Proven online marketing solutions for thoseWho don’t want to get left behindWebsites that come with ‘refresh technology’ a...
Some things age well, your website is not one of them!
Contents    4   Does the web really work for professional service companies?    5   Take your digital responsibilty and re...
Does the web really work for professional service companies?     Does the web really work for professional service compani...
Take your digital identity, responsibility and reputation seriouslyTake your digital identity, responsibilityand reputatio...
Does the web really work for professional service companies?     Reaching out to a new generation of wealthy, tech-savvy b...
Copy that generates a response, written for youCopy that generates a response,written for youWriting effective copy is a s...
Design that will distinguish your firm     Design that will distinguish you     Unlike many web development firms, we star...
Exclusive development - and Mobile Device EnabledExclusive development – and Mobile Device EnabledYour site will be coded ...
Relevant, attractive and exclusive content     Relevant, attractive and exclusive content     We don’t believe in cramming...
The latest innovation in websites in website technologiesThe latest innovation in website technologiesUnlike many website ...
Email marketing, newsletters and soft offers     Email marketing, newsletters and soft offers     In our view, communicati...
New! What clients are really searching forWhat clients are really searching forOur experience in working with companies of...
Video that brings your site to life     Video that brings your site to life     One of the difficulties you need to overco...
©                                                                     Socially gifted - blogs, Twitter and LinkedIn©Social...
Post-live management, support and care     Post-live management, support and care     In many senses, once your website is...
Flexible packages and investment options to suitFlexible packages and investment options to suitWhen it comes to selecting...
Website packages     Website Packages from Insight      Package                                                 Silver    ...
The Gold package: a premium website solution at an affordable priceFlexible packages and investment options to suitWhen it...
Why Insight?     Why Insight?     Insight Marketing was founded over 25 years ago by well known author and philanthropist ...
The Insight TeamSome of the team behind the projects            David Oliver - Founder - davido@insight-marketing.com     ...
Testimonials               “I have heard David Oliver a number of times presenting               to lawyers, accountants, ...
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Proven digital marketing strategies for professional services

  1. 1. Proven online marketing solutions for thoseWho don’t want to get left behindWebsites that come with ‘refresh technology’ as standard 25 TRUSTED F Yrs OR OVER
  2. 2. Some things age well, your website is not one of them!
  3. 3. Contents 4 Does the web really work for professional service companies? 5 Take your digital responsibilty and reputation seriously 7 Copy that will generate a response 8 Design that will distinguish you 9 Exclusive development - no templates and Mobile Device Enabled 10 Relevant, attractive and exclusive sales led content 11 The latest innovation in website development 12 Email marketing, newsletters and soft offers 13 What clients are actually searching for 14 Videos that bring your site to life © 15 Socially gifted - blogs, Twitter and LinkedIn 16 Post-live management, support and care 17 Flexible packages and investment options to suit 20 Why Insight? 21 The team behind the projects 22 Testimonials
  4. 4. Does the web really work for professional service companies? Does the web really work for professional service companies? The simple answer is YES the web does work. It’s working for thousands of professional firms across the UK right now, generating significant volumes of new business and an ongoing supply of high quality leads. Worryingly though, there are many other firms who cannot or will not accept the impact that digital technology is having on their market place. These firms are not taking their digital responsibility seriously – and almost certainly are losing potential customers. Critically, many of them don’t realise it! Still sceptical? Most of us probably agree that the use of the internet and technology is growing at a staggering speed. If you are in any doubt simply type “internet growth statistics” into Google and you’ll have access to numerous amounts of research and reports on internet use in the UK and globally. Thanks to the internet buyers’ habits have changed forever, and while some potential clients will find you offline, the vast majority will find you through online searches. What’s more you can be sure that 99% of potential clients will look at your website before making a decision either to contact you or use you. Even those who come to you through referral are highly likely to look at your website before contacting you. “If you are still not sure if the web really works, then my advice is simple – Wake Up! and then try to catch up!” John Braithwaite John Braithwaite | Head of Digital Marketing Insight johnb@insight-marketing.com 4 Proven online marketing solutions
