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RecognitionDetectionTrackingCodingFACE TECHjason@imrsv.com @jason_sosaPrivacy Future Hybrid Reality
“...fiendishKodakers lying inwait.”– New York Times(1890)
“Any sufficiently advancedtechnology isindistinguishable frommagic.”– Arthur C. Clarke
How does it work?Magic!TrackingPose EstimationFeature Point DetectionRecognitionDetectionEye TrackingClassification
1. Find Face2. Follow Face3. Understand Face4. Identify FaceEyes/nose/mouthTrack LocationEmotions, Gender/AgeUnique ID
1.2 Billion cameras(growing to 2.2B by 2017 with more coming...)OOH SignageRetail AnalyticsEnd CapsMarketResearchKiosksSta...
What can Cara do?Adaptive ContentReal World AnalyticsReal time analytics: gender, age andattention time using a standard w...
4.4%Unknown2.6%Child 0.8%Seniorweb camPepsiCo case study56.7%Young Adult35.5%Adult
• NO images/videos saved or recorded• NO personal information collected• Securely encrypted dataPrivacy by design“Cara, is...
Where are we going?50 Billionconnected devicesby 202070 Millionwearables by20171 Billionconnectedvehiclesby 2020Internet o...
It’s Written All Over Your Face: Scalable Facial Coding by Jason Sosa of IMRSV, Inc. - Presented at the Insight Innovation...
It’s Written All Over Your Face: Scalable Facial Coding by Jason Sosa of IMRSV, Inc. - Presented at the Insight Innovation...
It’s Written All Over Your Face: Scalable Facial Coding by Jason Sosa of IMRSV, Inc. - Presented at the Insight Innovation...
It’s Written All Over Your Face: Scalable Facial Coding by Jason Sosa of IMRSV, Inc. - Presented at the Insight Innovation...
It’s Written All Over Your Face: Scalable Facial Coding by Jason Sosa of IMRSV, Inc. - Presented at the Insight Innovation...
It’s Written All Over Your Face: Scalable Facial Coding by Jason Sosa of IMRSV, Inc. - Presented at the Insight Innovation...
It’s Written All Over Your Face: Scalable Facial Coding by Jason Sosa of IMRSV, Inc. - Presented at the Insight Innovation...
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It’s Written All Over Your Face: Scalable Facial Coding by Jason Sosa of IMRSV, Inc. - Presented at the Insight Innovation eXchange North America 2013

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Transcript of "It’s Written All Over Your Face: Scalable Facial Coding by Jason Sosa of IMRSV, Inc. - Presented at the Insight Innovation eXchange North America 2013"

  1. 1. RecognitionDetectionTrackingCodingFACE TECHjason@imrsv.com @jason_sosaPrivacy Future Hybrid Reality
  2. 2. “...fiendishKodakers lying inwait.”– New York Times(1890)
  3. 3. “Any sufficiently advancedtechnology isindistinguishable frommagic.”– Arthur C. Clarke
  4. 4. How does it work?Magic!TrackingPose EstimationFeature Point DetectionRecognitionDetectionEye TrackingClassification
  5. 5. 1. Find Face2. Follow Face3. Understand Face4. Identify FaceEyes/nose/mouthTrack LocationEmotions, Gender/AgeUnique ID
  6. 6. 1.2 Billion cameras(growing to 2.2B by 2017 with more coming...)OOH SignageRetail AnalyticsEnd CapsMarketResearchKiosksStatic DisplaysQueue EfficiencyVendingDoorway EntranceSmart PhonesTabletsGaming InteractionsApp AnalyticsAdaptiveAdvertisingPhotographySocialVideoPOSSmartTVImage TaggingInteractive ToysWearable ComputersPhysical World Digital WorldWaiting in LinesAutomotiveInnovationCPU and sensorperformanceincreasingCamera sensor costsrapidly decreasing
  7. 7. What can Cara do?Adaptive ContentReal World AnalyticsReal time analytics: gender, age andattention time using a standard webcam.Adapt content to audiences in real time.Measure end caps, wait lines, doorwayentrances, elevators and cash registers.
  8. 8. 4.4%Unknown2.6%Child 0.8%Seniorweb camPepsiCo case study56.7%Young Adult35.5%Adult
  9. 9. • NO images/videos saved or recorded• NO personal information collected• Securely encrypted dataPrivacy by design“Cara, is a major step forward for individual privacy...Steps that Caratakes such as not collecting any personal information, and not storing,transferring or recorded any images are key to ensuring privacy concernsare addressed...”- Jules Polonetsky, Director and co-chair of the Future of Privacy Forum
  10. 10. Where are we going?50 Billionconnected devicesby 202070 Millionwearables by20171 Billionconnectedvehiclesby 2020Internet of Everything2.2B cameraconnecteddevices by2017Hybrid Reality
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