• Like
Insight Innovation Challenge: Understanding & Leveraging Unconscious Decisions by Thomas Zoëga Ramsøy of Neurons Inc. - Presented at the Insight Innovation eXchange North America 2013
 

Insight Innovation Challenge: Understanding & Leveraging Unconscious Decisions by Thomas Zoëga Ramsøy of Neurons Inc. - Presented at the Insight Innovation eXchange North America 2013

on

  • 442 views

It has long been realized that traditional research methods – surveys, interviews, focus groups – are severely limited in providing true consumer insights. Despite this, few scalable solutions ...

It has long been realized that traditional research methods – surveys, interviews, focus groups – are severely limited in providing true consumer insights. Despite this, few scalable solutions have been devised for understanding System 1 factors, and available solutions have failed to provide the needed insight and trust in such solutions. In this presentation, we will highlight four solutions that eradicate these limitations: the Neuromarketing Omnibus™, Neuromarketing Task Force™, eye2D2™ and NeuroMeta™. All solutions are designed to be easily accessible, provide reliable consumer insights, and at an affordable price.

About Neurons Inc
Neurons Inc is based in Copenhagen, Denmark and currently opening offices in the US. The aim of the company is to innovate, validate and provide scalable neuroscience solutions for industry. Our solutions can be applied to a range of settings, but are particularly relevant in contexts of consumer insights. We innovate in close collaboration with academic researchers and industrial partners. Our aims are to develop solutions that are validated, reliable and easy to use and understand. We keep an open box principle, where we provide all information about our methods and validation available to our clients.

Statistics

Views

Total Views
442
Views on SlideShare
411
Embed Views
31

Actions

Likes
1
Downloads
2
Comments
0

4 Embeds 31

http://www.insightinnovation.org 15
http://pinterest.com 10
http://dev-iiex.org 5
http://insightinnovation.org 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Insight Innovation Challenge: Understanding & Leveraging Unconscious Decisions by Thomas Zoëga Ramsøy of Neurons Inc. - Presented at the Insight Innovation eXchange North America 2013 Insight Innovation Challenge: Understanding & Leveraging Unconscious Decisions by Thomas Zoëga Ramsøy of Neurons Inc. - Presented at the Insight Innovation eXchange North America 2013 Presentation Transcript

    • THE SYSTEM 1CHALLENGEUNCONSCIOUSDECISIONSBIASES &HEURISTICSCOGNITIVELIMITATIONSINSUFFICIENTSELF-REPORT
    • THE SYSTEM 1 NEEDSASSESSMENT OFTHE UNCONSCIOUS CONSUMERTHAT IS:ValidatedReliableAvailable
    • What do they see? What do they miss?How do they respond? Are they aroused?Too easy or complex? Do they learn?What drives their preference & choice?
    • Easy & intuitive interface
    • www.NeuronsInc.comThomas Zoëga RamsøyPhD in NeurobiologyCEO & Founderthomas@NeuronsInc.com