Accountants   the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing
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This is a free webinar from Sales For Accountants (by Insight Marketing) focused on the Market Place and the Threats Ahead. ...

This is a free webinar from Sales For Accountants (by Insight Marketing) focused on the Market Place and the Threats Ahead.

Incredible change has happened, in the market place and in our economy. And more is ahead.

How has your firm coped and how will you respond now.

We explore in this short insightful webinar, the key changes that have occurred and the main threats the industry faces ahead.

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  • 18 months ago, thousands of firms downloaded a report from us saying that there was a finacial storm approaching and it is affecting almost all firms already.Now, here, at the end of 2012 – we’d all probably struggle to deny the ongoing impact of the economic woes the UK and worse still Europe and the World, has had on each of our businesses and our clients.
  • Many firms and businesses – have struggled. Those worst hit have been those without a plan. Simply put, if you don’t have a goal, a strategy for your business and the right financial direction – you will end up with something pretty which will flounder...
  • Whats more, much of the change we’ve all experience has been well within our control. Sure, you and i can’t alone sort the economy, the deficit, the single currencies or the debt cliff of the planets biggest economies – but we can control how we innovate, lead and protect our own ‘little worlds’.
  • There are 830,000,000 smartphone and tablet APP users by 2012!1,800,000,000 mobile devices sold in 2011472,000,000 smartphone sales in 201157% of people use their phone more for APPS than for calls!48% of users use APPS more than 10 times a day25% of devices used for work are a smartphone or tablet – not a PC.50% of email users no rely on a browser, tablet or mobile clients, instead of a desktop computer58% of companies expect growth in employees bringing smartphones to work in the next 12 months.
  • Average time people spend using APPS = 81mins per dayApps account for an average of 667 minutes per month face time for smart phone users75% report using mobile APPS for customer services purposes and have a mobile APP to make or assist with a buying decision
  • With the backdrop of these 4 points and these unprecedented times, our advice is that you don’t traverse these alone, but engage a trusted 3rd party advisor to help give you the competitive edge, direction and implementation you need to be successful. This of course can be us or someone you already know. It is one of the keys to success,when you have a trusted advisor that can help measure results, keep you on track and provide resource to help you hit target.

Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing Presentation Transcript

  • 1. The Market Place.... And the threats ahead. Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 2. Where are we now? • 1992 to 2007 the Economy grew by 2.68% pa • 2008 to 2009 the economy shrunk by 4.9%! Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 3. Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 4. Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 5. Whatever happens - remain agileFurther change is guaranteed therefore you must havea plan in place whilst remaining agile “If you find change difficult you want to try redundancy” Norman Swartzkoph Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 6. The Digital MarchAccountant 5 millionAccountants 3.35 millionAccounting 11 millionChartered accountant 823kAppsBlogsCloud and SDE Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 7. The Digital March Accountant 5 million Accountants 3.35 million Accounting 11 million Chartered accountant 823k Apps Blogs Cloud and SDEThe rate of change & innovationwithin accountancy firms is lessthan the rate of innovation outside it Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 8. It doesn’t work anymore!Do what you’ve always done…………….. Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 9. It doesn’t work anymore!Do what you’ve always done……………..….and you’re unlikely to get what you’ve always got! Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 10. The Big Disconnect• From our prospects• From our clients Do what you’ve always done…………….. and you’re unlikely to get what you’ve always got! Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 11. The Big Disconnect• ICAEW Feb 2009!BEING UPDATED BY A AGE• Only 39% of all accountancy firms have a website• Only 22% of accountancy sole practitioners have a website• 26% of all those believe their website has little or no value!!! Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 12. The Big Disconnect – It doesn’t work!From marketing realities• PPC• Relational telemarketing• Websites• Direct mail• Referrals• Blogs• Apps Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 13. The use of smartphones is booming! Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 14. B.Y.O.D Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 15. Are you being left behind? Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 16. Don’t get left behindCheck the reality with;•App’s•Apples to accounting•Mobiles to MYOB Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 17. How does your website make you react? Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 18. Sadly, this website differentiates the firm.... In the wrong direction!Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 19. Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 20. 30 enquiries in 16 weeks since going liveDoubled phone enquiriesWebsites work!How seriously are you taking yours? Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 21. • How will your firm respond?• What steps are you already taking?• Three firms I’ve met with in the last week alone have reported annual net growth of between 10-20% Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 22. Integrate Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 23. Key Threats still ahead...• Apples to Accounting...• Your current clients...• Compliance fees...• Legislation... Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 24. • How will you respond to the cloud?• Value is more vital than ever• Communication & Accessibility are key Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 25. Don’t traverse alone …Don’t traverse them alone… Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 26. Proven consultants for theAccountancy profession • David Oliver • Joel Oliver • Dan Richards • John Braithwaite • James Potter • Richard Rouse Consultancy | Training | Implementation | Online | Offline | Practice Growth
  • 27. Trusted by.... Consultancy | Training | Implementation | Online | Offline | Practice Growth