1Insight Innovation eXchangeConference
2
3BakedSnacksHealthyBeveragesSimpleMeals3
4How do we engage with consumersin a meaningful & relevant way?4
5
6
7Integrated and integral topeople’s lives
8
9Digital is influencing the entire Path to Purchase
10Digital Fitnessis Essential
11LifestyleChoice
12EveryDayCommitment
13It’s About BeingWired For Digital
14And AvoidingDigital Dieting
1515
16This Is Like TrainingFor A Marathon
17But We Need ToRun At ASprintersPace
18Insight Innovation eXchangeConference
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Digital Fitness: The New Brand Imperative by Charles Vila of Campbell's Soup Company - Presented at Insight Innovation eXchange North America 2013

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The pace and adoption of digital technology into consumer’s lives have created a more complex environment for marketer’s to operate. At Campbell’s we are thinking about adoption use of Digital technology much like you would think about Health & Wellness… So we refer to it as “Getting Digitally Fit”. We are ‘Getting Digitally Fit’ in the way we gather insights, how we activate our programs in market and the skills necessary for our employees to perform.

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Digital Fitness: The New Brand Imperative by Charles Vila of Campbell's Soup Company - Presented at Insight Innovation eXchange North America 2013

  1. 1. 1Insight Innovation eXchangeConference
  2. 2. 2
  3. 3. 3BakedSnacksHealthyBeveragesSimpleMeals3
  4. 4. 4How do we engage with consumersin a meaningful & relevant way?4
  5. 5. 5
  6. 6. 6
  7. 7. 7Integrated and integral topeople’s lives
  8. 8. 8
  9. 9. 9Digital is influencing the entire Path to Purchase
  10. 10. 10Digital Fitnessis Essential
  11. 11. 11LifestyleChoice
  12. 12. 12EveryDayCommitment
  13. 13. 13It’s About BeingWired For Digital
  14. 14. 14And AvoidingDigital Dieting
  15. 15. 1515
  16. 16. 16This Is Like TrainingFor A Marathon
  17. 17. 17But We Need ToRun At ASprintersPace
  18. 18. 18Insight Innovation eXchangeConference

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