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Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter
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Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter

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Listen to the full interview at www.33voices.com/adam-alter/audio …

Listen to the full interview at www.33voices.com/adam-alter/audio

Adam Alter is a New York Times bestselling author, and an assistant professor of marketing and psychology at NYU’s Stern School of Business. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. His work has been published widely in academia, and he has written for Slate, The Atlantic, Huffington Post, Psychology Today, and Popular Science, among other publications.

In March 2013, Alter published his bestselling book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave. Drunk Tank Pink is a collection of context effects—relationships between features of the environment and our thoughts, feelings, and behaviors, and even broader outcomes in life. Each chapter describes how a different feature affects us, beginning with the names our parents gave us at birth, and the names we in turn give to our children, companies, and hurricanes, and ending with the weather patterns that affect us all. The studies and anecdotes in Drunk Tank Pink demystify some of the puzzling quirks that shape how consumers behave and respond to marketing messages.

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  • 1. @33voices / www.33voices.com / chase@33voices.com
  • 2. NOTE:The following represents ten highlightsfrom the interview by @MoeAbdou,founder & host of 33voices®.Click to stream audio
  • 3. AdamAlterAssistant professor of market-ing and psychology at NYU’sStern School of Business.His research focuses on the intersectionof behavioral economics, marketing, and thepsychology of judgment and decision-making.
  • 4. 33voices.com/Adam-AlterKeeping things simple willhelp you capture attention,but a little artificial complexitywill help you maintain it.No.1
  • 5. 33voices.com/Adam-AlterNo.2Subtle changes -like altering a font -will enhance your abilityto learn new information.
  • 6. 33voices.com/Adam-AlterNo.3Naming a business or a projectgoes a long way in shaping your destiny.Eliminate ambiguity.
  • 7. 33voices.com/Adam-AlterNo.4The dominant sounds of hard “K’s” or “T’s”(Costco and Coke)will convey powerful imagesin the minds of your potential customers.
  • 8. 33voices.com/Adam-AlterNo.5Your environment matters.Nature is healing and nurturing.
  • 9. 33voices.com/Adam-AlterNo.6When you’re mindful of howcertain words influence you and others,you’ll be more attuned to your behavior.
  • 10. 33voices.com/Adam-AlterNo.6When you’re mindful of howcertain words influence you and others,you’ll be more attuned to your behavior.33voicesAdam Alter - Influence of words
  • 11. 33voices.com/Adam-AlterNo.7Positive self-affirmations, internalized,are a powerful boost to your self-esteem.
  • 12. 33voices.com/Adam-AlterNo.8There’s not a great relationship betweenconfidence and decision making accuracy.decide prudently.
  • 13. 33voices.com/Adam-AlterNo.9Making a critical pitch or presentation?Let your most important point be vague.
  • 14. 33voices.com/Adam-AlterNo.10Colors matter,and are driven by associations.Universally, we love blue,and are not too crazy about brown.
  • 15. Really reflect...What word do you use todescribe yourself to yourself?Really reflect...
  • 16. CONNECT WITH US!Tell us what you thinkChase@33voices.com

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