Tweeting Tips from Twitter's Leader of Social Innovation, Claire Diaz-Ortiz
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Tweeting Tips from Twitter's Leader of Social Innovation, Claire Diaz-Ortiz

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Claire Diaz-Ortiz leads social innovation at Twitter, Inc. where she has worked since 2009. ...

Claire Diaz-Ortiz leads social innovation at Twitter, Inc. where she has worked since 2009.
Named one of the 100 Most Creative People in Business by Fast Company, she is the author of Twitter for Good: Change the World, One Tweet at a Time, her second book. Claire manages Twitter’s philanthropic, social good, and cause marketing initiatives, including the Twitter for Nonprofits and Twitter Ads for Good programs. She also works closely with religious leaders and organizations .

To listen to the full conversation with Claire, visit www.33voices.com/claire-diaz-ortiz

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  • 1. PRESENTS10 Insights FromCLAIREDIAZ-ORTIZ
  • 2. .com/Claire-Diaz-Ortiz
  • 3. Named one of the100 Most Creative Peoplein Business by Fast Company.Co-founder of Hope Runs,a non-profit organizationoperating in AIDS orphanages in Kenya. .com/Claire-Diaz-Ortiz
  • 4. Twitter is not a marketing tool -it’s about engagement .com/Claire-Diaz-Ortiz
  • 5. To TWEET effectively: TARGET WRITE ENGAGE EXPLORE TRACK .com/Claire-Diaz-Ortiz
  • 6. About 40% of users turn to Twitterto consume information .com/Claire-Diaz-Ortiz
  • 7. Be clearon what youwant to be known for on Twitter .com/Claire-Diaz-Ortiz
  • 8. Influencers don’t respond favorably to push marketing .com/Claire-Diaz-Ortiz
  • 9. Learn how not to over-edit yourselfby following @KanyeWest .com/Claire-Diaz-Ortiz
  • 10. To gain attention of an influencer,OFFER TO HELP THEM .com/Claire-Diaz-Ortiz
  • 11. To make your #hashtags memorable -be as simple & broad as you can .com/Claire-Diaz-Ortiz
  • 12. To engage your followers,ask intriguing questionsor offer to help someone .com/Claire-Diaz-Ortiz
  • 13. To connect intimately,create a private twitter listand limit it to 5-10 people .com/Claire-Diaz-Ortiz
  • 14. REFLECTIONAre you Tweeting for the sake of collecting numbers or to connect with people? .com/Claire-Diaz-Ortiz
  • 15. Want more?Listen to the full conversation at .com/Claire-Diaz-Ortiz/Audio h"p://www.twi"er.com/33voices   h"p://www.facebook.com/33voices