Presentatie trendwatcher Vincent Everts - Inspiratiedag e-tourism

E-tourism Vincent@Everts.net 30 maart 2011 +31647180864 @vincente www.bit.ly/etourismWednesday, March 30, 2011

Vincent Everts?Wednesday, March 30, 2011

Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilWednesday, March 30, 2011

Tudou.com earlier then YouTubeWednesday, March 30, 2011

Social Media 2.0Wednesday, March 30, 2011

• Mijn ToolsWednesday, March 30, 2011

VideobloggerWednesday, March 30, 2011

Videoblogger Talk to Me!Wednesday, March 30, 2011

• kassaWednesday, March 30, 2011

Wednesday, March 30, 2011

Opkomst internet connected TV bron: GfKWednesday, March 30, 2011

Opkomst internet connected TV 2010: 425.000 bron: GfKWednesday, March 30, 2011

Opkomst internet connected TV 2010: 425.000 2011: 820.000 2013: 60% bron: GfKWednesday, March 30, 2011

Apple TVWednesday, March 30, 2011

Power of online VideoWednesday, March 30, 2011

YouTube uploads per minuutWednesday, March 30, 2011

YouTube uploads per minuut 33 22 11 2007 I 2007 II 2008 I 0 2008 II 2009 I 2009 II 2010 I 2010 IIWednesday, March 30, 2011

iPhone 4Wednesday, March 30, 2011

Make your own company TV ChannelWednesday, March 30, 2011

www.yubby.comWednesday, March 30, 2011

Automatisch zoeken op 30 video netwerkenWednesday, March 30, 2011

www.yubby.comWednesday, March 30, 2011

Eerste week: 2.000 ingezonden video’s 300.000 unieke kijkers www.yubby.comWednesday, March 30, 2011

Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live streaming video - Live Google maps - Twitter met bestuurder - Twitter met de auto - InterviewsWednesday, March 30, 2011

Volg Vincent Everts live in zijn elektrische LeafWednesday, March 30, 2011

What are we going to talk about?Wednesday, March 30, 2011

What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsWednesday, March 30, 2011

Web 1.0Wednesday, March 30, 2011

7Wednesday, March 30, 2011

How do we spend our time? 4% 6% 39% 19% 33%Wednesday, March 30, 2011

How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesWednesday, March 30, 2011

Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/phWednesday, March 30, 2011

Comscore: CPA/CPC You are not rewarded for what you doWednesday, March 30, 2011

Comscore: CPA/CPC You are not rewarded for what you do 85% never clicks on anything during the month 3% does 80% of the clicks 80% increase in visiting websites within 2 month 100% increase in search 17% increase in ofﬂine sales 27% increase in online salesWednesday, March 30, 2011

• $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcWednesday, March 30, 2011

Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeWednesday, March 30, 2011

Complexity is huge! TBG-digitalWednesday, March 30, 2011

IMPACT ON BUSINESS 12Wednesday, March 30, 2011

DELL CaseWednesday, March 30, 2011

Dell notebooksWednesday, March 30, 2011

E-commerce worldwide 2010: €500B +15% Web inﬂuenced: €3000B bron: forresterWednesday, March 30, 2011

Online bestedingen 2009: 7,3 miljard euro 2010: 9 miljard euro Web-inﬂuenced 48 miljardWednesday, March 30, 2011 bron: thuiswinkel.org

Social tools ProductinformatieWednesday, March 30, 2011

Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersWednesday, March 30, 2011

Customer serviceWednesday, March 30, 2011

It’s now mainstream!Wednesday, March 30, 2011

“What are you doing in 140 characters”Wednesday, March 30, 2011

LondonCalling.mobiWednesday, March 30, 2011

•sWednesday, March 30, 2011

kindleWednesday, March 30, 2011

kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceWednesday, March 30, 2011

Tablet market in 2014 83Wednesday, March 30, 2011

SonicViewWednesday, March 30, 2011

Playmate 89Wednesday, March 30, 2011

betaWednesday, March 30, 2011

WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, March 30, 2011

Who talksWednesday, March 30, 2011

Blogs demograﬁe Bron: Technorati 2008Wednesday, March 30, 2011

ProfessionalWednesday, March 30, 2011

7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have ﬁne printWednesday, March 30, 2011

RSSWednesday, March 30, 2011

RSS ReadersWednesday, March 30, 2011

Social NetworkingWednesday, March 30, 2011

Internet is pain!Wednesday, March 30, 2011

Communication 2.0Wednesday, March 30, 2011

Why callWednesday, March 30, 2011 via computer?

It’s personal!Wednesday, March 30, 2011

Wordprocessing 1951Wednesday, March 30, 2011

Online collaborationWednesday, March 30, 2011

RevisionsWednesday, March 30, 2011 compare

Web 2.0 Trend: Co-CreationWednesday, March 30, 2011

Social Media 2.0Wednesday, March 30, 2011

Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Wednesday, March 30, 2011

Presentatie trendwatcher Vincent Everts - Inspiratiedag e-tourism

by Strategiedag e-tourism - LAgroup & Waag Society on Mar 30, 2011

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Presentatie trendwatcher Vincent Everts - Inspiratiedag e-tourism — Presentation Transcript