1.2 Billion cameras(growing to 2.2B by 2017 with more coming...)OOH SignageRetail AnalyticsEnd CapsMarketResearchKiosksStatic DisplaysQueue EfficiencyVendingDoorway EntranceSmart PhonesTabletsGaming InteractionsApp AnalyticsAdaptiveAdvertisingPhotographySocialVideoPOSSmartTVImage TaggingInteractive ToysWearable ComputersPhysical World Digital WorldWaiting in LinesAutomotiveInnovationCPU and sensorperformanceincreasingCamera sensor costsrapidly decreasing
What can Cara do?Adaptive ContentReal World AnalyticsReal time analytics: gender, age andattention time using a standard webcam.Adapt content to audiences in real time.Measure end caps, wait lines, doorwayentrances, elevators and cash registers.
4.4%Unknown2.6%Child 0.8%Seniorweb camPepsiCo case study56.7%Young Adult35.5%Adult
• NO images/videos saved or recorded• NO personal information collected• Securely encrypted dataPrivacy by design“Cara, is a major step forward for individual privacy...Steps that Caratakes such as not collecting any personal information, and not storing,transferring or recorded any images are key to ensuring privacy concernsare addressed...”- Jules Polonetsky, Director and co-chair of the Future of Privacy Forum
Where are we going?50 Billionconnected devicesby 202070 Millionwearables by20171 Billionconnectedvehiclesby 2020Internet of Everything2.2B cameraconnecteddevices by2017Hybrid Reality