Xyte’s Cognographics disrupts the advertising industry by making possible addressable advertising and a single source data stream that measures the ROI of the ad campaign. Xyte’s methodology provides a clear roadmap to tailor the right marketing message to the right audience in the right context that reaches into the minds and hearts of consumers. Cognographics can be applied to any product category. The CBS Television example will be explained.
About Xyte, Inc.
Xyte, Inc., a human behavioral research company, is leading the next consumer measurement shift from demographic mass marketing to personalized behavior engagement. Xyte’s Cognographics™ explains “why” people do what they do and identifies the cognofiles-predictive behaviors-of profit customers based on the way the brain processes information and provides for addressing the right customer with the right message, and right media. Cognographics is the common denominator for reaching into the hearts and minds of consumers, calculating the ROI of a marketing campaign, and using a single source data stream for measurement of the campaign in actual sales—the Holy Grail.