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Over the last several years, the explosive growth of customer insight communities and community panels has helped reshape the market research industry. Until recently, communities existed as fairly free-standing solutions within an organization. Soon, the industry will see a dramatic shift in the role of communities across a business where organizations will build multiple communities from any number of sources from CRM systems to transactional big data sources. These communities will be built for long, strategic engagements as well as short term, tactical problem solving. Most importantly, the tools for engaging and learning from those communities—and the solutions for disseminating the intelligence gleaned from that engagement—will come from many of the same visionaries presenting at Innovation Exchange. Join Scott Miller to hear about the significant impact that communities will have in the future market research eco-system and how community success will create significant business opportunities for the industry’s innovators. The future success of the market research industry will rely as much on collaboration as it will on competition. Attend this session to learn how.
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