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What is Social Media? Social media includes: search engines, social networks, blogs, micro-blogging; vlogs, message boards, podcasts, interactive websites, webcasts,e-mail; instant messaging; SMS; and other online venues that allows for community interaction.
The public’s use of social media has become a mainstream norm.
New trends and development in social technology will increase the options and ways people communicate and keep in touch.
There are many blogs written by companies, associations, and patients. These sites have a 1:many engagement in that information is posted by one blogger.
Though many viewers may read the information and constantly go to the site, only a few viewers may actually contribute with a comment.
Blogs have a smaller reach than message boards but some blogs are very highly trafficked, like the Johnson & Johnson blog.
Blogs serve to offer both an informational and emotional need of the information seeker.
Leveraging Social Media in Multiple Dimensions Facebook Page; Video; Pictures; blog; vlog; updates on twitter and facebook, SMS; message/bulletin board Join a Group, membership, message board, volunteer on group; website; online news Linked In; slideshare; whitepapers; blog; articles on professional sites; message board Personal Facebook; Twitter; Myspace Governmental Sites (change.gov, Recovery.org) Website; E-mail list; Political Twitter; FB page; Myspace; blog Candidates running for office or holding office (ie: Obama/Biden) Website, Virtual Green Book listings; blog Professional Personal Political Professional Dimension
Choose topics and contribute to discussions you're passionate about.
Combine multiple interactive and traditional outreach tactics to create, strengthen, and maintain connections (social media, email, in-person networking, etc).
Evangelism from a convert is much more effective than evangelism from the founder.
Quick, personal follow-up is essential. The half-life of a new connection is very short.
There is a “fine line” between harassing and connecting.
Case Studies Examples of Leveraging Social Media for Virtual Connections
Case Study: Career Explorer turned into Job Seeker
Holly Hester-Reilly, MS in Engineering
Goal: To Explore New Career.
Upshot: Found a job using Facebook
Social Media Used:
Facebook Update; Twitter
Outcome: 1. Explored about new career with old classmate who was in that industry. 2. Kept in touch. 3. When a job opened up, the classmate contacted Heather and she got the job. 4. Use Twitter to connect with Key Opinion Leaders.