Driving Millennial Powered Products and Innovation
In this session, Brandon Evans, CEO of Crowdtap, will discuss how brands can market collaboratively with Milennials and quickly move products they love from ideation to store shelves. Brandon will discuss how Reckitt Benckiser has partnered with Crowdtap to apply collaborative marketing principles across their portfolio for brands such as Woolite, Durex, and Veet. He will provide steps brands can take today to build a truly consumer-powered market research and innovation process that appeals to the 24-35s.
Crowdtap is the Collaborative Marketing Platform, the leading enterprise technology solution that allows marketers to partner with their most engaged consumers throughout the marketing process.
With Crowdtap, brands can learn, ideate and market with their consumers on-demand.
Crowdtap is one of Forbes 100 Most Promising Companies of 2013 and works with leading brands including Verizon, Reckitt-Benckiser, Old Navy, AT&T, Kimberly-Clark, and Sony. Headquartered in New York, Crowdtap has raised $10MM led by leading Venture Capital firms The Foundry Group and Tribeca Venture Partners.