Insights from Leader in Unconscious Behaviorism, Douglas Van Praet

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Douglas Van Praet is Executive Vice President at Deutsch LA, one of the nation’s hottest ad agencies, where his responsibilities include Group Planning Director for the highly acclaimed and coveted Volkswagen account. Van Praet is recognized as an industry leader in unconscious behaviorism and a pioneer in applying neurobiology and evolutionary psychology to business problems. His unique approach using reverse-engineered behavioral change therapy and neuroscience has produced effective, award-winning campaigns and product launches for leading advertisers of many of the world’s most successful brands. Doug is also the athor of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing.

Listen to the 33voices interview with Douglas at www.33voices.com/douglas-van-praet/audio

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Insights from Leader in Unconscious Behaviorism, Douglas Van Praet

  1. 1. PRESENTS10 Insights FromDouglasVAN PRAET
  2. 2. Industry leader inunconscious behaviorismGroup Planning Directorat Deutsch LA,one of the nation’shottest ad agencies .com/douglas-van-praet
  3. 3. e big marketing shiftof our time is to understandPEOPLE AS HUMAN BEINGS,NOT CONSUMERS .com/douglas-van-praet
  4. 4. To win in marketing today,stop asking ‘why’& start asking ‘how’someone does something .com/douglas-van-praet
  5. 5. Human beings are creatures of patterns -Interrupt themand you gain their attention .com/douglas-van-praet
  6. 6. Steve Jobs taught us thatconsumers can’t tell you what they want -Don’t ask, just observe .com/douglas-van-praet
  7. 7. Emotions are the foundationof our decision making .com/douglas-van-praet
  8. 8. To become believable -be real, all the time. .com/douglas-van-praet
  9. 9. When you’re inspired to createreal value at a deeper level,your followers will truly FEEL it .com/douglas-van-praet
  10. 10. As individuals,we have more free WON’Tthan free WILL .com/douglas-van-praet
  11. 11. Before marketers develop strategies,they need to first recognize thatconsumers have strategies too .com/douglas-van-praet
  12. 12. ere’s no point in being brilliantat the wrong things .com/douglas-van-praet
  13. 13. REFLECTIONAre you really ever in control of your brand choices? .com/douglas-van-praet
  14. 14. Want more?Listen to the full conversation at .com/Douglas-Van-Praet/Audio h"p://www.twi"er.com/33voices   h"p://www.facebook.com/33voices  

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