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Listen to the full interview at www.33voices.com/daina-middleton/audio
Passionate about participant marketing, speaker/author and global CEO Daina Middleton has earned the trust and respect of clients and partners around the globe from Fortune 500 companies to entrepreneurs. As Global Chief Executive Officer at Performics, Daina leads a team of tenured digital pioneers working with proprietary technology and a new marketing philosophy to deliver outstanding results for organizations around the world. In the past year alone, digital strategies led by Performics have driven more than $1B in retail sales & generated more than 100M actions for brand & lead gen marketers. She is well-known for leading transformative marketing discussions embraced by companies seeking to succeed in the Participation Age outlined in a recently published book about this topic titled Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage. Her insights and expertise guide others in understanding why now is the time to evolve from the old approach to marketing developed over 50 years ago and provide tools to break through legacy barriers and move forward. Daina’s proprietary marketing approach, the Participation Way, is a new marketing framework that provides an alternative approach designed specifically for today’s complex, and fragmented media landscape. For more than 25 years, Daina has worked in the marketing industry. Prior to Performics, she was an SVP at Moxie Interactive and 16 years working at Hewlett-Packard.
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