NBTC business case Holland

Business Case Conrad van Tiggelen Directeur Destinatie MarketingNederlands Bureau voor Toerisme en Congressen Amsterdam, 23 november 2011

My Virtual Life120100806040 WorldWideWeb20 01994

My Virtual Life12010080 1st edition60 Holland Site40 “database”20 01996

My Virtual Life120100 2ndediton80 Holland website60 “copy + images”4020 Holland 0 CD-ROM 1998

My Virtual Life1201008060 Minitel4020 0 2000

My Virtual Life120100 3rd edtion80 Holland website60 “enhanced version”4020 0 2003

My Virtual Life120100 Bloggers in80 Amsterdam6040 weblog trippist.com20 0 2006

My Virtual Life120100 Holland2.080 4th edition6040 Second Life20 0 2007

My Virtual Life12010080604020 0 2008 2009

My Virtual Life120100 5th edition80 Holland website604020 #Love Holland picture platform 0 2011

Online ToolsHolland.com11 language versions, 14 country sites5 million visitors per year40 million pageviews per year

Online Tools6 multi language campaign sites1,1 million visitors2,4 million pageviews

Online ToolsFacebook: VisitHolland/Hollande/Holanda/Olanda6 languages (English, Spanish, Italian, French, German, Dutch)+188,000 likes (of which +155,000 english)3.64 engagement rate (interactions per 1000)

Online ToolsTwitter: @VisitHolland / Holanda / Olanda4 languages (english, italian, spanish, german)23,000+ followers (of which 21+ english)2.7% interaction rate

Online ToolsFlickr: VisitHolland200 images7000 views

Online ToolsYouTube: Holland.com90 video’s350,000 views

Picture platform: Love.Holland.com1 language (Dutch)14,302 visitors, 8,820 unique28,500 unique pageviews

Online ToolsWeblog : Trippist.comTarget: College students 50,000 unique visitors

Online ToolsiPhone : Amsterdam App110,775 downloadsAvg. 135 per day.

Online Tools Multi-language E-Newsletters: 500,000 subscrib. 19 % av. open rate

The ChallengeDoelstelling : Bezoekers x Bestedingen => NederlandDoelgroepen (Motivaction model): • Traditionals • Mainstream families • Achievers • Upper class quality seekers • PostmodernsVragen : • Kiezen voor welke tools voor welke doelgroepen? • Hoe worden alle tools geintegreerd?

NBTC business case Holland

by Strategiedag e-tourism - LAgroup & Waag Society on Nov 23, 2011

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NBTC business case Holland — Presentation Transcript