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Douglas Rushkoff is an American media theorist, writer, columnist, lecturer, graphic novelist, and documentarian. He is best known for his association with the early cyberpunk culture, and his advocacy of open source solutions to social problems. Rushkoff is most frequently regarded as a media theorist, and known for coining terms and concepts including viral media (or media virus), digital native, and social currency. He has written ten books on media, technology, and culture, including Present Shock: When Everything Happens Now. He wrote the first syndicated column on cyberculture for The New York Times Syndicate, as well as regular columns for The Guardian of London, Arthur, Discover, and the online magazines Daily Beast, TheFeature.com and meeting industry magazine One+.