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Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
Accountex 2013   the power of integrated blogs and how every firm can use them
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Accountex 2013 the power of integrated blogs and how every firm can use them

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Saving Time, Becoming more efficient and communicating through Blogs …

Saving Time, Becoming more efficient and communicating through Blogs

Do any accountants really have time to blog? That's the common question we are asked when presenting the topic of blogs. With this presentation, we will show you how using a blog not only saves time and helps your business become more efficient but will also help win you new clients.

First delivered at Accountex 2013, you will discover what other accountants are doing with integrated blogs that enables them to:

*Save enormous amounts of time
*Replace expensive and boring newsletters
*Use 'one click' technology to update all 'online' channels
*Become far more efficient using 'one source' content
*Manage your website, social media, mobile web and App with ease

Published in: Business, News & Politics
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  • 1. savingtime,becomingmoreefficientandcommunicatingthroughblogsStarts with David Oliver at 4 p.m.
  • 2. whoamI?www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 3. WHATTODOWHENIFINISH?FREE DEMOLET US SHOW YOU HOW SIMPLY THIS IS.www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 4. ICAS CPAA ACCA Accountancy AgeAccountex IFP ICPA CIMASupportersPromotersAffiliatesMcInerney SaundersIrish Tax Institutewww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 5. abalancedapproachwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 6. whatISABLOG?IT’S INFORMATION OR ADISCUSSION PUBLISHED OR‘POSTED’ ON THE WEB.www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 7. objectionstobloggingwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 8. commonObjections1. We don’t have the time to write that stuff!2. I hate writing content!3. Nobody will read our blog!www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 9. Theroleofablog?1. To save time2. Automatically update ‘everything’ including social media, yourwebsite, and your App3. A communication channel4.To win new businesswww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 10. pdateonce,distributetoallInrealtimwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 11. www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 12. oneexampleIntegratedBlog or I-Blogwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 13. blogupdatingeverythingforyouwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 14. blogupdatingeverythingforyouwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 15. Willitreallyhelpwinclients?1. Increase and improve your SEO2. Increase visitors3. Help convert visitors into clients4. Expand your brand and reachwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 16. whatissearchengineoptimisation?www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 17. anoterexampleburgis&Bullockwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 18. gaindifficultwebrankings:easilywww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 19. creasedtraffic-oftenby50%ormorwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 20. What about an even harder term?www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 21. blogscanhelpyouwinclients1. B2B companies that blog only once or twice a monthgenerate 70% more leads than those who don’t blog.2. An average company sees a 45% growth in traffic whenincreasing total blog articles from 11-20 to 21-50 articles.www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 22. soablogwill.....1. Save you time2. Update all, in real time at the click of a button3. Add new, relevant content to your website4. Increase your SEO5. Win new clients6. Encourage repeat visitors to your site7. Future proof your digital marketingwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 23. notallblogsarethesame!www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 24. itwontworklikethis!www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 25. howtogetanintegratedblog1. If you have an existing blog that’s not integrated, we canintegrate it for you.2. If you don’t have a blog we can build one for you, train you, andprovide content that helps you make it work, from as little as £65per month.www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 26. blogginsmadesimeple!www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 27. It’sateamgamewww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 28. Designate1co-Ordinator!1. Play to your strengths2. Use the resources you have at hand1. Their role?1. Co-ordinate blog articles2. Keep to a schedule3. Post blog articles4. Share on key LinkedIn groupswww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 29. www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 30. sourceofcontent1. Us - use our blog marketing pack and get 2 blog articles each month.2. Guest bloggers - clients providing 1 blog article per month3. Accountancy profession - share a relevant news article throughyour blog, 1 per month4. From you - one team member per monthwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 31. guestbloggerswelcomewww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 32. who?1.Invite clients2. Clients feel valued3. Increases trust4. Locks clients in5. Helps youwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 33. directaccess V Co-Ordinator1. Give them their own account2. Send the blog in via your co-ordindatorwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 34. sourceofcontent3. Accountancy profession -share a relevant news articlethrough your blog, 1 per monthwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 35. sourceofcontent1. Us - use our blog marketing pack and get 2 blog articles each month.2. Guest bloggers - clients providing 1 blog article per month3. Accountancy profession - share a relevant news article throughyour blog, 1 per month4. From you - one team member per monthwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 36. 1articlefrom1teammemberwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 37. 1fromyouwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 38. contentfromus1. 2 blog articles every month2. Complete with SEO3. Includes images, video or audio files4. Ready to usewww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 39. Your i-Blog...Your blog fully designed & integrate into your websiteIntegrated into all your social media platforms30 minutes trainingA unique ‘How to’ guideSEO advice for blogsAll this and more for just £750 or £65 per monthBest idea is a free exploratory demo – see stand A 536 or leave your cardwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 40. Yourdemo...Register for your free demo today!Your blog and how you can integrate itMonthly content you can useExamples of great blogsThe I-Blog solution and what it includesSEO for blogsBlog trainingLeave your card or visit stand A 356Or call us on +44 (0) 1325 469603Or email me danielr@insight-marketing.comwww.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
  • 41. goodluck!www.salesforaccountants.com danielr@insight-marketing.com+44 (0) 1325 469603

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