10 PR Insights from Ed Zitron, Founder of EZ-PR

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Ed Zitron is the founder of EZ-PR, a PR and Media Relations company based in San Francisco. He is also of the author of This Is How You Pitch: How To Kick Ass In Your First Years of PR, an Amazon bestseller in the PR category. He has worked with companies large and small, including Target and The Nature Publishing Group, as well as smaller startups and tech figureheads. He grew up in London and covered the technology and video games industry for seven years for Future Publishing and Eurogamer.

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10 PR Insights from Ed Zitron, Founder of EZ-PR

  1. 1. Powered by insights from Ed Zitron
  2. 2. This presentation consists of highlights from the interview with Moe Abdou, founder & host of 33voices®.
  3. 3. Ed Zitron Ed Zitron is the founder of EZ-PR, a PR and Media Relations company based in San Francisco. He is also of the author of This Is How You Pitch: How To Kick Ass In Your First Years of PR, an Ama- zon bestseller in the PR category. He has worked with companies large and small, including Target and The Nature Publishing Group, as well as smaller startups and tech figureheads. He grew up in London and covered the tech- nology and video games industry for seven years for Future Publishing and Eurogamer. @edzitron
  4. 4. 1 “Remarkable PR is real - it won’t drive your numbers as much as it will enhance your reputation.” - Ed Zitron
  5. 5. 2 “To Establish oneself in the world, one does all one can to seem established there already” - Francois De La Rochefoucauld
  6. 6. 3 “There is only one thing in the world worse than being talked about, and that is not being talked about.” - Oscar Wilde
  7. 7. 4 When describing your product or service, don’t use false narrative, rhetorical questions or overly boastful words. be short, be concise, and just be you.
  8. 8. 5 “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett
  9. 9. 6 The next time you try to connect with a reporter, try this: Our product does X. It’s interesting because of Y. It is live on Z.Need anything else?
  10. 10. 7 “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” - John D. Rockefeller
  11. 11. 8 “Either write something worth reading or do something worth writing about.” - Benjamin Franklin
  12. 12. 9 “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.” - David Ogilvy
  13. 13. 10 “Don’t lie to yourself about how interesting you are. Just be someone worth knowing.” - Ed Zitron
  14. 14. 10 “Don’t lie to yourself about how interesting you are. Just be someone worth knowing.” - Ed Zitron
  15. 15. Are you doing something worth talking about? REALLY REFLECT...
  16. 16. Connect WITH US! Tell us what you think Chase@33voices.com

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