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JCS Chartered Accountants 020 8643 1166              www.jcssutton.co.uk•   Expert Accountants•   Proactive and Personable...
Making Blogs work for SME’s          danielr@insightdigitalmedia.co.uk
Blogs for SME’s– IntroductionWhat is all the fuss about!                  danielr@insightdigitalmedia.co.uk
7 reasons every SME will have a blog          danielr@insightdigitalmedia.co.uk
7 compelling reasons for the I Blog1.   It saves hours every week. One post updates     everything including all social me...
What is a Blog?It’s information or a discussion published or ‘posted’ on theweb.                danielr@insightdigitalmedi...
1. One post updates everything or at least it should!!Here is a common mistake– blog?               danielr@insightdigital...
Oh! Here it is . . . .But it will not work like this             danielr@insightdigitalmedia.co.uk
1. One post updates everything          danielr@insightdigitalmedia.co.uk
1. One post updates everything          danielr@insightdigitalmedia.co.uk
1. One post updates everything          danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
3. With an I-Blog you’re in controlthe I Blog•   Customised blog•   Unique system developed with SME usage at its heart•  ...
4. Content creation - making it all count What’s the point of Blog content? 1. AIDA 2. Developing conversations that over ...
4. Content creation - making it all count  • Know your style for each piece!  • Impact  • Value  • Response             da...
4. Content creation - making it all count The Social Mix • Fun shared • Great value content standalone – advice   knowledg...
4. Content creation - making it all count The Sources • Write your own have a content larder • Look & find RSS feeds • Use...
4. Content creation - Making it all count How tofind, use and distribute Blog content              danielr@insightdigitalm...
4. Content creation - Making it all countSet up Google alerts            danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countChoose some topics take extracts or share               danielr@insightdigitalmed...
4. Content creation - Making it all countChoose some topics take extracts or share               danielr@insightdigitalmed...
4. Content creation - Making it all countChoose some topics take extracts or share               danielr@insightdigitalmed...
4. Content creation - Making it all countChoose some topics take extracts or share             danielr@insightdigitalmedia...
4. Content creation - Making it all countChoose some topics take extracts or share               danielr@insightdigitalmed...
4. Content creation - Making it all count Choose some topics take extracts or share• Shared with my LinkedIn• With a link ...
4. Content creation - Making it all countstep 1 the blog post              danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 2 the blog post… seo for more traffic             danielr@insightdigitalmedi...
4. Content creation - Making it all countStep 3 the blog post… automatic update on LinkedIn               danielr@insightd...
4. Content creation - Making it all countStep 4 the blog post… add to groups            danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 4 the blog post… add to groups            danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 5 automatically updates twitter            danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 6 automatically updates facebook           danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 7 ask others to like share = free distribution                danielr@insigh...
4. Content creation - Making it all countStep 7 ask others to like share = free distribution                danielr@insigh...
5. You get full training … freeEverything you need to use a blog in minutesSources and styles of content for your sector...
6. Low cost I-BlogThe Iblog costs just £950Designed and integrated into your websiteNo-one else needs to be involved it’...
7. The Iblog is proven and its workingWherever it’s being used, the Iblog;Saves timeIt’s the solution to our operational c...
The next step…A big thank you to your accountants for hosting this webinarThey are a proactive firm, determined to help co...
