SOCIAL NETWORKING AND THE ENTERPRISE ENVIRONMENT     ITS IMPACT ON OUR BUSINESS PROCEDURES    AND HOW WE ENGAGE WITH OUR C...
LET’S HAVE CONVERSATIONS!
WE HAVE MOVED FROM “BIG BROTHER” IS SERVICING YOUTO “I’M YOUR FRIEND”, LET’S INTERACT!
Sir William   Joseph Carl   Tom Truscott   Sabeer Bhatia   Jack Dorsey  Petty FRS      Robnett(1623-1687)      Licklider  ...
A BRAND ENTERING THE SOCIAL MEDIA WITHOUTKNOWING WHO’S THERE AND HOW MEMBERS ARECURRENTLY USING THE CHANNEL RISKS THEOPPOR...
COMMUNICATION CHANNELS - 1980S TO PRESENT
CAN CUSTOMERS RUN A PART OF OUR BUSINESS?CAN OUR CUSTOMERS HELP US CREATE BETTER PRODUCTS?DO WE HAVE A PHYSICAL PRESENCE? ...
1.1. CREATE A USER-FRIENDLY TWITTER ID (@YOURNAME)2. SEARCH FOR PEOPLE TO FOLLOW                                          ...
CAN OUR CUSTOMERS’ FEEDBACK HELP US CREATE BETTER PRODUCTS?OR ARE WE LOOKING AT SOCIAL MEDIA AS A FORM OF SELF-INDULGENCE?...
FAKING IT - THE DUMMIES GUIDETROUBLE SHOOTING FORUMS RUN BY YOUR FANS, IDEA-GENERATION FORUMSIF LBS IS YOUR THING, THINK C...
IF YO U APPRO ACH SO CIAL MED IA FO RCO NVERSATIO NS, BE PREPARED TO TALK.IF ALL YO U WANT TO SEE FO R YO URSELF ISWHAT CU...
IN 201 2 THE SO CIAL MED IA CHANNELS AREEXPERIENCING THE EMERGENCE O FALL THINGS LOCAL,INDIVIDUAL,YET CONNECTED TO THE CO ...
“ME”                “HYPER-LOCAL”                    “US”                         WITH WO RLD CHAO S         ME-FIRST, BUT...
D IGITAL VALUES IN SO CIAL MED IA“ONESS, TOGETHERNESS”
YOU ARE WHAT YOU POST   PEOPLE FOLLOW        FOR EVERY PRODUCT IN THE WORLD,AND WHAT YOU SHARE      PEOPLE, NOT BRANDS   T...
ENTERPRISE SO CIAL MED IA IS NO T SO MUCH ABO UT O UTPUT, BUTRATHER ABO UT:• HO W THE INPUT FRO M CUSTO MERS IS HAND LED ;...
The web in                e b n              1980-19901 . Respect the spirit of the ‘Net’            t e      t f e2. List...
THANK YO U!linkedin.com/in/inmamartinez@inma_martinezinma.martinez@opuscf.com
How social networking is changing the enterprise and its impact on our business procedures - Insight Technology Show
How social networking is changing the enterprise and its impact on our business procedures - Insight Technology Show
How social networking is changing the enterprise and its impact on our business procedures - Insight Technology Show
How social networking is changing the enterprise and its impact on our business procedures - Insight Technology Show
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How social networking is changing the enterprise and its impact on our business procedures - Insight Technology Show

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Inma Martinez – Serial Entrepreneur, Investor, Corporate Advisor discusses how social media is changing the way we do business.

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How social networking is changing the enterprise and its impact on our business procedures - Insight Technology Show

  1. 1. SOCIAL NETWORKING AND THE ENTERPRISE ENVIRONMENT ITS IMPACT ON OUR BUSINESS PROCEDURES AND HOW WE ENGAGE WITH OUR CUSTOMERS: “The Net Commonwealth”
  2. 2. LET’S HAVE CONVERSATIONS!
