10 Brand-Building Principles that Separate the Best from the Rest, with Denise Lee Yohn
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10 Brand-Building Principles that Separate the Best from the Rest, with Denise Lee Yohn

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Hear the full conversation at http://33voic.es/in1guzk ...

Hear the full conversation at http://33voic.es/in1guzk

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony, Frito-Lay, and Burger King, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.'s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.

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10 Brand-Building Principles that Separate the Best from the Rest, with Denise Lee Yohn 10 Brand-Building Principles that Separate the Best from the Rest, with Denise Lee Yohn Presentation Transcript

  • we help you discover smarter ways to think, grow, and live.
  • This presentation consists of 10 highlights from the interview with Moe Abdou, founder & host of 33voices®.
  • Denise Lee Yohn Denise initially cultivated her brandbuilding approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. @deniseleeyohn
  • 1 Your brand is a business, and your business is a brand. What you say on the outside has to be what you do inside.
  • 1 Your brand is a business, and your business is a brand. What you say on the outside has to be what you do inside.
  • 2 Great brands use their brand values as a management tool to align, guide and influence the behavior of their team & company as a whole.
  • 3 Enduring brands ignore trends. instead, they remain relevant by advancing the ideas that most align with their brand values and customer segment.
  • 4 Do you know the real business that you’re in? only then will you be able to make genuine emotional connections with your best customers.
  • 5 Great brands may think big, but they sweat the small stuff. unless you experience your brand in exactly the same way that your customer does, you’ll be an outsider.
  • 6 Focus less on loyalty and more on being loyal to your best customers.
  • 7 Keep chasing customers and they’ll run away. start appealing to their highest aspiration and you’ll have magnetic appeal.
  • 8 Great brands know that commitment creates focus. Think Amazon and Jeff Bezos’ practice of asking “What’s not going to change over the next 10 years?”
  • 9 Giving back isn’t the priority of top brands; instead its understanding that their social responsibility is to create shared value for everyone who interacts with the brand ... all the time.
  • 10 Be willing to say ‘no’ to the less than ideal customers, so you can say “yes” to the ones who have the greatest appreciation for what you do.
  • REALLY REFLECT Is your brand a promise or a promise delivered?
  • Connect WITH US! Tell us what you think Chase@33voices.com