  5. 5. Take your digital identity, responsibility and reputation seriouslyTake your digital identity, responsibilityand reputation seriouslyThis is a basic concept that must be understood – and fast!We all know we should not turn up to meetings in dirty, smelly clothesand a bird’s nest hairstyle. All reputable firms would make surethat if a potential customer is visiting their office that it is clean,tidy and presentable. Few if any would accept anything butthe highest standards offline, yet so many accept very poorstandards online. Yet every potential client will visit yourwebsite and social pages before choosing to use youand certainly your existing customers will periodically‘check you out’. Therefore good quality new customersand existing customers can be won or lost online.These days we all operate in a digital era, where ourdigital responsibility is growing and a good onlinereputation is essential.The sad news is that most websites we review(thousands every year) are outdated, poorlyconstructed sites full of generic, often needlessinformation. As a result, they have little hopeof developing future business. They say to theprospective client: “I have no imagination. I’mnot up to date and I have no confidence thatcompany practice is any different from any otheraccountancy firm out there.”If you already have a website but it isn’t reallyworking for you, then you are probably viewing itas an expense, not an investment. And it’s true...great marketing of a poor site will result in little newbusiness; no marketing and a poor site will resultin no business! Worse still, an out of date site canhave a damaging effect on the perception of yourpractice by potential and current customers.“... You must provide your company with afast loading and high converting professionalwebsite that is optimised or loose out!” 5
  6. 6. Does the web really work for professional service companies? Reaching out to a new generation of wealthy, tech-savvy business owners It is not just important to consider how you engage prospects online but also who you are trying to connect with. If you have an ageing client base and are looking for long term growth you must employ digital marketing to reach out to these new prospects. These potential customers grew up with mobile phones, they understand the difference between IE and Firefox, LinkedIn and Xing, and they could blow your company out of the offing just by looking at your Twitter page (if you even have one!). They communicate with their friends using Facebook and they use Dropbox for simple large file sharing. They are hugely capable individuals with more ability and capacity for growth than many previous generations as the stand on the shoulders of the chip. Your online engagement will define your future direction These are bizarre times, when the future is difficult to predict precisely. What does seem clear to the Insight team is that we are reaching a critical period where firms will either learn to face the threats posed by the changing market and increased competition with new ways of marketing, or lose significant number clients. What’s more, everything is going to get FASTER. Thanks to high-speed broadband through mobiles, more and more of us are using smart phones, ipads etc to browse online. The entire experience has changed, and dare we say it, many crave for even faster, more complex services. Will you be ready? Will your company have the ability to respond and benefit from these exciting new technologies? Why not create a website designed to improve your digital reputation? One that will provide you with a fast loading, high converting, professional website that is optimised for both user conversions and search engines. It will help you stay ahead of your competition; it will reflect where you are going and not where you have been, and provide a great marketing and PR vehicle for your firm. 6 Proven online marketing solutions
  7. 7. Copy that generates a response, written for youCopy that generates a response,written for youWriting effective copy is a specialist area of expertisein its own right. Bringing together words that trigger aresponse is an art few people understand and evenfewer master. A great copywriter understands thatevery word must lead towards action. Good copy doesnot simply talk about a business, its partners or aboutyou generally. Strong, focused copy communicatesmeaningfully with your customers and potentialcustomers alike. It tells them what they want to knowin a way that keeps their attention. Therefore, it’s thejob of the copywriter to understand precisely whatservices your firm offers and what your potential clientsare looking for. A good copywriter will then create asynergy between the two to produce dynamic hard-working copy. That’s exactly what you get when you use Insight. “I’m passionate about writing copy that has impact – and triggers a response; copy that translates real value to my chosen audience and helps them connect with my clients. Crucially, I write copy that’s meaningful to the reader; it’s about their world, their problems, their opportunities. Our whole team has this same focus and that’s why we are able to produce beautifully differentiated sites that don’t just generate enquiries but also play a pivotal role at the very heart of all your marketing activities. I’d love to help you achieve marketing excellence through my highly focused and effective copywriting ” David Cooper David Cooper | Senior Copywriter davidc@insight-marketing.com 7