  3. 3. WE HAVE MOVED FROM “BIG BROTHER” IS SERVICING YOUTO “I’M YOUR FRIEND”, LET’S INTERACT!
  4. 4. Sir William Joseph Carl Tom Truscott Sabeer Bhatia Jack Dorsey Petty FRS Robnett(1623-1687) Licklider (1915-1990)
  5. 5. A BRAND ENTERING THE SOCIAL MEDIA WITHOUTKNOWING WHO’S THERE AND HOW MEMBERS ARECURRENTLY USING THE CHANNEL RISKS THEOPPORTUNITY OF A LIFETIME TO:* reach out to its customers with honesty;* incentivise trust with the brand;* improve services with their feedback; “ARE YOU ONE OF US?”
  6. 6. COMMUNICATION CHANNELS - 1980S TO PRESENT
  7. 7. CAN CUSTOMERS RUN A PART OF OUR BUSINESS?CAN OUR CUSTOMERS HELP US CREATE BETTER PRODUCTS?DO WE HAVE A PHYSICAL PRESENCE? THEN THIS IS GOODDO WE HAVE SOMETHING TO SAY, REALLY? REGULARLY?DANGEROUS PLACE TO BE IF PURPOSE IS NOT CLEARONLY GOOD FOR CAMPAIGNS, PROFILE LEADERSHIPHIGHER CHANCES TO BE FOUND THAN WITH CORPORATE SITEINDIVIDUALS IN CHARGE - FOR GOOD OR BADDIGITAL CORPORATE BROCHURE - FLAT, 2D, BORINGCUSTOMER SERVICE, MARKETING CAMPAIGNS - JUNK, DELETECUSTOMER SERVICE, FACELESS HIGH STREET - BRACE YOURSELVES
  8. 8. 1.1. CREATE A USER-FRIENDLY TWITTER ID (@YOURNAME)2. SEARCH FOR PEOPLE TO FOLLOW 2. SEARCH METADATA TOOLS3. LEARN THE LINGO. YOU’LL WANT TO JOIN THE CROWD. 3.TRUST ME. 4. DATA INTELLIGENCE GATHERING TOOLS4. KNOW WHO “@” REPLIES TO YOU5. ADD YOUR TWITTER ID TO YOUR MARKETING 5.MATERIALS 6.6. REACH OUT AND SAY SOMETHING 7. DATA MINING TOOLS7. READ THE BIO OF THOSE WHO FOLLOW YOU8. PROMOTE OTHERS AND SHARE YOUR BEST 8.INFORMATION 9.9. LEARN THE ETIQUETTE 10. CUSTOMER PROFILING TOOLS10. FIND OUT WHO SOME OF YOUR BIGGEST FANS ARE. I.T. SHOULD BE A KEY FORCE WITHIN COMPANIES’ SOCIAL MEDIA EFFORTS
  9. 9. CAN OUR CUSTOMERS’ FEEDBACK HELP US CREATE BETTER PRODUCTS?OR ARE WE LOOKING AT SOCIAL MEDIA AS A FORM OF SELF-INDULGENCE?(O UR BRAND IS FO LLO WED BY THO USAND S, O H HO W SWELL)WRITE ON MY WALL, RT MY TWEET
  10. 10. FAKING IT - THE DUMMIES GUIDETROUBLE SHOOTING FORUMS RUN BY YOUR FANS, IDEA-GENERATION FORUMSIF LBS IS YOUR THING, THINK COUPONSHAVE IT RUNNING SO THAT CUSTOMERS CAN REACH YOU INDIVIDUALLYUSE IT FOR PRODUCT LAUNCHES AND AD CAMPAIGNS - NEVER FOR THE CORPORATION IDGET YOUR EXECS SPEECHES AT CONFERENCES, YOUR TV ADS, ALL IN ONE NEAT PLACEMAKE SURE YOUR COMPANY WROTE IT AND SHOW HISTORY, FUN FACTS, LEGACY, LEADERSHIPEMBRACE YOUR BLOGGING FANS: YOU DON’T NEED TO BLOG YOURSELF, LET THEM DO THATSHOW CORPORATE CULTURE, OFFER TRANSPARENCY, MAKE SOME PARTS INTERACTIVEHAVE A HUMAN VOICE, BE HUMBLE AND FRIENDLY - WRITE LIKE YOUR MUM WOULDHIRE PEOPLE WHO SPEAK THEIR LANGUAGE AND SHARE THEIR CULTURE
