Tweeting Tips from Twitter's Leader of Social Innovation, Claire Diaz-Ortiz

755 views

Published on

Claire Diaz-Ortiz leads social innovation at Twitter, Inc. where she has worked since 2009.
Named one of the 100 Most Creative People in Business by Fast Company, she is the author of Twitter for Good: Change the World, One Tweet at a Time, her second book. Claire manages Twitter’s philanthropic, social good, and cause marketing initiatives, including the Twitter for Nonprofits and Twitter Ads for Good programs. She also works closely with religious leaders and organizations .

To listen to the full conversation with Claire, visit www.33voices.com/claire-diaz-ortiz

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
755
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Tweeting Tips from Twitter's Leader of Social Innovation, Claire Diaz-Ortiz

  1. 1. PRESENTS10 Insights FromCLAIREDIAZ-ORTIZ
  2. 2. .com/Claire-Diaz-Ortiz
  3. 3. Named one of the100 Most Creative Peoplein Business by Fast Company.Co-founder of Hope Runs,a non-profit organizationoperating in AIDS orphanages in Kenya. .com/Claire-Diaz-Ortiz
  4. 4. Twitter is not a marketing tool -it’s about engagement .com/Claire-Diaz-Ortiz
  5. 5. To TWEET effectively: TARGET WRITE ENGAGE EXPLORE TRACK .com/Claire-Diaz-Ortiz
  6. 6. About 40% of users turn to Twitterto consume information .com/Claire-Diaz-Ortiz
  7. 7. Be clearon what youwant to be known for on Twitter .com/Claire-Diaz-Ortiz
  8. 8. Influencers don’t respond favorably to push marketing .com/Claire-Diaz-Ortiz
  9. 9. Learn how not to over-edit yourselfby following @KanyeWest .com/Claire-Diaz-Ortiz
  10. 10. To gain attention of an influencer,OFFER TO HELP THEM .com/Claire-Diaz-Ortiz
  11. 11. To make your #hashtags memorable -be as simple & broad as you can .com/Claire-Diaz-Ortiz
  12. 12. To engage your followers,ask intriguing questionsor offer to help someone .com/Claire-Diaz-Ortiz
  13. 13. To connect intimately,create a private twitter listand limit it to 5-10 people .com/Claire-Diaz-Ortiz
  14. 14. REFLECTIONAre you Tweeting for the sake of collecting numbers or to connect with people? .com/Claire-Diaz-Ortiz
  15. 15. Want more?Listen to the full conversation at .com/Claire-Diaz-Ortiz/Audio h"p://www.twi"er.com/33voices   h"p://www.facebook.com/33voices  

×