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Jcs chartered accountants free webinar on blogs to help businesses increase sales and save time

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  • Before we look at the power of a blog forSME’s I want to remind us all about the key issues that business owners like you and me face right now. And I think we could call that key issue or key challenge operational log jam. We know we should be communicating regularly with our customers and clients and we know that contact should be relevant and positive. Many of us over the years have tried newsletters they have been time consuming and costly and all the research points to the fact that they have been pretty ineffective. It’s time consumingWe know too that we should be trying to use social media the likes of Linkedinfacebook and twitter. A few of us may have tried half heartedly but few if any of us have the time to do social media properly. It’s time consumingWe also know that our websites should be updated relevant and optimised to bring in bound sales leads and most of us don’t have the time or technical ability to do this well. That needs Search engine optimisation and if we even now how to do it, the rules change so frequently that it can be discouraging. It’s time consumingI guess you will have spotted the common phrase that links all these operational areas together – time consuming. And because it’s time consuming the chances are very high that as busy MD’s or owners we will let these things slide to the bottom of out to do pile and sooner or later it will take its revenge. Take its revenge in losing customers, disillusioned customers, take its revenge in lack of inbound leads and likely we will left behind by competitors who seem to master social media and seem to successfully gain new clients as a resultAs I hope we will see together the Iblog is going to be the solution to all these operational challenges. It is going to save you time, and as we will see together t it is a business and profit improvement tool enable you within a few seconds to communicate that’s going to enable you to do all these things and much much more effortlessly
  • The reason Insight believe that every SME will have a blog in the next 12 – 24 months is simple. The benefits to having a blog) are so strong, the time it takes to manage one is tiny, we are talking minutes here; and the improvements to operational effectiveness are so profound the case is a no brainer. Add to that the fact that cost to getting a I Blog from insight is just £950 and you could be using it live within just a few days –Your buisness and ours needs a blog this why
  •   You need a blog it’s not an option and here are 6 powerful reasons all accountancy firms should have a blog and use it!  1. It saves hours – one blog post will update everything instantly and automatically on your website and on all your social media  2. Google loves blogs & using the I-blog will increase traffic to your site & help you rank quickly for specific terms . Increase Visitors to your website - Google is growing up, its changing the way it values content and it loves fresh, new, juicy content. It loves it so much, that it places greater value on it than dry, old, website content. So when you blog (and this webinar will show you how) your site automatically has new, great content that Google will like and thank you for by increasing your rankings and visitor numbers3. You are in control no need to involve (or alienate) your developers or tecchies, Once your iblog is set upBlogonceyou can blog with ease in just a few minutes – Blog once and Update everything - Imagine a solution that you manage, you can use and is super simple to master. That will instantly update your website, LinkedIn, Twitter, Facebook and other platforms you use.  4. Content creation – many busy SME owners worry about what to write and how to get the content. Don’t worry. HakunaMatata you’ll be shown how to find, share and distribute content in just a few minutes. Content that’s of value to current & potential clients alike 5. Full training – the Iblog is increibly simple to use and you get full 1:1 training and free reports as part of this low cost packageLow low cost. A complete I-Blog with everything you need is done and ready in days and costs just £950.Replace old, historic and boring newsletters - Proven results beings used by many other firms of all sizes. It works, it works from week 1 and it gets results from week 1
  • Check out this web site, at first glance its different they are working within the media and arts industries and it has a nice feel. But there is no sign of their blog, its not in the navigation, its not in the body copy of the site and in fact its not mentioned any where at all! S
  • But they do have a blog, its jut its been set up as a standalone page – its not been integrated into their main website, In fact its tough to even find it when you are looking for it. Because its not built into the site its not going to help improve the websites SEO or visibility. It takes you off the webiste you’ve done all the SEO So one posting here is pretty much a waste of time it wont iupdate the websiteWe also know that this blog is not appearing on the social media platforms and whilst the senior partner has almost 400 LinkedIn connections, the blog is not displaying on there LinkedIn profile, its not linked with Twitter and its not updating Facebook. It’s a standalone blog, all on its own that’s going to do very little other than compete for seo with their primary site.But it should not be like that. It should be very very different and an I-Blog is. Let’s see what a working blog and effective blof can look like
  • One post updates everything. Because this blog is an integral part of the website it lokks like it is and in reality it is. When you post a blog the website is updated it’s fresh and its current and it’s new it also means Google is about to take notice as we shall see
  • Using the Insight Iblog that one piost has already updatyed on your site it also now automatically updates LinkedIn Twitter and facebook
  • One post updates everything – the evidenceNow we can see both the reality of the automatic update and its impact. Because the blog is about a specific topic and the article has been otpimsed by Sean farnell in seconds in this case we can see they have become postiion 1 for this term and position 4 from the instant update on Linkedin 1 and 4 on Google for your chosen termNow that’s impressive.BTW Sean can easily optimise his Blog in seconds because in his free 1:1 training session he was shown exactly how to do that. I’ll be showing you too in just a few minutes.
  • Here we see the impact of just one blog by one business owner. The reason is quite simple Google loves fresh content loves the regular use of blogs and rewards us with ranking for the specific terms used in the BlogThis is also helping our website to rank too!