  11. 11. IF YO U APPRO ACH SO CIAL MED IA FO RCO NVERSATIO NS, BE PREPARED TO TALK.IF ALL YO U WANT TO SEE FO R YO URSELF ISWHAT CUSTO MERS SAY ABO UT YO U, INVESTIN:“SENTIMENT GATHERING SYSTEMS”
  12. 12. IN 201 2 THE SO CIAL MED IA CHANNELS AREEXPERIENCING THE EMERGENCE O FALL THINGS LOCAL,INDIVIDUAL,YET CONNECTED TO THE CO LLECTIVE FO R THEGREATER GO O D“NAMES, NOT NUMBERS”
  13. 13. “ME” “HYPER-LOCAL” “US” WITH WO RLD CHAO S ME-FIRST, BUT ALSOTHE PO WER O F THE GRO WING RAMPANT - AWARE O F THE PO WERIND IVID UAL IS NO W FRO M NATURE O F THE “CO LLECTIVE”.MO VING MO UNTAINS. D ISASTERS TO PO LITICAL THE RISE O FCUSTO MERS SUD D ENLY TURMO IL - PEO PLE CO MMUNITIES WITHINFEEL EMPO WERED BY REALISE THAT THE O NLY CITIES WILL FO RCECHO ICE, BY ABUND ANCE THING THAT MATTERS IS CO MPANIES TO TAKE AO F INFO RMATIO N AND WHAT IT’S CLO SE TO LO T O F “GRASS-RO O TS”BY ECO NO MIC THEM: THEIR FAMILIES, APPRO ACHES TO CLIENT-PRESSURES TO D EMAND THEIR VILLAGES. SERVICINGMO RE AND BETTER
  14. 14. D IGITAL VALUES IN SO CIAL MED IA“ONESS, TOGETHERNESS”
  15. 15. YOU ARE WHAT YOU POST PEOPLE FOLLOW FOR EVERY PRODUCT IN THE WORLD,AND WHAT YOU SHARE PEOPLE, NOT BRANDS THERE IS A HARDCORE FAN
  16. 16. ENTERPRISE SO CIAL MED IA IS NO T SO MUCH ABO UT O UTPUT, BUTRATHER ABO UT:• HO W THE INPUT FRO M CUSTO MERS IS HAND LED ;• THEIR PRO FILES MO NITO RED ;• CHANNELS O F CO MMUNICATIO N BECO ME VALUERO UTES TO WARD S YO UR PRO D UCTS AND SERVICES; “I.T. DEPARTMENTS SHOULD DEVELOP AND MANAGE SOCIAL MEDIA TOOLS/PLATFORMSTHAT ATTRACT NEW CUSTOMERS AND RETAIN LOYAL CLIENTS”
  17. 17. The web in e b n 1980-19901 . Respect the spirit of the ‘Net’ t e t f e2. Listen .3. Add Val . d ue4. Respond .5. D o good things . d “THE SPIRIT OF USENET6. Share the weal . e e th7. Give kudos . e AND ARPANET IS NOT8. D on’t spam .9.Be real e t DEAD IN 2012”1 0. Colaborate . l
  18. 18. THANK YO U!linkedin.com/in/inmamartinez@inma_martinezinma.martinez@opuscf.com

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