Web Analytics for Startups Presented at UltraLight Startup February 2009
Startups have different requirements depending on the type of startup, but they all need Analytics
Types of Analytics Information Startups need “… A Startup may want to know traffic and engagement, whether there is press or buzz about the product. For those startups that have a user community, engagement, and depth of engagement metrics are important. Must Have Free tools to build Community such as Facebook, LinkedIn, Twitter, Delicious, Meetups, Seesmic, YouTube, Google Analytics, Yahoo! Analytics Could Have tools such as HitWise, Compete, Comscore, Nielsen, Ranking Software Nice to Have Social Intelligence Examples Web Analytics, SEO Friendly Site, Good Quality Links, BUZZ for your Startup Examples Competitive Intelligence, Constant Updates on Site, Mobile Analytics, Visitor Database Examples Social Media Analytics such as Techrigy SM2, Radian6, Buzzmetircs, Buzzlogic and Competitive Benchmark data Marshall Sponder, Leticia E. Colon, Elena Haliczer.
Analytics Solutions by Business Model and Size of Startup Startups can begin with ASP free tools but privacy issues may require a Hosted Solution where the business owns the data fully.
How much to spend on Analytics? There’s not much research Breaking down Spend by Company or Startup Size, but It would make an Interesting Research Study. Generally speaking, the more Reporting requirements and Stakeholders, the more Infrastructure, support and Expense needed.
Analytics by Startup Type There’s little written about this; But logic dictates a company Going public will have additional fiduciary Responsibilities and privacy issues. Not sure if how a startup is Funded matters much in terms of what Analytics solutions are employed.