  8. 8. Design that will distinguish your firm Design that will distinguish you Unlike many web development firms, we start with a totally blank canvas, and not with a pack of highly restrictive, pre-designed templates. In fact your site is not restricted by anything at all, as long as it falls within the bounds of digital best practice. Everything is completely bespoke from the ground up. Our philosophy is based on designing and delivering a website that differentiates your firm from all the others and ensures your online reputation is enhanced and improved. We understand that you don’t get a second chance to create a first impression – and we don’t let our customers miss that opportunity! We’ll make sure your site will endorses your position and supports your busines, whilst reflecting who you are and what makes you different. “Our design philosophy is simple: We build clean, updated and easily navigable sites that reflect who our customers really are. The end result is a website you’ll be proud of and potential customers will love. ” Steffan Chyzak Steffan Chyzak | Lead Designer steffanc@insight-marketing.com 8 Proven online marketing solutions
  9. 9. Exclusive development - and Mobile Device EnabledExclusive development – and Mobile Device EnabledYour site will be coded (that’s the geeky bit which makes all the images and words load and fit into yourcomputer screen and switch quickly from one page to the next) by our team of experienced developers.Using the design and text you have already approved, they will develop your site to meet with best practiceweb standards as well as your own requirements.Mobile Device Enabled – means that your site is developed for use on a PC, laptop, iPad, phone or othermobile device. On completion, every site we create undergoes an advanced independent assessment toensure it can be successfully viewed by all the major mobile devices. “Many people struggle to make their digital marketing work. When a prospect is searching, i.e. when it is most important to them to find what they are looking for, it is imperative your site stands out. Often 3-4 websites will be viewed when someone is considering enquiring, and if your site is the same (sometimes verbatim!) as your competitors – what chance have you given yourself? How are you helping your potential clients? Integrating © LinkedIn , Pay Per Click and other online marketing with your website gives you real competitive advantage. ” John Braithwaite John Braithwaite | Head of Digital Marketing johnb@insight-marketing.com 9
  10. 10. Relevant, attractive and exclusive content Relevant, attractive and exclusive content We don’t believe in cramming your site with inappropriate content that has little or no benefit to your potential clients. Instead, we create reports, brochures etc that are exclusive to Insight customers and are made available through your site as downloads or ‘soft’ offers. These highly attractive, well written reports are designed to appeal to potential clients and will increase the conversion rate of visitors to enquiries from your site. Exclusive company growth section - written by internationally, recognised marketing and sales author David Oliver Available only to Insight customers this section of your site is for your own clients and potential clients that may want practical tips and advice on how to grow. It includes tried and tested ways to grow a company, in the current climate plus free downloads to help generate additional enquiries. This unique section will also help differentiate your website from the competition. “For nearly 30 years now I have had the privilege of working with companies of all sizes. We’ve seen significant change over that time and never at the pace experienced these last 4-5 years. That can be a challenge, however it doesn’t need to be. The pace of change outside most firms is greater than within. And it means that those who take action now, there’s a great opportunity to get ahead of your competitors - and stay ahead. Digital Marketing and a well designed and written website are the key to everything. ” David Oliver David Oliver | Founder of Insight-Marketing | davido@insight-marketing.com10 Proven online marketing solutions
