to move crowds in the right direction, crowds by themselves just stand around and mutter.”

In 2006, Curtis was featured on the cover of Business 2.0 magazine as the feature in a story about successful websites. Lexington Weekly named him one of their businessmen under 40 to watch.

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10 Insights from Drew Curtis, founder of Fark.com

  1. 1. @33voices intelligent insights to advance your business and life 10 Insights From The Founder of Fark.com
  2. 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  3. 3. Drew curtis Although Fark is a million- dollar business, Curtis takes a yearly salary of $60,000. The rest of the money goes to the site’s legal ‘war chest’ and to pay other expenses. @DrewCurtis
  4. 4. Stream interview Watch videoWatch video No.1 Become your own best customer / user and you’ll have a front row seat for creating great products.
  5. 5. Stream interview Watch videoWatch video No.2 Don’t over-think your content strategy. instead concentrate on delivering the right context.
  6. 6. Stream interview Watch videoWatch video No.3 Be skeptical of headlines that ask a question. the answer is almost always ‘no.’
  7. 7. Stream interview Watch videoWatch video No.4 Your marketing strategy should focus, first and foremost, on growing your organic traffic. everything else is secondary.
  8. 8. Stream interview Watch videoWatch video No.4 Your marketing strategy should focus, first and foremost, on growing your organic traffic. everything else is secondary. 33voices Drew Curtis - How Fark.com Rallies Their Content Team
  9. 9. Stream interview Watch videoWatch video No.5 Digital advertising is smart, efficient and measurable. Think more about engagement than action.
  10. 10. Stream interview Watch videoWatch video No.6 Smart entrepreneurs hire smart people and get out of their way. be their mentor, not their manager.
  11. 11. Stream interview Watch videoWatch video No.7 A flat, virtual business is right for the times, but, never go beyond 6 weeks without face time and collaboration.
  12. 12. Stream interview Watch videoWatch video No.8 Don’t fall in love with your strategy. When you sense a change on the horizon, first evaluate it, then decide if a pivot is the best course of action.
  13. 13. Stream interview Watch videoWatch video No.9 Consumers continue to shift towards tablets and smartphones, but creators still prefer laptops – plan accordingly.
  14. 14. Stream interview Watch videoWatch video No.10 1,000 True Fans... it may be the smartest community building strategy you’ll have: http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php
  15. 15. Really reflect... Do you know what your best hire looks like? Really reflect...
  16. 16. Connect WITH US! Tell us what you think Chase@33voices.com

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