Leveraging Social Media

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Insights Digital presented "Leveraging Social Media" at a Jef Pulver - Social Media Jungle panel in March 2009.

Insights Digital presented "Leveraging Social Media" at a Jef Pulver - Social Media Jungle panel in March 2009.

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  • 1. Leveraging Social Media for Virtual Connections Presented at Social Media Jungle March 18th, 2009
  • 2. Background
    • What is Social Media? Social media includes: search engines, social networks, blogs, micro-blogging; vlogs, message boards, podcasts, interactive websites, webcasts,e-mail; instant messaging; SMS; and other online venues that allows for community interaction.
    • The public’s use of social media has become a mainstream norm.
    • New trends and development in social technology will increase the options and ways people communicate and keep in touch.
  • 3. More On Social Media
    • Social media facilitates continuing that dialogue and communication with your intended audience. It is also a way to :
        • Exchange ideas
        • Keep in touch
        • Create connections
        • Maintain connections
        • Extend your circle
  • 4. An Example of Social Media Blogs
    • There are many blogs written by companies, associations, and patients. These sites have a 1:many engagement in that information is posted by one blogger.
    • Though many viewers may read the information and constantly go to the site, only a few viewers may actually contribute with a comment.
    • Blogs have a smaller reach than message boards but some blogs are very highly trafficked, like the Johnson & Johnson blog.
    • Blogs serve to offer both an informational and emotional need of the information seeker.
  • 5. Leveraging Social Media in Multiple Dimensions Facebook Page; Video; Pictures; blog; vlog; updates on twitter and facebook, SMS; message/bulletin board Join a Group, membership, message board, volunteer on group; website; online news Linked In; slideshare; whitepapers; blog; articles on professional sites; message board Personal Facebook; Twitter; Myspace Governmental Sites (change.gov, Recovery.org) Website; E-mail list; Political Twitter; FB page; Myspace; blog Candidates running for office or holding office (ie: Obama/Biden) Website, Virtual Green Book listings; blog Professional Personal Political Professional Dimension
  • 6.  
  • 7. Social Media Etiquette
    • Social Media is a Two Way Street.
    • Politeness in communication works best.
    • Be Transparent – people are really smart and can see more than you think.
    • There’s a good amount of altruistic behavior in Social Media, businesses need to adapt.
    • You need to be Authentic in order to gain respect and trust.
    • Virtual friends can be leveraged and even turned into close friendships; the first time you meet physically, best to assume nothing, treat the meeting like an interview.
  • 8. Best Practices
    • Add Value – if your interaction doesn’t add value, what’s the point of it?
    • Learn to leverage various forms of social media to strengthen virtual connections
    • Remember virtual connections are a form of strengthen real life connections – life is a condominium
    • **Remember Social Media is here to stay!”
  • 9. Lessons & Advice
    • Choose topics and contribute to discussions you're passionate about.
    • Combine multiple interactive and traditional outreach tactics to create, strengthen, and maintain connections (social media, email, in-person networking, etc).
    • Evangelism from a convert is much more effective than evangelism from the founder.
    • Quick, personal follow-up is essential. The half-life of a new connection is very short.
    • There is a “fine line” between harassing and connecting.
  • 10. Case Studies Examples of Leveraging Social Media for Virtual Connections
  • 11. Case Study: Career Explorer turned into Job Seeker
    • Holly Hester-Reilly, MS in Engineering
    • Goal: To Explore New Career.
    • Upshot: Found a job using Facebook
    • Social Media Used:
      • Facebook Update; Twitter