  11. 11. The latest innovation in websites in website technologiesThe latest innovation in website technologiesUnlike many website developers who use template designs and standard copy, Insight creates each websiteaccording to its own specific, individual needs from scratch.Thanks to detailed briefing calls with each new customer, we are able to shape their website to reflect theirtaste, values - and idiosyncrasies! Each one is as individual as the characters behind your company – and inour opinion that’s just how it should be.It’s this innovative and creative approach that’s given Insight a leading position in UK website developmentover the past 5 years – and one that ensures your new website will be at the cutting edge of technology andonline marketing.Your website at your fingertipsChange content yourself, when you want and where you wantWhen you entrust your site to Insight, you get far more than just a marketing tool. It comes with full supportand a suite of back office functions for your use.You have control at your fingertips thanks to our Content Management Suite. This innovative platform givesyou complete control of all or part of your website. This can help progressive firms get even more activitythrough their site. It’s easy to use… You choose how much you want to do online, from simple functions suchas uploading PDFs to a client area through to adding entire new pages. 11
  12. 12. Email marketing, newsletters and soft offers Email marketing, newsletters and soft offers In our view, communicating with both your current and potential customers on a regular basis is essential. That said, we do not advocate nor endorse mass marketing by email using generic, poorly designed, template email shots. Your email marketing should represent your firm, your values, and your ethos it should therefore stand out and be ‘different’. This will ensure that your email marketing improves your reputation and brand awareness and gives the reader a great experience and where appropriate will generate a meaningful response. Some insist on sending ‘generic’ material Not everyone is in a position to consider customised email marketing and for some firms it’s a case of having to send something out. In these situations we recommend www.uktaxworld.co.uk who produce 2 different generic tax focused newsletters. Bespoke email marketing - You can breath easy, relax and leave all the hard work to our professional team who are on hand to write, design, code and send your custom email shots. Having written your website and understanding what makes your firm tick, our team are in a great position to develop your email marketing strategy. Written - Your email shots, newsletters and reports etc. that we can offer free can all be written by our expert team of copyrighters. All you have to do is sign of the copy and it then is handed over to your designated designer. Design - The sky really is the limit when it comes to the design of your email marketing. A careful balance is made between branding, generating a response and great design so that you can be sure that your email marketing stands out whilst re-enforcing your online reputation. Developed - Once your copy and design is signed off this is where out team of technical wizards get to work taking your wonderful design and ensuring that its coded so it can be read by major email programs such as Outlook, MacMail, Google mail etc. Sent, tracked, measured and reported - Your emails are then loaded into the chosen mail platform and sent using your account. You are able to log in and view the full results of open rates, click throughs, who has done so etc. The value – comes from responses generated, increased brand awareness, significant impact for minimal spend and intelligence. Using specialist technology you can then target-using telephone follow up those who have clicked and opened your emails for maximum response. What’s more you can focus and tailor future messages to those people. Typical costs The typical cost to write, design and code your individual email shot is £190 - £300. The costs to send an email out will vary depending on the platform you already use or together we agree is best for you. The send costs vary from less than 1p per email sent to a small fixed monthly charge. The 3 platforms that we recommend12 Proven online marketing solutions
  13. 13. New! What clients are really searching forWhat clients are really searching forOur experience in working with companies of all sizes for over 25 years means we have a good insight intowhat works and what doesn’t, when it comes to website content.The simple fact is clients want help to grow their businesses. That’s why in every website we build, you’ll find adedicated section for ‘Business Growth’. Each one is designed and written to ‘fit’ the profile you determine,but it will always aim to give the sort of information on business growth that your prospective clients arelooking for, information such as:Business Start-upsCorporate structure, business plans, cashflow forecasts.Business ImprovementProfit and loss analysis, KPIs, reducing tax.Raising FinanceMergers and acquisitions, increasing sharecapital, acquiring plant or premises.Selling Your BusinessGetting the best price possible, protectingyour wealth.Of course, if you have any specialisations,these will be featured more heavily. “ An open door to a world of ” opportunities 13
