Listen to the full interview at www.33voices.com/gerard-j-tellis/audio …
Listen to the full interview at www.33voices.com/gerard-j-tellis/audio
Gerard J. Tellis (PhD Michigan) is Professor Marketing, Management, and Organization, Neely Chair of American Enterprise, and Director of the Center for Global Innovation, at the USC Marshall School of Business. He is an expert in innovation, advertising, new product growth, emerging markets, and global market entry. He has published 5 books and over 100 papers (www.gtellis.net ) that have won over 20 awards, including the Long Term Marketing Science, Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and Converse award for lifetime contributions to research. His Google Scholar cites number over 8000.
He is the author of Unrelenting Innovation: How to Create a Culture for Market Dominance (J-B Warren Bennis Series).