Zyb – Mobile Social Network

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Zyb – Mobile Social Network

  1. 1. BSI Zyb – Mobile Social Network Marketing 2.0 Conference, Paris 2008
  2. 2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
  3. 3. “A social network is not something you create. It’s something you already have ” ….and it has been stored on the phone for a decade
  4. 4. CONFIDENTIAL 7
  5. 5. “The phone book on the mobile is the mobile killer app…” …someone’s got to do something!
  6. 6. ZYB: .store & manage contacts .connect to friends .get live updates
  7. 7. How to ZYB your phone: .online application .configured over-the-air .3 x clicks on your phone
  8. 8. Who can use ZYB: .any phone (almost) .any operator .anywhere
  9. 9. 1 Connect the phone 2 Spin the data 3 Change the experience Online social communities Phone book = real life social graph Online services Mobile content and data
  10. 10. CONFIDENTIAL 17
  11. 11. CONFIDENTIAL 18
  12. 12. The ZYB Phonebook
  13. 13. Answering these questions: .where are you right now? .what are you up to? .are you available to talk?
  14. 14. CONFIDENTIAL 21
  15. 15. CONFIDENTIAL 22
  16. 16. CONFIDENTIAL 23
  17. 17. CONFIDENTIAL 24
  18. 18. CONFIDENTIAL 25
  19. 19. CONFIDENTIAL 26
  20. 20. What our users get: .next generation phonebook .plug and play experience .information at hand
  21. 21. And now to the numbers…
  22. 22. 2
  23. 23. 25
  24. 24. 528
  25. 25. 2 5 4,0 2 2
  26. 26. 1 6,3 6 7,9 6 3
  27. 27. Thank you for listening! Runar Reistrup zyb.com/runar

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