• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
It’s Not Mobile Research, It’s Research In a Mobile World by Bob Yazbeck of Gongos Research - Presented at the Insight Innovation eXchange North America 2013
 

It’s Not Mobile Research, It’s Research In a Mobile World by Bob Yazbeck of Gongos Research - Presented at the Insight Innovation eXchange North America 2013

on

  • 545 views

The ubiquity of mobile in our world is undeniable. Yet, why are we holding onto our desktop mentality when research “wants to be freed.” Using a methodological lens, see how factors such as ...

The ubiquity of mobile in our world is undeniable. Yet, why are we holding onto our desktop mentality when research “wants to be freed.” Using a methodological lens, see how factors such as cost, logistics and history are playing into our apprehension about mobile—but, is it legitimate or mere skepticism?

Review the top ten areas of convergence between mobile and market research
Learn how an iterative approach is critical to moving from inertia to impact
See examples of mobile research in motion

Statistics

Views

Total Views
545
Views on SlideShare
512
Embed Views
33

Actions

Likes
2
Downloads
0
Comments
0

3 Embeds 33

http://pinterest.com 15
http://www.insightinnovation.org 14
http://dev-iiex.org 4

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    It’s Not Mobile Research, It’s Research In a Mobile World by Bob Yazbeck of Gongos Research - Presented at the Insight Innovation eXchange North America 2013 It’s Not Mobile Research, It’s Research In a Mobile World by Bob Yazbeck of Gongos Research - Presented at the Insight Innovation eXchange North America 2013 Presentation Transcript