10 Insights on Building America's #1 Wine Brand, with Michael & Bonnie of Barefoot Cellars
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10 Insights on Building America's #1 Wine Brand, with Michael & Bonnie of Barefoot Cellars

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Listen to the full interview at http://www.33voices.com/michael-houlihan/audio ...

Listen to the full interview at http://www.33voices.com/michael-houlihan/audio

Michael Houlihan and Bonnie Harvey are the co-founders of Barefoot Cellars. Starting with no money and no knowledge of the wine industry, they used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on “worthy cause marketing” instead of conventional advertising to grow a loyal following and promote their favorite causes. Barefoot Wines went on to win the industry’s top sales awards. They were selling well over a half a million cases annually when the E&J Gallo family purchased the brand in 2005.

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    10 Insights on Building America's #1 Wine Brand, with Michael & Bonnie of Barefoot Cellars 10 Insights on Building America's #1 Wine Brand, with Michael & Bonnie of Barefoot Cellars Presentation Transcript

    • @33voices intelligent insights to advance your business and life
    • The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
    • Michael houlihan & Bonnie Harvey Michael Houlihan & Bonnie Harvey are the co-founders of Barefoot Cellars. Starting with no money and no knowledge of the wine in- dustry, they used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on “wor- thy cause marketing” instead of conventional advertising to grow a loyal following and pro- mote their favorite causes. @BarefootWine
    • Stream interview Watch videoWatch video No.1 Entrepreneurship is a blend of confidence and ignorance, and it’s actually your ignorance that anchors your early progress.
    • Stream interview Watch videoWatch video No.2 When you embrace an inclusive approach to connecting with your customers, they become your greatest source of insight.
    • Stream interview Watch videoWatch video No.3 Sometimes the curse of knowledge blinds you to seeing new opportunities. keep your mind ready to accept the modern.
    • Stream interview Watch videoWatch video No.4 Align your highest purpose with worthy causes that supports it (and watch your brand multiply!). Barefoot wines calls it worthy cause marketing.
    • Stream interview Watch videoWatch video No.4 Align your highest purpose with worthy causes that supports it (and watch your brand multiply!). Barefoot wines calls it worthy cause marketing. 33voices Barefoot Cellars - Worthy Cause Marketing
    • Stream interview Watch videoWatch video No.5 Strategic partnerships become strategic allies when give them a commercial reason to support you. Give much them more than you take from them.
    • Stream interview Watch videoWatch video No.6 Resist the urge to break the brand promise to grow revenue. In the end, it does more harm than good.
    • Stream interview Watch videoWatch video No.7 Sometimes your best hires are your best customers or users; don’t ignore them.
    • Stream interview Watch videoWatch video No.8 Give your employees permission to use their ingenuity to grow your brand. It’s how you’ll inspire their inner creativity.
    • Stream interview Watch videoWatch video No.9 Give your customers a social reason to buy your product; it’s a mirror into your highest values.
    • Stream interview Watch videoWatch video No.10 Make small bets early and often. If you’re not making mistakes, it’s a sure sign that you’re not innovating fast enough.
    • Really reflect... What has your business taught you about life? Really reflect...
    • Connect WITH US! Tell us what you think Chase@33voices.com