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This presentation contains key points and suggestions on how to enhance the success of your web analytics initiatives.
This presentation covers the following main point:
• Align web analytics to the corporate strategy.
• Evolve away from the traditional web analysis and reporting metrics to advanced analytics and insights.
• Ensure their web analytics have a positive and measurable ROI.
• Bridge the gap between the volume of data and improving organizational performance.
• Finding the balance between people, customers, processes and governance.