×
  • Share
  • Email
  • Embed
  • Like
  • Private Content
 

Loyalty 3.0: How to Revolutionize Customer Engagement with Big Data and Gamification by Rajat Paharia of Bunchball - Presented at the Insight Innovation eXchange North America 2013

by on Jun 22, 2013

  • 1,221 views

Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners. ...

Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners.

As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” Loyalty 3.0 reveals how to combine this “big data” with the latest understanding of human motivation to power gamification – the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers and for generating a sustainable competitive advantage in their markets.

Statistics

Views

Total Views
1,221
Views on SlideShare
1,193
Embed Views
28

Actions

Likes
4
Downloads
44
Comments
0

3 Embeds 28

http://www.insightinnovation.org 17
http://pinterest.com 7
http://dev-iiex.org 4

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Loyalty 3.0: How to Revolutionize Customer Engagement with Big Data and Gamification by Rajat Paharia of Bunchball - Presented at the Insight Innovation eXchange North America 2013 Loyalty 3.0: How to Revolutionize Customer Engagement with Big Data and Gamification by Rajat Paharia of Bunchball - Presented at the Insight Innovation eXchange North America 2013 Presentation Transcript