  • Here we see the impact of a blog from one of my colleagues Dan Richards. He’s writing on appointment generation for accountants and within a day or so here’s the impact of that article
  • Increased trafficPositions 5 & 6 page 1 of Google for those termsAll the researched data we have so far, suggests that when a blog is properly integrated into the website natural traffic will increase by 50% +
  • Ergo email organisationachives position 1 on Google agaisnt some pretty stiff competition here
  • Positions 1,2 3 4 from the tanning shop
  • 3. The inexpensive, rapid response bespoke solution from Insight only for accountants – Our team know what works and what doesn’t and the I blog has been carefully developed to deliver maximum value at very low cost. For only £950 you get all this:Customised blogUnique system developed only for accountantsIntegrated by us into your social media platforms 30 minutes training Plus a unique ‘How To’ guideAll this means you can blog with ease in just a few minutes & like Sean farnell and 100’s of others and that’s all you have to do. The I blog will then do the rest for you automaticallWhichever route you take once you have a blog set up you now need content and heres’ how to get it with ease
  • This is a free service simply register choose some topicsSo for example the tanning shop might look for cancer scares or UV news if you were in manufacturing say for medical equipment you would look for medical equipment or key in specialist terms that would interest specific issue for your clients. They key here is making sure te content is about your clients and for your clients
  • You might like to share the article and highlight or link to it on your blog orquote an interesting extract see above. Or you may want to take the core information and spend 5-10 minutes rewriting this in your own style for your own target markets
  • orquote an interesting extract see above. Or you may want to take the core information and spend 5-10 minutes rewriting this in your own style for your own target markets
  • Another great source is an industry portal one of our businesses specialises in helping accountants so a great source for that businessis the portal accountancy profession.comWhatever sector you are in manufacturing service sector you will find similar portals in every sector and they all offer very similar sources of content. Your accountant or one of the team at Insight will be very pleased to help point you in the right direction if you feel stuck here
  • I can share this video in my Blog and it will subsequently update Linked In too. I can just share a link on my blog and it will then update my Linkedin
  • In this case I can post this on my blog do a specif post as well on my LinkedIn if I wish which also get an update autmoatovally form the blog
  • Wherever I have got my content from my larder RSS feeds Google alerts I will paste the text into my blog
  • Now I key in the terms for SEO this needs a little bit of thought and your training will cover this but making sure I am choosing terms that will likely attarct people seraching
  • Don’t use an agency because they probably don’t know how to do it all we know how to write collate and post content in the training$0 minute video trainingScores of blogs all built succesfully that work we we are far checaper than a medium size aganceySEO trainingSocial media trainingOur team have spent thousands of hours developing a solution uniqueDesignLayoutImplement it connect it with LI Fb TwitterAutomated processTrainingSpeed in which we can deliver itThe effectiveness of the outcomeNot integrated blog is Not selling properluNot updating social mediaEverything is time consuming slow and laboriousSome of you on this webinar or podcast might already have a blog and have looked at the 6 powerful reasons to have a blog and left wondering why your blog is not working like that. The reason for this is simple, the process that Insight follows has been carefully developed by our expert team to work for accountants and simplify everything. The blog is built to work with social media, it will publish on your LinkedIn profile, it will update Facebook and it will tweet about it whilst it updates your website all in just one click.Most Blogs don’t achieve any of these points or give your firm the benefits I have just listed because they have not been well thought through and they are not integrated – let me show you one common example.
  • As you would expect I’m going to suggest to you that you don’t use an agency. Not just because of cost although they will almost certainly be more expensive but much more importantly we don’t know anyone else that can provide this kind of IBLog whichIntegrates into your websiteUpdates your websiteAutomatically updates whatever social media you choose normally Linkedin facebook and twitterReplaces the operational headaches of things like newsletters and unsuccessful emailsAs far as we know no-one else has the proven experience of doing all this and then having the experience of collating writing posting and then optimizing each blog in just minutesAs part of your low cost your £950 you will get training in how to blog and how to blog in your sector with your clients and prospects. And you’ll be given a wad of free reports to get you started and to keep you blogging for a while. We'll even give you a free take away video so you can share the raining with other members of staff too