  14. 14. Video that brings your site to life Video that brings your site to life One of the difficulties you need to overcome when promoting your services is that they are largely intangible. That’s why we have developed a simple and effective method of grabbing peoples’ attention – a promotional video. Video is one of the most powerful tools for promoting your company. It’s immediate, dynamic, captivating and has the ability to put some ‘personality’ into your site. Video also helps gain your firm extra prominence on search engines so more prospects will find you. We have combined our experience of marketing and promotion and blended it with very high quality video production, producing a powerful end product that generates great feedback from clients and potential clients alike. Benefits of Videos Thanks to YouTube and other similar platforms web video has exploded. Users have been groomed to expect content quickly, and extensive research shows visitors decide whether or not to stay on your firm’s site within seconds. The use of online video has been proven to hold customer’s attention, generate additional leads, and therefore increase the return on investment for a site. What’s more, video is now so widely accepted it has become a viral form of communication that users are happy to send to colleagues or contacts. What Does a Single Video Cost? Video shoot to provide you with 4 - 8 minutes of professionally edited video for your site Some firms are short on time, budget or both but want to benefit from the advantages of our video for accountants service. For these firms we have pioneered a unique set-package. All you have to do is arrive in London at the allocated time and venue and we will do the rest. Includes: • Professionally written script created in conjunction with you and your partners • Filming – you simply arrive and we will take you through the filming process 1:1 and when you are comfortable we will commence the filming • Editing - following the filming slot we will fully edit your video prior to upload and make any changes to the graphics being used • Production for web - we prepare the HTML code so that your web provider merely cuts & pastes the video into the pre-agreed space on your website. This task should take no more than a couple of minutes. • This unique package is structured to provide your firm with the full benefits of video in a structured way at a low investment level of just £1650 to include all the above.14 Proven online marketing solutions
  15. 15. © Socially gifted - blogs, Twitter and LinkedIn©Socially gifted – blogs, Twitter and LinkedIn ©For companies with historic values it’s encouraging to see the fundamentals of Know, Like and Trust, the threestepping stones to building profitable relationships, have once again been dusted off and used prolifically,thanks to Social Media. People are once again doing business with people they like; people who are justlike them; people who show a genuine interest in them and who they trust. Social networking is thriving andthe move towards social business is growing. Your website will be designed to link with all the major social ©networking platforms, and where possible we strongly recommend your firm undertakes LinkedIn trainingthrough Insight. “LinkedIn © in probably the most powerful tool that I know of in practice right now for businesses of all sizes! Over 100 million © people now use LinkedIn and that number is always growing. My role is to lead our team and to directly help you understand © why LinkedIn is important, how to best get established and then how you can use it for the most profitable effect. For those already extolling its virtues, we can provide advanced support to help you truly unlock the power of this outstanding tool. Best of all? It’s networking! It plays to the strength of nearly every partner of every firm in the UK. ” James Potter © James Potter | Senior LinkedIn Advisor jamesp@insight-marketing.com 15
  16. 16. Post-live management, support and care Post-live management, support and care In many senses, once your website is ‘live’ the journey has not ended but just begun. You can update, improve or amend your site at any time, either using our team or your CMS. We encourage customers to make the most out of this, and we want you to take your site seriously. Look at it on a monthly basis (if only for a few minutes) to see how it can be improved; what additional information (new content) might you like us to add and what would you like amending. Our team are on hand at any time for the duration of the relationship to assist you whenever you need help. Furthermore, in the background and often unseen, our team will review your site for SEO effectiveness every 3-4 months and make any necessary improvements. N.B. All included in your package, at no extra cost. Live launch support package Once your site is live you will receive a 26 page ‘Website Live’ document which explains, step by step, how to get the best out of your new site. In addition, we advise you to consider the following points: 1. Tell all your contacts about your new site 2. Take the time to read and understand Google analytics 3. Understand on-site optimisation 4. Start Google Ad words – A no brainer 5. Online pay per lead 6. Add new content – why content is king 7. Blogs and articles © 8. Tell your LinkedIn contacts 9. Support available, to you on any of the above topics, via our digital help line, 0800 80 30 834.16 Proven online marketing solutions
