A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage, with Daina Middleton

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Listen to the full interview at www.33voices.com/daina-middleton/audio …

Listen to the full interview at www.33voices.com/daina-middleton/audio

Passionate about participant marketing, speaker/author and global CEO Daina Middleton has earned the trust and respect of clients and partners around the globe from Fortune 500 companies to entrepreneurs. As Global Chief Executive Officer at Performics, Daina leads a team of tenured digital pioneers working with proprietary technology and a new marketing philosophy to deliver outstanding results for organizations around the world. In the past year alone, digital strategies led by Performics have driven more than $1B in retail sales & generated more than 100M actions for brand & lead gen marketers. She is well-known for leading transformative marketing discussions embraced by companies seeking to succeed in the Participation Age outlined in a recently published book about this topic titled Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage. Her insights and expertise guide others in understanding why now is the time to evolve from the old approach to marketing developed over 50 years ago and provide tools to break through legacy barriers and move forward. Daina’s proprietary marketing approach, the Participation Way, is a new marketing framework that provides an alternative approach designed specifically for today’s complex, and fragmented media landscape. For more than 25 years, Daina has worked in the marketing industry. Prior to Performics, she was an SVP at Moxie Interactive and 16 years working at Hewlett-Packard.

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  • 1. @33voices intelligent insights to advance your business and life
  • 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  • 3. Daina Middleton Passionate about participant marketing, speaker/author and global CEO Daina Middle- ton has earned the trust and respect of clients and partners around the globe from Fortune 500 companies to entrepreneurs. As Global Chief Executive Officer at Performics, Daina leads a team of tenured digital pioneers work- ing with proprietary technology and a new marketing philosophy to deliver outstanding results for organizations around the world. In the past year alone, digital strategies led by Performics have driven more than $1B in retail sales & generated more than 100M actions for brand & lead gen marketers. @DainaMiddleton
  • 4. Stream interview Watch videoWatch video No.1 Your customer doesn’t’ want you to refer to her as a customer.Today, she’s a participant – treat her accordingly.
  • 5. Stream interview Watch videoWatch video No.2 Embrace the spirit of continual experimentation and involve your community in the process. that’s where your insights lie.
  • 6. Stream interview Watch videoWatch video No.3 Keep these three things in mind as you invite people to participate:
  • 7. Stream interview Watch videoWatch video No.3 Keep these three things in mind as you invite people to participate: contribute to their competence
  • 8. Stream interview Watch videoWatch video No.3 Keep these three things in mind as you invite people to participate: give them a meaningful voice
  • 9. Stream interview Watch videoWatch video No.3 Keep these three things in mind as you invite people to participate: connect them with others
  • 10. Stream interview Watch videoWatch video No.4 Your participant is looking for clear acknowledgment & access. make it easy for them.
  • 11. Stream interview Watch videoWatch video No.5 Gen Y is all about the value exchange. Give them something worthy, and they’ll contribute a disproportionate amount of value to you.
  • 12. Stream interview Watch videoWatch video No.6 Focus on helping your audience become smarter; it’s the glue that keeps them coming back.
  • 13. Stream interview Watch videoWatch video No.7 Ignore mobile at your peril; it’s no longer just a medium.
  • 14. Stream interview Watch videoWatch video No.8 Measure any marketing initiative up front by asking, “what actions do I want people to take?”
  • 15. Stream interview Watch videoWatch video No.9 When you nurture a work environment that rewards testing and learning, you’ll never stop innovating.
  • 16. Stream interview Watch videoWatch video No.10 Ditch your push campaigns, they don’t work. marketing today is all about PULL.
  • 17. Stream interview Watch videoWatch video No.10 Ditch your push campaigns, they don’t work. marketing today is all about PULL. 33voices Daina Middleton - Shifting To Pull Strategies
  • 18. Really reflect... Are you honestly interested in what people have to say? Really reflect...
  • 19. Connect WITH US! Tell us what you think Chase@33voices.com