  • Do you remember how we started this webinar. We reminded ourselves that we know we should be communicating regularly with our customers and clients and we know that contact should be relevant and positive. Many of us over the years have tried newsletters they have been time consuming and costly and all the research points to the fact that they have been pretty ineffective. It’s time consumingWe know too that we should be trying to use social media the likes of Linkedinfacebook and twitter. A few of us may have tried half heartedly but few if any of us have the time to do social media properly. It’s time consumingWe also know that our websites should be updated relevant and optimised to bring in bound sales leads and most of us don’t have the time or technical ability to do this well. That needs Search engine optimisation and if we even now how to do it, the rules change so frequently that it can be discouraging. It’s time consumingAnd because it’s time consuming the chances are very high that as busy MD’s or owners we will let these things slide to the bottom of out to do pile and sooner or later it will take its revenge. Take its revenge in losing customers, disillusioned customers, take its revenge in lack of inbound leads and likely we will left behind by competitors who seem to master social media and seem to successfully gain new clients as a resultAs I hope we will see together the Iblog is going to be the solution to all these operational challenges. It is going to save you time, and as we will see together t it is a business and profit improvement tool enable you within a few seconds to communicate that’s going to enable you to do all these things and much much more effortlessly
  • Do you remember how we started this webinar. We reminded ourselves that we know we should be communicating regularly with our customers and clients and we know that contact should be relevant and positive. Many of us over the years have tried newsletters they have been time consuming and costly and all the research points to the fact that they have been pretty ineffective. It’s time consumingWe know too that we should be trying to use social media the likes of Linkedinfacebook and twitter. A few of us may have tried half heartedly but few if any of us have the time to do social media properly. It’s time consumingWe also know that our websites should be updated relevant and optimised to bring in bound sales leads and most of us don’t have the time or technical ability to do this well. That needs Search engine optimisation and if we even now how to do it, the rules change so frequently that it can be discouraging. It’s time consumingAnd because it’s time consuming the chances are very high that as busy MD’s or owners we will let these things slide to the bottom of out to do pile and sooner or later it will take its revenge. Take its revenge in losing customers, disillusioned customers, take its revenge in lack of inbound leads and likely we will left behind by competitors who seem to master social media and seem to successfully gain new clients as a resultAs I hope we will see together the Iblog is going to be the solution to all these operational challenges. It is going to save you time, and as we will see together t it is a business and profit improvement tool enable you within a few seconds to communicate that’s going to enable you to do all these things and much much more effortlessly
  • Transcript of "Jcs chartered accountants free webinar on blogs to help businesses increase sales and save time"

    1. 1. JCS Chartered Accountants 020 8643 1166 www.jcssutton.co.uk• Expert Accountants• Proactive and Personable• Sophisticated Tax Planning• Profit improvements• Management Accounting & FD Support• Exit Planning• London and Surrey• Love helping businesses to grow! danielr@insightdigitalmedia.co.uk
    2. 2. Making Blogs work for SME’s danielr@insightdigitalmedia.co.uk
    3. 3. Blogs for SME’s– IntroductionWhat is all the fuss about! danielr@insightdigitalmedia.co.uk
    4. 4. 7 reasons every SME will have a blog danielr@insightdigitalmedia.co.uk
    5. 5. 7 compelling reasons for the I Blog1. It saves hours every week. One post updates everything including all social media2. Increased traffic to your website 50% +++3. You are in control –4. Content creation made easy5. Full training – free6. Low low cost I-Blog just £9507. Proven results proven savings in operational time danielr@insightdigitalmedia.co.uk
    6. 6. What is a Blog?It’s information or a discussion published or ‘posted’ on theweb. danielr@insightdigitalmedia.co.uk
    7. 7. 1. One post updates everything or at least it should!!Here is a common mistake– blog? danielr@insightdigitalmedia.co.uk
    8. 8. Oh! Here it is . . . .But it will not work like this danielr@insightdigitalmedia.co.uk
    9. 9. 1. One post updates everything danielr@insightdigitalmedia.co.uk
    10. 10. 1. One post updates everything danielr@insightdigitalmedia.co.uk
    11. 11. 1. One post updates everything danielr@insightdigitalmedia.co.uk
    12. 12. 2. Increased traffic danielr@insightdigitalmedia.co.uk
    13. 13. 2. Increased traffic danielr@insightdigitalmedia.co.uk
    14. 14. 2. Increased traffic danielr@insightdigitalmedia.co.uk
    15. 15. 2. Increased traffic danielr@insightdigitalmedia.co.uk
    16. 16. 2. Increased traffic danielr@insightdigitalmedia.co.uk
    17. 17. 2. Increased traffic danielr@insightdigitalmedia.co.uk
    18. 18. 2. Increased traffic danielr@insightdigitalmedia.co.uk