  17. 17. Flexible packages and investment options to suitFlexible packages and investment options to suitWhen it comes to selecting the level of website you need, there are two options:The Silver Package: Simple, dedicated and functionalAs an entry-level solution, the Silver Package is designed as a reference point and ‘shop window’ for currentcustomers. Its secondary purpose is to show interested contacts that you have a dedicated online presence.The silver package will give your firm a totally customised, bespoke site that benefits from the following: • Bespoke website up to 10 pages • Professional design and copy writing • Fully customised and smart phone friendly • Monthly analyticsThis is the perfect solution for small firms or start ups who want a new or improved online presence withoutthe full functionality or depth of site offered by the Gold package.No fixed term and ultra small monthly paymentsDeposit prepayment £1250No fixed term £55 per monthNo up front payments, simple monthly instalments and 4 year relationshipDeposit or prepayment £0Fixed term 48 months £150 per month “ Working with Insight Marketing has future- proofed our digital marketing. We are confident because we know there is an experienced digital team on tap to develop, improve and perform for us. Their design skills are excellent, and we are very pleased with the quality of work. ” 17
  18. 18. Website packages Website Packages from Insight Package Silver Gold Platinum Design Dedicated designer • • • Bespoke design - blank canvas • • • Maximum pages 10 30 Unrestricted Social networking enabled • • • Enquiry forms • • • Flash animation X • • Ability to integrate content form your current site • • • Password protect any pages • • • Images included Up to 10 Up to 30 Unrestricted Development Dedicated developer • • • Bespoke development • • • Smart phone friendly • • • Hosted video X • • Customised video of your firm O O • Blog enabled X • • Customised enquiry forms X • • Content and Copy Dedicated copywriter • • • Your copy written for you • • • Exclusive soft offers and news feed • • • 11 Reasons free report X • • 7 Biggest Mistakes free report X • • Exclusive business growth sections X • • Content Management System CMS X • • Client upload area X • • Socially gifted Social marketing enabled • • • LinkedIn guide and advice X • • LinkedIn training on site O O O Twitter page design X • • Future proofed - refresh technology Website redesigns - rebuilds O • • Edits, text changes (within pre agreed no. of pages) • • • Technology updates • • • Integration with CRM solutions O O O Optimisation Search engine optimisation on site Basic Ongoing Dedicated Guide to off site optimisation • • • Extensive monthly analytics • • • Support Response time (working days) 5 48hrs 12hrs Dedicated project manager X • • O - Optional X - Not included18 Proven online marketing solutions
  19. 19. The Gold package: a premium website solution at an affordable priceFlexible packages and investment options to suitWhen it comes to selecting the level of website you need, there are two options:The Gold Package: A premium website solution at an affordable priceThis is the most popular package chosen by firms (of all sizes) who want a dedicated online presence toserve both current and potential clients alike. The gold package will give your firm a totally customised,bespoke site that benefits from the following: • Dedicated project manager • Bespoke website up to 30 pages • Hosted video • Professional design and copy writing • Fully customised and smart phone friendly • Monthly analytics • Free professionally produced reports • Exclusive Content Management SystemNo fixed term and ultra small monthly paymentsDeposit prepayment £2950No fixed term £147 per monthNo up front payments, simple monthly instalments and 4 year relationshipDeposit or prepayment £0Fixed term 48 months £295 per month 19
  20. 20. Why Insight? Why Insight? Insight Marketing was founded over 25 years ago by well known author and philanthropist David Oliver. David has grown a number of companies, which he has either sold or continued to develop. He is one of the most sought-after sales and marketing presenters and trainers in the UK and Europe. David’s vision for Insight is as clear today as it was 25 years ago: To help other organisations grow and realise the potential of the business owners and the people they are responsible for. Since its formation David and the team at Insight have been instrumental in training some of the leading sales and marketing teams in the world. For over 25 years, Insight has worked with the broadest spectrum from small start-up companies right through to top international firms. When you appoint Insight to create or improve your website, you can rely on: • Top quality design, copy and development • Excellent communications – so you know what’s happening • Speedy construction • First-class ongoing support and advice • Regular updates and monitoring to ensure the site is performing as well as it should be And that all means you have complete Peace of Mind. “We are proud to have used Insight for over 10 years. During this time they have been excellent in future-proofing my entire sales and marketing. My website has won many new, good quality local customers from the sort of spend you’d barely get a quarter page in the press. I am impressed and can say without a doubt that this has proved to be the most profitable marketing for our firm. ”20 Proven online marketing solutions
