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In this session we will explore the explosion of Big Data through the mobile research lens. Mobile technology and the continuously connected consumer are major drivers of the Big Data phenomenon. More importantly, the collection of passive data via mobile technology along with the collection of targeted consumer insights enables undisputed market research and takes Big Data to the next level. In this session you will have the opportunity to examine some key data streams that can be collected via mobile devices and married to survey input. We will share case studies and also pose the challenges and opportunities facing the market research industry.