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How to Stay Ahead of the Competition | Andrea Coville
 

How to Stay Ahead of the Competition | Andrea Coville

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Andrea "Andy" Coville is CEO of Brodeur Partners, one of the world's top mid-sized communications agencies. In a quest to bring more science and sensory -based insight to the creative process she developed and refined the concept of relevance, a strategic platform for helping organizations and their brands go beyond the "buzz" and link communications to behavioral change.
For 25 years she has executed high-performing relevance campaigns for organizations in the business-to-business, consumer products and healthcare markets. Her agency's extensive client roster has included the American Cancer Society, IBM, MasterCard, Corning, Phillips, RIM (Blackberry), Bio, Vertex, 3M and GE Plastics.
After joining Brodeur in 1986 and becoming CEO in 1999, Andy diversified Brodeur Partners from a public relations firm specializing in technology to a multidisciplinary communications agency focusing on full-service communications, digital strategies, social change and business consulting. During that process she oversaw the acquisition of companies that expanded the agency's portfolio in life science, policy, online strategy and branding.
Andy has a bachelor's degree in journalism and English literature from the University of New Hampshire. She is married to John Brodeur, co-founder of Brodeur Partners, is a mother of four children and has a passion for non-profits and social issues that advance the well-being of children. She serves on several non-profit boards and is an avid runner and outdoor sports enthusiast.

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    How to Stay Ahead of the Competition | Andrea Coville How to Stay Ahead of the Competition | Andrea Coville Presentation Transcript