  21. 21. The Insight TeamSome of the team behind the projects David Oliver - Founder - davido@insight-marketing.com Insight founder, David Oliver, is a world-class inspirational trainer, speaker and author of 9 books. David writes every month to 25,000 opt in subscribers and is viewed by many as one of the leading trusted voices on practical company growth. David has also featured regularly as a sales and marketing expert in the press, on television, radio and as a keynote speaker for national companies. John Braithwaite - Head of Digital Marketing- johnb@insight-marketing.com John is a leading authority on digital marketing. John has spearheaded pioneering new approaches to digital marketing for modern companies. John has embraced and developed unique design concepts, effective PPC campaigning (he controls a PPC budget alone of over £20,000 per month), online video production, e-brochure marketing and much more. © James Potter - Senior LinkedIn Adviser - jamesp@insight-marketing.com © James (also known as The LinkedIn Man) was originally destined for a career in accountancy when in 1986 he discovered networking and sales. He went on to learn four different sales methodologies along with a passion for various other professional disciplines. James has a unique understanding © of LinkedIn and its use for businesses. Daniel Richards - Lead Generation Manager - danielr@insight-marketing.com Heading up all client services and the lead generation team for Insight, Daniel Richards has been instrumental in the growth of literally hundreds of companies. His team specialise in relational appointment generation and have been responsible for over one million phone calls, setting thousands of pre-qualified appointments for senior partners. Daniel advises a number of top twenty companies, as well as smaller businesses looking for predictable growth. There are few with his understanding and experience of lead handling and enquiry conversion for companies. Adam Gray - Account Manager - adamg@insight-marketing.com As Account Manager, Adam is primarily responsible for the day-to-day management of Insight’s Relational Telemarketing team. Having previously worked in the role of Sales Executive generating high-quality leads for accountancy firms around the UK, as Account Manager he works to develop the Relational Telemarketing team, taking client briefs, briefing team members, monitoring client campaigns and building strong client relationships. David Cooper - Copywriter - davidc@insight-marketing.com Viewed by many as the leader in the field of writing copy for accountancy firms. His experience is unique. Having qualified as an accountant with a top 6 firm, he also worked as a Finance Director and Managing Director before opting for a career in marketing – specialising in writing outstanding sales and marketing copy for companies as American Express, Diners Club and Nightingale Conant. Steffan - Lead Designer- steffanc@insightdigitalmedia.co.uk An extremely talented designer with extensive experience in web design, illustration, photography and print. Steffan studied at the University of Hull with a MSc in Applied Digital Media and won the Multi-Media Graphics Shield for “Student of the year”. He went on to become an Adobe Certified Associate, became a regular college lecturer and has worked for Sky Sports. 21
  22. 22. Testimonials “I have heard David Oliver a number of times presenting to lawyers, accountants, and finance professionals. His content is practical, his principles easy to implement, and his delivery inspiring.” “A very informative, thought provoking event. I am leaving here with many ideas that we are looking forward to implementing.” “The session was really helpful in understanding how LinkedIn and Facebook works was not aware of how many pages can be generated automatically and stay empty.” “Very enjoyable and informative event – lots of ideas to take away.” “David Oliver is both a powerful presenter of material but also.... and more importantly to me, his work has made a significant difference to our business. It has depth and can be practically applied... but most of all it produces results.” “An essential and must attend event for any firm looking to grow in the continually evolving digital age.” “I must admit that I was very sceptical to start with but this session was amazing. I have picked up so many nuggets of information. I will definitely be attending more Insight events – thank you for a great workshop.”22 Proven online marketing solutions

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