    • Outcome: 1. Explored about new career with old classmate who was in that industry. 2. Kept in touch. 3. When a job opened up, the classmate contacted Heather and she got the job. 4. Use Twitter to connect with Key Opinion Leaders.
    • Contact: http://www.linkedin.com/in/hollyhesterreilly
  • 12. Understanding the “Voice of the Fibromyalgia Patient”
    • Patients share their experience in many ways:
      • Blogs – Technorati.com reports: 2,113 results for Fibromyalgia and 640 blogs dedicated to Fibromyalgia.
      • Message Boards – like ChronicBabe.com, Neurologychannel.com, HealthBoards.com, Fibromyalgiasupport.com
      • Online Groups – Facebook.com has 283 groups on Fibromyalgia.
      • Videos – YouTube reported 1,850 videos in its results on Fibromyalgia.
    • What are patients saying?
    • Patients are:
      • Desiring to Increase Awareness of Fibromyalgia.
      • Their experience of living with Fibromyalgia - changes in their lifestyles
      • Fibromyalgia is a real invisible condition – It is not in their heads!
      • They will not allow Fibromyalgia to take over their lives.
    Social Media can be used to share information in a much quicker way That allows peer to peer interaction in real time
  • 13. Get Me A Job Today Https://getmeajobtoday.pbwiki.com
    • Goal: Wiki for job seekers in transition to share advice, stories, and motivate each other for success in these times.
    • Upshot: It is a Karma wiki project to provide advice to laid off job seekers.
    • Social Media Used: 1. First, it was a Yahoo Group founded in 2003. 2. Now, it is a wiki on PbWiki; 3. Twitter
    • Twitter - Follow @GetMeAJobToday and search the #GetMeAJobToday for work opportunities or people in need of their own JobAngel
  • 14. Job Angels www.JobAngels.org
    • Goal: Help others find a job using the hashtag #jobangels.
    • Upshot: It started with a tweet on Jan. 29th by Founder and Head Angel, Mark Stelzner. It quickly gained traction among his marketing, advertising, and public relations colleagues.
    • Within 30 day, Jobangels has a site, strong twitter following with over 4,500 members
    • Social Media Used: Twitter and now website
    • Outcome: 1. Connect “angels” with job seekers to find jobs.
    • Twitter - Follow @Jobangels and search the #Jobangels for work opportunities or people in need of their own JobAngel
    • Facebook - JobAngels on Facebook
    • LinkedIn - JobAngels Group
  • 15. Silver Starr Art Studio www.ssasarts.com
    • Goal: Their primary mission is to promote artists' work and provide artists with greater control over their artistic career.
    • Silver Starr began in 1999 with no website. In 2002, Siver Starr had a static website. Now, it has a dynamic website with constant updates. It found it necessary to evolve to be in touch with artists.
    • Social Media Used:
      • Website; Images; Email for Events; Facebook Update; Twitter
    • Contact: http://www.silverstarrartstudios.com/
  • 16. Ultra Light Startup http:// ultralightstartups .com/ newyork /
    • Goal: Graham Lawlor’s vision was to Create a Collaborative & Supportive Community and Monthly Events for Entrepreneurs who are bootstrapping their startups.
    • Upshot: 1. In less than one year and 10 meetings after, the group now has over 1,200 members.
    • Social Media Used:
      • email, Meetup, LinkedIn, and Facebook
    • Outcome: 1. Brought entrepreneurs together; 2. Gained National Exposure.
    • Contact: Twitter: #ULS
    • http://www.new.facebook.com/group.php?gid=13368068135
  • 17. Acknowlegdement
    • Charee - CMO - JobAngels.org
    • Graham Lawlor - Founder - Ultra Light Startup
    • Holly Hester-Reilly
    • April Tabor, Esq. - Silver Starr Art Studio
  • 18. About Insights Digital
    • Insights Digital specializes in finding "hidden gems" for you through research and digital data mining.
    • Insights Digital is an independent research and strategy firm specializing in: behavioral based consumer insights; digital intelligence; and interactive strategy.
    • Each and every project is spearheaded by a Social Scientist and Expert Technology Leader.
  • 19. Contact Us
    • Insights Digital, Inc.
    • www.InsightsDigital.com
    • 917-570-5683