It’s no secret that the growing evolution of customer experience management, brand management and digital content marketing has gone hand in hand with the adoption of social media strategy and listening. Over the last few years, several companies have adopted social media monitoring tools as a part of their overall social media and reputation management strategy. While this is a great start to improve customer experience management, a newer opportunity to drive business ROI using social goes beyond social media marketing and listening, it embraces the analysis of those online conversations.
Historically, social data has not been utilized to its full potential for driving ROI and informing key business activities. With the knowledge of how to categorize and analyze social media posts, however, some innovative companies are now going beyond social media engagement and monitoring to inform business strategy with actionable metrics. With these metrics, companies can maximize their investment in launches, marketing campaigns and content creation, and course-correct those activities in real-time. Join Warren Sukernek, VP Social Business at SDL Social Intelligence, as he demonstrates how you can achieve valuable insights from the next generation of social media listening that can lead to actionable business results.
In this session, you will learn:
How to segment the market and create targeted, relevant campaigns and content using personas derived from social media
How analysis of social media content can be used to predict business outcomes and pave the way for developing future strategies
How with the right metrics, you can evaluate new and current product launches or marketing campaigns, and course correct in real-time