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Ed Zitron is the founder of EZ-PR, a PR and Media Relations company based in San Francisco. He is also of the author of This Is How You Pitch: How To Kick Ass In Your First Years of PR, an Amazon bestseller in the PR category. He has worked with companies large and small, including Target and The Nature Publishing Group, as well as smaller startups and tech figureheads. He grew up in London and covered the technology and video games industry for seven years for Future Publishing and Eurogamer.