    19. 19. 3. With an I-Blog you’re in controlthe I Blog• Customised blog• Unique system developed with SME usage at its heart• Integrated for you into your social media platforms – does the job• Integrated for you into your current website – does the job• SEO & Google rankings for you – does the job• Increase in inbound natural traffic for you – does the job• 30 minutes training• Plus a unique ‘How To’ guide All this means you can blog with ease in just a few minutes -and that’s all you have to do. The I blog will then do the rest for you automatically. danielr@insightdigitalmedia.co.uk
    20. 20. 4. Content creation - making it all count What’s the point of Blog content? 1. AIDA 2. Developing conversations that over time ultimately lead to commercial potential 3. Ultimately an intentional offline conversation danielr@insightdigitalmedia.co.uk
    21. 21. 4. Content creation - making it all count • Know your style for each piece! • Impact • Value • Response danielr@insightdigitalmedia.co.uk
    22. 22. 4. Content creation - making it all count The Social Mix • Fun shared • Great value content standalone – advice knowledge impartation • Content that stimulates discussion & conversation • Great value content that offers some kind of response device danielr@insightdigitalmedia.co.uk
    23. 23. 4. Content creation - making it all count The Sources • Write your own have a content larder • Look & find RSS feeds • Use Google alerts as content feed • Use a platform • Quote: One of the overlooked keys to social networking is having planned ease of access to content. The easier it is to post it the more likely it is that you will… danielr@insightdigitalmedia.co.uk
    24. 24. 4. Content creation - Making it all count How tofind, use and distribute Blog content danielr@insightdigitalmedia.co.uk
    25. 25. 4. Content creation - Making it all countSet up Google alerts danielr@insightdigitalmedia.co.uk
    26. 26. 4. Content creation - Making it all countChoose some topics take extracts or share danielr@insightdigitalmedia.co.uk
    27. 27. 4. Content creation - Making it all countChoose some topics take extracts or share danielr@insightdigitalmedia.co.uk
    28. 28. 4. Content creation - Making it all countChoose some topics take extracts or share danielr@insightdigitalmedia.co.uk
    29. 29. 4. Content creation - Making it all countChoose some topics take extracts or share danielr@insightdigitalmedia.co.uk
    30. 30. 4. Content creation - Making it all countChoose some topics take extracts or share danielr@insightdigitalmedia.co.uk
    31. 31. 4. Content creation - Making it all count Choose some topics take extracts or share• Shared with my LinkedIn• With a link back to SNTW danielr@insightdigitalmedia.co.uk
    32. 32. 4. Content creation - Making it all countstep 1 the blog post danielr@insightdigitalmedia.co.uk
    33. 33. 4. Content creation - Making it all countStep 2 the blog post… seo for more traffic danielr@insightdigitalmedia.co.uk
    34. 34. 4. Content creation - Making it all countStep 3 the blog post… automatic update on LinkedIn danielr@insightdigitalmedia.co.uk
    35. 35. 4. Content creation - Making it all countStep 4 the blog post… add to groups danielr@insightdigitalmedia.co.uk
    36. 36. 4. Content creation - Making it all countStep 4 the blog post… add to groups danielr@insightdigitalmedia.co.uk
    37. 37. 4. Content creation - Making it all countStep 5 automatically updates twitter danielr@insightdigitalmedia.co.uk
    38. 38. 4. Content creation - Making it all countStep 6 automatically updates facebook danielr@insightdigitalmedia.co.uk
    39. 39. 4. Content creation - Making it all countStep 7 ask others to like share = free distribution danielr@insightdigitalmedia.co.uk
    40. 40. 4. Content creation - Making it all countStep 7 ask others to like share = free distribution danielr@insightdigitalmedia.co.uk
    41. 41. 5. You get full training … freeEverything you need to use a blog in minutesSources and styles of content for your sectorOptimising your blog for Google in secondsCollection of reports to help you get started All the ‘how too’s ..And lots lots more includingtraining video to take away danielr@insightdigitalmedia.co.uk
    42. 42. 6. Low cost I-BlogThe Iblog costs just £950Designed and integrated into your websiteNo-one else needs to be involved it’s all done for youAutomatically updates LinkedIn facebook and TwitterIncreases natural trafficFree training on collating then postingFree video – train your staff too danielr@insightdigitalmedia.co.uk
    43. 43. 7. The Iblog is proven and its workingWherever it’s being used, the Iblog;Saves timeIt’s the solution to our operational challengesAllows us to create and post in minutesAutomatically updates all our social media with no more from usImproves rankingsImproves natural traffic and inbound enquiriesGives customers & prospects great communicationGives customers & prospects great content danielr@insightdigitalmedia.co.uk
    44. 44. The next step…A big thank you to your accountants for hosting this webinarThey are a proactive firm, determined to help companies grow,increase profitability, save tax and enjoy being in business!•If you would like a free 15 minute demo,•Or if you would like further information on how to use the Iblogsolution for your business:Please email danielr@insight-marketing.comOr call +44 (0)1325 469603 danielr@insightdigitalmedia.co.uk
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