10 Insights on Building America's #1 Wine Brand, with Michael & Bonnie of Barefoot Cellars
by 33voices.com on Aug 08, 2013
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Listen to the full interview at http://www.33voices.com/michael-houlihan/audio ...
Listen to the full interview at http://www.33voices.com/michael-houlihan/audio
Michael Houlihan and Bonnie Harvey are the co-founders of Barefoot Cellars. Starting with no money and no knowledge of the wine industry, they used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on “worthy cause marketing” instead of conventional advertising to grow a loyal following and promote their favorite causes. Barefoot Wines went on to win the industry’s top sales awards. They were selling well over a half a million cases annually when the E&J Gallo family purchased the brand in 2005.
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